CREATING A LUXURY BRAND: THE DALMORE

As with any luxury product price is determined by both quality of the product and its about beautifully handcrafted products and

demand for such a product. it's about the quality of the casks in which the liquid is stored, it's about time it takes for it to mature,

it's about finessing and finnishing that has gone into the whiskiy development and the rarity and scarcity.

It was 2002 when Dalmore first took the record for the most expensive bottle ever sold at action = 25.000 pound.

Two years later Dalmore took the important decision to open a small visitor centre and then also saw the launch

of the iconic silver stag.

Dalmore did not change their whisky, the main thing that changed was the public perception of the brand and therefore what they perceived Dalmore

whisky to be wordt and what buyers became willing to pay.

This incredible price tag is due primarily because of its taste and rarity. Only 12 bottles of the Dalmore 62 were created.But more than the monetary

value of these whiskies, each bottle holds a great amount of value in terms of the brand's heritage

THE DALMORE 12 years old 40 %, SPECIAL CASK FINISH BLACK PEARL Madeira Wood Finish, Matured in Malmsey Madeira Wine Casks,