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Diageo

Whisky Concerns

Diageo
Distillers Company Limited, afgekort D.C.L. is de voorloper van Diageo.

1877
 Distillers Company Limited (D.C.L.) wordt opgericht door zes graan distilleerderijen:
Port Dundas          - D. McFarlane & Co
Carsebridge          - John Bald & Co
Cameron Bridge    - John Haig & Co
Glenochil               - McNab Bros & Co
Cambus                 - Robert Moubray
Kirkliston               - Stewart & Co
1886
 D.C.L. wordt naar de effectenbeurs gebracht
1912  
D.C.L. neemt Ainslie & Heilbron Ltd :over
1917  
D.C.L. neemt J. & G. Stewart over
1919
 D.C.L. neemt John Haig & Co over
          D.C.L. neemt Andrew Usher & Co Ltd over
1920
  D.C.L. neemt Bulloch & Lade over
1921
 D.C.L. neemt James Calder & Co over
1922
  DC.L. neemt samen met Walker en Buchanan Robertson & Baxter over
1924  
D.C.L. neemt Peter Dawson over
          D.C.L. neemt John Haig over
1925  
The Big Amalgation:
          D.C.L. gaat samen met Buchanan-Dewar en Walker
1925  
D.C.L. neemt W.P. Lowrie & Co over
1925
  D.C.L. neemt Scottish Malt Distillers over, gesticht door Clydesdale, Glenkinchie,
         Rosebank, St. Magdalene en Grange.
1925
 D.C.L. neemt Macdonald, Greenlees & Williams over
1927
 D.C.L. neemt White Horse Distillers over
1929
  D.C.L. neemt Benmore Distilleries Ltd over, eigenaars van Benmore, Dallas Dhu
         Lochhead en Lochindaal
1937
  D.C.L. neemt Sanderson & Booth over
1944  
D.C.L. neemt A. & A. Crawford over
1953
  D.C.L. neemt Train & Mclntyre over
1963
  D.C.L. neemt John Crabbie & Co, Ltd over
1982
  D.C.L. brengt de serie 'The Ascot Malt Cellar' uit: Rosebank 8 years old, Linkwood
         12 years old, Talisker 8 years old, Lagavulin 12 years old, en twee vatted malts
         Strathconnan en Glenleven, dit was de voorloper van de 'Six Classic Malts'
1986
  D.C.L. verkoopt A. & A. Crawford aan Whyte & Mackay
1986
 Argyll biedt £ 2,5 biljoen voor D.C.L.
1987
  D.C.L. wordt tegen zijn zin overgenomen door Guinness

GUINNESS



1756
 Arthur Guinness & Son & Co wordt gesticht
1985   
Guinness Group neemt tegen hun zin Arthur Bell & Sons Ltd over voor
          £ 356 miljoen
1988   
Arthur Bell & Sons en de Distillers Company Limited (D.C.L.) worden
          samengevoegd en de nieuwe naam wordt United Distillers Ltd

1988
 United Distillers Ltd brengt de 'Six Classic Malts' uit: Glenkichie 10 years old,
          Dalwhinnie 15 years old, Cragganmore 12 years old, Oban 14 years old,
          Talisker 10 years old en Lagavulin 16 years old


1990
  Guinness en L V M H nemen over en weer voor 12 % aandelen in elkaar
1993
 United Distillers verkoopt Benromach aan Gordon & Macphail, Elgin
1997
 Guinness en Grand Metropolitan fuseren, de nieuwe naam wordt Diageo,
          en United Distillers en International Distillers and Vintners (I.D.V.) worden
          samengevoegd en gaan verder als United Distillers & Vintners (U.D.V.)
1998
  Diageo verkoopt Dewars en Bombay aan Bacardi voor £ 1.150 miljoen
2001
  Pernod Ricard en Diageo kopen Seagram Spirits & Wine van
          Vivendi Universal voor £ 5.710 miljoen
          De Chivas groep komt bij Pernod Ricard
2004  
Moet Hennessy, het eigendom van Diageo en L V M H koopt Glenmorangie plc
         voor £ 300 miljoen
2005
 Pernod Ricard verkoopt Bushmills aan Diageo

Einde 2006
  
Diageo brengt  THE NEW COLLECTION  uit

Lowland:
Glenkinchie, 10; years old 43 %
Coastal:
Clynelish, 14 years old 46 %
Islay:
Caol Ila, 12 years old 43 %
Skye:
Talisker, 10 years old 45,8 %
Speyside:
Glen Elgin, 12 years old 43 %
Highland:
Glen Ord, 12 years old 43 %

Diageo

Onderstaande distilleerderijen zijn of waren in het bezit van Distillers Company Limited, (D.C.L.) Scottish Malt Distillers Limitd, (S.M.D.), Guinness, Diageo, United Distillers &
Vintners. (U.D.V.)

1 = Distilleerderij
2 =  gesticht in
3 =  overgenomen door D.C.L, S.M.D, Guinness, Diageo, U.D.V.
4 / 5 = in de mottenballen sinds; verkocht aan

  1                      2             3          4  /  5

Aberfeldy        1896         1925    1998     Bacardi Martini neemt John Dewar & Sons over voor £ 1.150                                                                                                                                                                                                                                                    .                                                                                                                                                             miljoen, inclusief vijf distilleerderijen
Ardbeg           1794         1973      .        D.C.L neemt, samen met Hiram Walker Ardbeg over voor     .                                                                                                                                                                                                       

 £300.000
Auchroisk       1972       1997                Grand Metropilitan en Diageo fuseren
Aultmore        1896      1925                 Dewar & Sons wordt onderdeel van D.C.L.
.                                                          1998 Bacardi Martini neemt John Dewar & Sons over voor £ 1,150 .                                                          .                                                                                                                                             

 miljoen, inclusief vijf distilleerderijen
Balmenach     1824          1925    1993   1997 Inver House Distillers
Banff             1824          1932               S.M.D onderdeel van D.C.L. koopt Banff voor £ 0
.                                                1993   1985 wordt gesloopt
Benrinnes       1826         1925               John Dewar & Sons wordt onderdeel van D.C.L.
Benromach     1898         1953     1983   1993 Gordon & Macphail, Elgin
Bladnoch        1817         1985               Guinness Group neemt Arthur Bell & Sons over
.                                                1993    1994 Raymond Armstrong
Blair Athol      1798         1985               Guinness Group neemt Arthur Bell & Sons over
Brora             1819                               de naam is dan Clynelish
.                                   1912                 D.C.L. neemt samen met John Risk Ainslie & Heilbron over
.                                   1925                 D.C.L.koopt James Risk uit
.                    1967                                een nieuwe distelleerderij wordt gebouwd, naast de oude, beiden .                                                                                                                                                                                              

produceren onder de naam Clynelish
.                                              1968      de 'oude' Clynelish gaat in de mottenballen
.
.                    1969                              de ‚oude'  Clynelish wordt weer opgestart, nu als Clynelish No. 2 en .                                                                                                                                                                                                         

   ook Clynelish B
.                    1972                              Clynelish B gebruikt vanaf heden zwaar geturfrookte mout
.                    1975                              vanf heden wordt Clynelish B, Brora genoemd
.                                                         1983 Brora wordt gesloten
Caol Ila          1846       1920                Bulloch Lade & Co gaat in liquidatie, D.C.L.
.                                  f                      Robertson &  John Dewar &  Sons worden de nieuwe eigenaars
.                                  1927                D.L.C. wordt de alleen eigenaar
Cardhu           1824       1925                John Walker & Sons gaat deel uitmaken van D.C.L
Cardow          
Clynelish        1967                              zie ook Brora
Coleburn        1897        1916               een consortium bestaande uit D.C.L. John Risk en John Walker,                                                           .                                                                                                                                                                

wordt eigenaar van Coleburn
.                                               1985   2004 het gebouwencomplex wordt verkocht aan de gebroeders Dale .                                                                                                                                                                                                          

en Mark Winchester, die er een activiteiten centrum van willen .                                                         .                                                                                                                                                                                                            

  maken met een hotel
Convalmore    1893      1925                  D.C.L neem t James Buchanan & Co over
.                                               1985    1990 William Grant & Sons nemen Convalmore over, om te .                                                                                                                                          .                                                          gebruiken als lagerpakhuis voor hun Glenfiddich en Balvenie malt .                                                          .                                                                                                                                                       

whiskies
Cragganmore  1869      1927                 White Horse Distillers wordt overgenomen door D.C.L. en D.C.L. .                                                          .                                                                                                                                      

komt zo in het bezit van 50 % in Cragganmore
.                                               1965     D.C.L.word t de alleen eigenaar
Craigellachie   1891       1927                  White Horse Distillers wordt overgenomen door D.C.L.
.                                                           1998 U.D.V. verkoopt Craigellachie, Aberfeldy, Royal Brackla, .                                                           .                                                                                                                                                   

Aultmore en John Dewar & Sons aan Bacardi Martini
Dailuaine         1852       1925                 
Dallas Dhu       1898       1929                  D.C.L. neemt Benmore Distilleries Ltd over
.                                               1983     1986 Historic Scotland wordt nieuwe eigenaar, en maakt er een .                                                           .                                                                                                                                       

   toeritische attractie van
Dalwhinnie       1897       1926                 MacDonald &Greenlees & Williams Ltd, wordt overgenomen door .                                                                                                                                                                                         

   D.C.L
Dufftown         1895        1985                 Guinness neemt Arthur Bell & Sons over
Glen Albyn       1844       1972                  D.C.L. Neemt Mackinlay & Birnie Ltd over
.                                                 1983   1986 gesloopt
Glendullan       1896       1926                  D.C.L. neemt MacDonald Greenlees & Williams Ltd over
.                     1972                                een nieuwe distilleerderij wordt gebouwd naast de oude, beiden .                                                            .                                                                                                                                        

zijn in bedrijf
.                                               1985     oudste distilleerderij gaat in de mottenballen
Glen Elgin        1898        1930                S.M.D.neemt Glen Elgin over
Glenesk           1897        1954                 D.C.L.neemt Glenesk over, om te gebruiken als lager-pakhuizen. .                                                            .                                                                                                                                         

De mouterij blijft in gebruik.
.                                    1959                 de grain distilleerderij wordt weer opgestart
.                                    1964                 de malt  distilleerderij weer opgestart
.                                               1985  
Glen Garioch     1797       1937                 D.C.L.neemt Booth Distilleries Ltd over, gin producent,
.                                                            die in 1908 W. Sanderson, van V A T 69 had overgenomen
.                                               1968      1970 Stanley P. Morrison Ltd (van Bowmore)
Glenkinchie      1825        1925                 D.C.L. neemt S.M.D. over (toen Glenkinchie,Rosebank, Clydesdale, .                                                                                                                                                                                               

St. Magdalene en Grange)
Glenlochy        1898         1953                 D.C.L.neemt Train & Mclntyre over
.                                               1983      1992 West Coast Inns Ltd, er wordt een hotel gebouwd, de kiln en .                                                                                                                                                                                                   

 pagoda moeten blijven staan: historisch erfgoed
Glenlossie      1876        1919
.                                               1971      er wordt een nieuwe distilleerderij naast gebouwd, Mannochmore .                                                                                                                                                                                                          

beide distillederijen zijn in bedrijf
Glen Mhor     1892         1972                   D.C.L. neemt Mackinlay & Birnie Ltd over
.                                              1983       1986 gesloopt
Glen Ord        1838          1925                  John    Dewar & Sons wordt deel van D.C.L.
Glen Spey      1878          1997                 Diageo en Grand Metrpolitan fuseren
Glentauchers   1897         1925                 Buchanan - Dewar gaan deel uitmaken van D.C.L.
.                                               1985      1989 U.D.V. verkoopt Glentauchers aan Caledonian Malt Whisky .                                                             .                                                                                                                                             Distillers, onderdeel van Allied Distillers
Glenury Royal  1825       953                     D.C.L.neemt Associated Scottish Malt Distillers over
.                                               1985      1992 het gebouwencomplex wordt verkocht aan een .                                                            .                                                         

  onroerendgoed maatschappij
Imperial       1897          1916                   D.C.L. koopt samen met Dewar, Walker en J.P. Lowrie Dailuaine - .                                                           

 Talisker Distilleries Ltd
.                                               1925       de distilleerderij sluit, de mouterij blijft in bedrijf
.                1955                                      de distilleerderij wordt weer opgestart
.                                               1985       1989 Allied Distillers
.                                               1988       in de mottenballen
.                1991                                      de distilleerderij wordt weer opgestart
Inchgower   1871            1985                  Guinnees s neemt Arthur Bell & Sons over
Knockando   1898            1997                  Guinness en Grand Metropiltan fuseren en vormen Diageo
Knockdhu     1893           1983                   1988 Inver House
.                                               1989        de distilleerderij wordt weer opgestart
Lagavulin    1816                                     Malt Mill gebouwd binnen Lagavulin complex
.                1908
.                                1927                     White Horse Distillers gaat deel uitmaken van D.C.L.
.                                                            1960 Malt Mill sluit en is nu het bezoekerscentrum van Lagavulin
Linkwood    1821         1932                     
.                 1971                                  een nieuwe distilleerderij wordt naast de oude gebouwd: .                                                            .                                                         

 Linkwood B, beiden zijn in bedrijf
Mannochmore    1971                            zie Glenlossie
Millburn         1805        1937                  Sanderson & Booth (van respectievelijk V A T 69 en de gin .                                                           .                                                       

  producent) worden overgenomen door D.C.L.
.                                                1985  1988 wordt restaurant: The Auld Distillery
Mortlach        1823         1925               D.C.L.. neemt John Walker & Sons over
North Port      1820        1922                D.C.L.. neemt W.H. Holt Ltd over
.                                               1983    1993 gesloopt
Oban             1793        1925                D.C.L. neemt Buchanan Dewar over
Pittyvaich       1974        1985                Guinness neemt Arthur Bell & Sons over
.
.                                               1983   2002 gesloopt
Port Ellen      1825        1925                Buchanan - Dewar gaan deel uitmaken van D.C.L.
.                                                         1987 gesloten, mouterij blijft in bedrijf t.b.v. de .                                                          .                                       

     1983     overige distilleerderijen op Islay
Pulteney        1826        1925               Buchanan - Dewar gaan deel uitmaken van D.C.L.
.                                                        1951Robert Cumming, die ook Balblair koopt
.                                              1930   
Rosebank      1798        1919               D.C.L. neemt S.M.D. over (toen Glenkichie, Clydedale, Rosebank, St. .                                                       

 Magdalene en Grange)
.                                             1993    2002 British Waterways, die er een restaurant, kantoren en flats .                                                       .                                                     

 willen gaan bouwen
Royal Brackla  1812      1943               S.M.D. neemt John Bisset & Company Ltd
.                                 1985
.                    1991                            de distilleerderij wordt weer opgestart
.                                                       1998 Bacardi Martini neemt John Dewar & Sons,
.                                                       over van Diageo, en daarmee ook de distilleerderijen, Brackla, .                                                       .                                                    

  Aberfeldy, Aultmore, Craigellachie
Royal Lochnagar  1823    1925            John Dewar & Sons gaat deel uitmaken van D.C.L.
St. Magdalene     1795    1912             D.C.L.. neemt A. & J Dawson over
.                                    1914            St. Magdalene is één van de vijf stichters van S.M.D. ; samen met                                                        .                                                  

    Rosebank, Grange, Clydesdale en Glenkichie
.                                              1983  1995 en 2002 verbouwd tot luxe flats
Speyburn     1897        1916               D.C.L  neemt John Hopkins & Co over   
.                                                       1991 Inver House Distillers
Strathmill     1891       1997                Grand Metropolitan fuseren en vormen Diageo
Talisker       1830       1916                D.C.L, John Walker, John Dewar en W.P. Lowrie nemen Dailuaine - .                                                       .                                                    

 Talisker Distilleries over, waarbij ook distilleerderij Imperial
Teaninich     1817       1970               D.C.L. koopt Teaninich van de erven van Robert Innes Cameron
.                                                       een nieuwe distilleerderij wordt gebouwd naast de oude: A Side
.                                         1984      oude distilleerderij (B Side) gaat in de mottenballen
.                                         1985     A Side gaat in de mottenbaleen.                                                 

   1999 gesloten
Tobermory    1798       1916             D.C.L.. neemt John Hopkins & Company over
                                                    1930

DISTILLERS  COMPANY  LIMITED   (D.C.L)  (1877 - 1986)  also see Diageo


Lijst van dochterondernemingen per 22 Juli 1980



1.   Ainslie & Heilbron (Distillers) Ltd, Glasgow

2.   Baird - Taylor Ltd, Glasgow

3.   John Begg Ltd, Glasgow

4.   Benmore Distillers ltd, Glasgow

5.   J.A. Bertram & Co, Ltd, Edinburgh

6.   John Bisset & Co, Ltd, Edinburgh

7.   James Buchanan & Co, Ltd, Edinburgh

8.   Bulloch Lade & Co, Ltd, Glasgow

9.   Geo. Cowie & Son, Dufftown

10.   John Crabbie & Co, Ltd, Edinburgh

11.   Craighall Bonding Co, Ltd, Glasgow

12.    A. & A. Crawford & Co, Ltd, Glasgow

13.  Daniel Crawford & Co. Ltd, Glasgow

14.   The Distillers Agency Ltd, South Queens - ferry

     15. Peter Dawson Ltd, Glasgow

     16. John Dewar & Sons Ltd, Perth

     17. A. Ferguson & Co, Ltd, Edinburgh

     18. Donald Fisher Ltd, Edinburgh

     19. John Gillon & Co, Ltd, Glasgow

     20. Wm. Greer & Co, Ltd, Glasgow

     21. John Haig & Co, Ltd, Fife

     22. J.W. Hardie Ltd, Edinburgh

23.   J.R. Harvey & Co, Ltd, Glasgow

24.   John Hopkins & Co, Ltd, Glasgow

25.   Low Robertson & Co, Ltd, Edinburgh


26.   W.P. Lowrie  & Co, Ltd Glasgow

27.   Macdonald Greenlees Ltd, Edinburgh

28.   Macleay Duff (Distillers) Ltd, Glasgow

29.   D. & J. McCallum Ltd, Edinburgh

30.   John McEwan & Co, Ltd, Edinburgh

31.   Mitchell Bross, Ltd, Glasgow

32.   Jas. Munro & Son Ltd, Edinburgh

33.   John Robertson & Son Ltd, Edinburgh

34.   Wm. Sanderson & Son Ltd, Edinburgh

35.   Slater, Rodger & Co, Ltd, Glasgow

36.   J. & G. Stewart Ltd, Edinburgh

37.   R.H. Thomson & Co, (Distillers) Ltd, Edinburgh

38.   John Walker & Sons Ltd, London

39.   James Watson & Co, Ltd, Dundee\

40.   White Horse Distillers Ltd, Glasgow

41.   Wright & Greig Ltd, Glasgow

42.   J.R. Harvey & Co, Ltd, Glasgow

43.   John Hopkins & Co, Ltd, Glasgow

44.   Low Robertson & Co, Ltd, Edinburgh

45.   W.P. Lowrie  & Co, Ltd Glasgow

46.   Macdonald Greenlees Ltd, Edinburgh

47.   Macleay Duff (Distillers) Ltd, Glasgow

48.   D. & J. McCallum Ltd, Edinburgh

49.   John McEwan & Co, Ltd, Edinburgh

50.   Mitchell Bross, Ltd, Glasgow

51.   Jas. Munro & Son Ltd, Edinburgh

52.   John Robertson & Son Ltd, Edinburgh

53.   Wm. Sanderson & Son Ltd, Edinburgh

54.   Slater, Rodger & Co, Ltd, Glasgow

55.   J. & G. Stewart Ltd, Edinburgh

56.   R.H. Thomson & Co, (Distillers) Ltd, Edinburgh

57.   John Walker & Sons Ltd, London

58.   James Watson & Co, Ltd, Dundee\

59.   White Horse Distillers Ltd, Glasgow

60.   Wright & Greig Ltd, Glasgow

April 2009


Diageo  /   L M V H


Diageo leek altijd een buitengewoon saai bedrijf met weinig vreemd vermogen. Maar hetzelfde conservatisme zou 's werelds grootste drankenproducent nu wel eens kunnen
helpen om de 10 miljard Euro of meer te vinden die nodig zijn om de drankendivisie van
L M V H over te nemen. Althans als de Franse luxegoederenproducent die ook wil verkopen.

Voor Diageo is het zeker zinvol de 66 % van Moet Hennessy te kopen die nog niet in zijn bezit is. Dat wat Diageo - topman Paul Walsh een "luxepremie" noemt, kan een krachtige
verdediging van de winstmarge opleveren tegen de toenemende "normalisering"van de be-
drijfstak.

De cognacs en champagnes van Moet Hennessy hebben immers een zeer luxueuze uitstraling.

Diageo kan bogen op een betrekkelijk sterke balans; de netto schuld komt overeen met 2,5 maal de winst vóór belastingen. Nu de kapitaalmarkten weer wat meer opengaan, kan Diageo
De financiering van een deal waarschijnlijk wel rond krijgen, voor gelijke delen in schulden
en aandelen . het vooruitzicht op synergievoordelen stelt Diageo in staat een aantrekkelijk bod
uit te brengen - misschien wel 12,5 maal de winst, na aftrek van de marketing kosten, hetgeen
Bacardi in 2004 ook voor Grey Goose heeft betaald - zonder concessies te hoeven doen aan de winst.

Bovendien heeft Diageo alle redenen om een transactie erdoor te drukken. De handen van het
concern zijn gebonden door een ingewikkelde aandeelhoudersovereenkomst rondom Moet
Hennessy.

Het mag geen andere cognacproducenten overnemen, en kan niet onder de huidige regeling uit zonder een hoge boete te moeten  betalen.

Maar Diageo heeft wel een partner nodig. En ook al gonst de markt van de geruchten, er is
voor L M V H geen voor de hand liggende reden om mee te doen. Hoewel de drankenomzet
van het concern door het opmaken van de voorraden in het eerste kwartaal met maar liefst 22
procent is gedaald, maakt de devisie over het algemeen een zeer solide indruk, zeker in verge-
lijking met de veel temperamentvollere modemerken van L M V H

En L V M H heeft het geld beslist niet nodig. De schuldenlast bedroeg eind 2008 slechts 28
procent van het aandelenkapitaal.  


April 2009

Diageo  /  L M V H
Het concern mag dan wellicht overnameplannen hebben, de aanlokkelijkste kandidaten
bijvoorbeeld Hermes of Patek Phillipe - lijken buiten bereik te liggen, omdat ze zijn  opgesloten in complexe structuren van familieaandeelhouders

Diageo kan en wil Moet Hennessy misschien wel overnemen van L M V H, maar als
Bernard Arnault, de grootste aandeelhouder van dat concern, niet van gedachten verandert, zal die wens voorlopig onvervuld blijven

Juli 2009

Diageo

Bryan Donaghey, directeur Schotland maakt bekent dat Port Dundas, Dundashill Cooperage
en Kilmarnoc Packaging worden gesloten, dit gaat ten koste van ongeveer banen

De emballage fabriek te Fife wordt uitgebreid en komen er 400 nieuwe arbeidsplaatsen bij
te Clackmannanshire wordt een nieuwe kuiperij gesticht

In Cameronbridge Distillery te Fife wordt doorlopend geïnvesteerd: de afgelopen twee jaar was dir 40.000.000 Pounds, en voor de komende tijd is 65.000.000 Pounds geplant

In de zomer van 2011 wordt voor 9.000.000 Pounds een nieuwe kuiperij gebouwd te Cambus
bij Alloa

De kuiperij van carsebridge wordt gesloten

Diageo vermindert de emballage fabrieken van drie naar twee

De investeringen worden geconcentreerd op twee lokaties: Glasgow en Fife

Er gaat 86.000.000 naar de Leven Packaging Plant te Fife

In de Shieldhall Packaging Plant te Glasgow was al 15.000.000 Pounds geïnvesteerd, hierbij
komen nog 3.000.000 Pound

Bryan Donaghey, directeur Schotland maakt bekent dat Port Dundas, Dundashill Cooperage
en Kilmarnoc Packaging worden gesloten, dit gaat ten koste van ongeveer banen

De emballage fabriek te Fife wordt uitgebreid en komen er 400 nieuwe arbeidsplaatsen bij
te Clackmannanshire wordt een nieuwe kuiperij gesticht

In Cameronbridge Distillery te Fife wordt doorlopend geïnvesteerd: de afgelopen twee jaar was dir 40.000.000 Pounds, en voor de komende tijd is 65.000.000 Pounds geplant

In de zomer van 2011 wordt voor 9.000.000 Pounds een nieuwe kuiperij gebouwd te Cambus
bij Alloa

De kuiperij van carsebridge wordt gesloten

Diageo vermindert de emballage fabrieken van drie naar twee

De investeringen worden geconcentreerd op twee lokaties: Glasgow en Fife

Er gaat 86.000.000 naar de Leven Packaging Plant te Fife

In de Shieldhall Packaging Plant te Glasgow was al 15.000.000 Pounds geïnvesteerd, hierbij
komen nog 3.000.000 Pounds

2009
Diageo


Onderstaande 28 distilleerderijen zijn het eigendom van Diageo:

Capaciteit in liters pure alcohol:
                     
Auchroisk                                             3580.000                                         
Benrinnes                                             2540.000
Blair Athol                                           1940.000
Caol Ila                                                 3650.000
Cardhu                                                 2390.000
Clynelish                                               4200.000
Cragganmore                                       1520.000
Dailuaine                                              3370.000
Dalwhinnie                                           2200.000
Dufftown                                               4120.000
Glendullan                                            3360.000
Glen Elgin                                             1830.000
Glenkinchie                                          1750.000
Glenlossie                                              2140.000
Glen Ord                                                5000.000
Glen Spey                                              1390.000
Inchgower                                              1990.000
Knockando                                            1290.000
Lagavulin                                               2250.000
Linkwood                                               2240.000
Mannochmore                                       3220.000
Mortlach                                                 2910.000
Oban                                                         670.000
Roseisle                                               10.000.000
Royal Lochnagar                                     450.000
Strathmill                                              1700.000
Talisker                                                 1940.000
Teaninich                                              4000.000

2009


January
               Diageo and United Spirits (owner of Whyte & Mackay) confirmed
                           that they were involved in a possible collaboration
                           The outcome could be that United Spirits sells a 15 % stake to Diageo
                           
April
                  It is said that Diageo was interested in the Spirits division of L V M H
                          Diageo had already a 34 % stake in Moet Hennessy
                          L V M H wants 10.6 billion Pound,

July   
                 China Investment Corp acquired 1.1 % of Diageo valued  $365 million
                          
October 2009

DIAGEO

SPECIAL  RELEASES  October  2009
:

Benrinnes             1985 - 2009                 23 years old  58.5 %           6000 flessen
Brora                                                        30 years old  53.2 %            2958 flessen
Mannochmore      1990 - 2009                 18 years old  54.9 %           2604 flessen
Pittyvaich             1989 - 2009                 20 years old  57.5 %           6000 flessen
Port Ellen              1979 - 2009                 30 years old  57.5 %          5916 flessen
Talisker                                 25 years old  54.8 %                               5862 flessen
Talisker                                 30 years old  53.1 %                               3000 flessen
Caol Ila                 1998 - 2009 1o years old 65.8 %                           6000 flessen


September 2009

DIAGEO

The Manager's  Choice Single Cask Selection

Op 17 februari jl. heeft de Blair Athol distilleerderij in de Schotse Hooglanden geschiedenis
geschreven met een nieuwe speciale botteling.

Op die dag  in februari zijn een selecte groep distilleerderijmanagers en zintuiglijke whisky-
experts bij elkaar gekmen om handgeselecteerde single malt vaten uit 27 distilleerderijen
te beoordelen. Ze hadden één resultaat in gedachten; welke vaten hiervan zijn exceptioneel ?
Deze unieke vaten werden vervolgens zorgvulding gebotteld op basis van hin natuurlijke
cask strenght als: The Manager's  Choice Single Cask Selection


Er komen vier releases:

1e  Release in September 2009:

1997       Cardhu, gerijpt in een Bourbon Barrel      57.3 %   252 flessen gebotteld
1998       Glen Elgin, gerijpt in een Sherry Butt       61.1 %   534 flessen gebotteld
1996   Linkwood gerijpt in een Bourbon Barrel   58.3 %  480 flessen gebotteld
1997    Mortlach gerijpt in een Sherry Butt           57.3 %  240 flessen gebotteld
2000    Oban gerijpt in een Sherry Butt                 58.7 %  534 flessen gebotteld
1996    Teaninich gerijpt in een Bourbon Barrel   55.3 %   246 flessen gebotteld

De 2e Release volgt in Januari 2010 met:

Blair Athol, Cragganmore, Dalwhinnie, Glen Spey, Strathmill en Talisker

In Maart 2010 volgt de 3e Release: Caol Ila, Dailuaine, Glen Ord, Glenkinchie, Inchgower,
Mannochmore en Royal Lochnagar

De 4e Release komt uit in Juni 2010: Auchroisk, Benrinnes, Clynelish, Glendullan, Glenlossie, Knockando en Lagavulin

Totaal gaat het om 27 verschillende Single Malt Whiskies, tot nu toe zijn er dus 26 bekend
nummer 27 zou kunnen zijn Dufftown en wellicht Roseisle ? !


           October 2010

           Roseisle Distillery will be officially opened on 11 October by chief executive Paul
           Wash. The site near Elgin is capable of producing up to 12,6 million litres of Spey-
           side single malt whisky each year and is designed to quench the thirst of the growing
           num ber of Scotch drinkers in Africa, Asia.

28 June 2011

Diageo has plans for a 10 million pounds to redevelop his Dailuaine distillery
to help increase the whisky production.

Theplans would see an upgrade of the existing bio - plant at Dailuaine distillery
which deals  with whisky by - products from a number of distilleries from the group
opening the potential for future production capacity increases in Speyside.

It is also possible that the investments could rise to about 20 million pounds to in-
crease capacity at other distilleries by more than 10 million litres per annum.

17 August 2011

CAMERONBRIDGE  DISTILLERY

10.000 litres of nitric acid spiled from a container, some of the acid mixed
with water releasing dangerous gases into an outer safety tank.

Cameronbridge grain whisky is used in Diageo's  brands Johnnie Walker, J & B,
Haig and White Horse blends.

Also the neutral grain spirit for Archers, Pimm's Smirnoff and the gin's Gordon and
Tanqueray

8 September 2012

DIAGEO
Diageo plc, United Breweries (Holdings)
and United Spirits Limited have                                                                                              

announced that Diageo acquires a 27.4 %
stake in U S L = United Spirits Ltd from                                                                                                

he Indian  owner Vijay Mallya,  which                                                                                                                  

  is 660.000.000 pound and would gives                                                                                                    

Diageo a 53.4 % and also controllingstake                                                                                                     
in the holding if public shareholders  accept the offer.   
Vijay Mallya  also owns the lossmaking                                                                                               

  Indian airline Kingfisher
Diageo will pay 25.000.000for its share                                                                                                  

  of the Joint Venture.
Vijay Mallya will retain as a chairman.
Vijay Mallya is also owner of Whyte &                                                                                              

 Mackay Distillers in Scotland
Diageo and Vijay Mallya have also agreed to form a 50 / 50 Joint Venture                                                                                           

who will own United National Breweries
beer business in South Africa.

DIAGEO  2012

28 DISTILLERIES

Achroisk
Benrinnes
Blair Athol
Caol Ila
Cardhu
Clynelish
Cragganmore
Dailuaine
Dalwhinnie
Dufftown
Glen Elgin
Glen Ord
Glen Spey
Glendullan
Glenkinchie
Glenlossie
Inchgower
Knockando
Lagavulin
Linkwood
Mannochmore
Mortlach
Oban
Roseisle
Royal Lochnagar
Strathmill
Talisker
Teaninich

DIAGEO

20 August 2012

Diageo prepares a bid for Jose Cuervo, the oldest and best selling Tequilla in the world.

Diageo already distributes Cuervo worldwide

Diageo also invested a 14.000.000 pound in the Vietnamese Hanoi Liqueur Joint Stock
Company and has bought Ypioca, Brazil's leading Brand for a 300.000.000 pound.

And Diageo will also invest  5.000.000.000 pound in Scotch Whisky production over the
next 5 years.

DIAGEO

April 2013

Diageo has named Teaninich near Alness as the location for its plans to build a new 50 million pound new malt whisky distillery and will be adjacent the existing Teaninich distillery
but will have its own name and indentity and will have the capacity to produce 13 million
litres of spirit p[er annum from its 16 stills.

Diageo also invest 12 million pound in expanding the Teaninich distillery to almost doubless capacity.

The site will also feature a bio - energy plant.

The work will begin in 2014.

Diageo also will invest in Mortlach distillery  in building a new still house and an other invest-
ment will be at Glendullan distillery to process co products in an anaerobic digestion process, producing bio - gas which will be used to power the Glendullan distillery.

There are also expansion and upgrade developments for more then 40 million pound in
Linkwood, Mannochmore, Glendullan, Dailuaine, Benrinnes, Inchgower, Cragganmore,
Glen Elgin, Glen Ord and in a new bio - energie plants in Glenlossie and Dailuaine.

Also new warehouse are build at Cluny near Kirkcaldy.

And at Talisker  a new visitor centre is build for a 1 million pound.
DIAGEO

8 June 2013

U.S. Diageo has purchased Cabin Fever Maple Flavoured Whisky from the Robillard Family
to capitalise on two grow trends in the U.S. flavoured whiskey and craft distilling products.

The Brand will be the newest addition to Diageo's Catalyst Division which focuses on what
Diageo calls "High Potential Brands".

DIAGEO

6 May 2013

Ivan Menezes will succeed Paul Walsh as new leader of Diageo on 1 July 2013.

Paul Walsh will step down from the Board on September 2013 and retire from
Diageo on 30 June 2014.

Ivan Menezes is member of the board and joined Diageo in 1997.

THE MANAGER'S  CHOICE  /  SINGLE  CASK  SELECTION

Auchroisk
Benrinnes  
Blair Athol
Caol  Ila
Cardhu
Clynelish
Cragganmore
Dailuaine
Dalwhinnie
Dufftown
Glendullan
Glen Elgin
Glenkinchie
Glenlossie
Glen Ord
Glen Spey
Inchgower
Knockando
Lagavulin
Linkwood
Mannochmore
Mortlach
Oban
Royal  Lochnagar
Strathmill
Talisker
Teaninich


Diageo completes £150m warehouse complex
08 November, 2013

Diageo has completed the construction of a new £150m warehouse complex in Fife, as part of last year's pledge to invest £1bn in its Scotch operations over a five-year period.
The 545 acre Cluny Bond development at Begg Farm near Kirkcaldy, includes 46 warehousing units - each of which will store up to 60,000 casks - and will house the additional spirit needed to meet demand for its major brands such as the 18.9m 9-litre case Johnnie Walker.
In addition to the two completed warehouses, Diageo reported a further five will be operational in Spring 2014 with others being completed throughout 2014.
The world's largest drinks group also recently invested at its Blackgrange facility in Clackmannanshie taking overall investment in warehousing to £180m.
The new Fife complex will create 25 direct Diageo jobs on site, as well as a potential further 15-20 indirect jobs in the area.
Harry Fox, Diageo's operations director for warehouse and blending, said: "Over the next few months we will be transporting thousands of casks of Scotch whisky for storage here, where they will be locked away and left to mature before making their way to the 180 countries around the world where the demand for Diageo's brands is growing on a daily basis.
"Diageo has more than 1,200 people working for the company in Fife and the new team at Cluny Bond share their commitment to continue to ensure the area plays a key role in the Scotch whisky success story."


November 2013
DIAGEO, Scotland's biggest whisky distiller, has offered to sell most of rival Whyte & Mackay, the Office of Fair Trading (OFT) said today.
The FTSE 100 group gained control of Glasgow-based Whyte & Mackay after buying Indian conglomerate United Spirits.
Diageo has offered to sell Whyte & Mackay's blended whisky business and retain two malt distilleries.
Diageo's Bell's brand and Whyte & Mackay's eponymous blend are major competitors and the OFT said retailers had expressed concern that the tie-up would lessen competition.
Chris Walters, the OFT's chief economist and decision maker in the case, said: "These companies are two of the leading suppliers of blended bottled whisky in the UK, especially to supermarkets and other large retailers.
"Our investigation considered a wide range of evidence and we concluded that the likely loss of competition could give rise to higher prices for retailers, and ultimately consumers.
"We are now considering Diageo's offer to sell the bulk of the Whyte & Mackay business with the exception of two malt distilleries, to address our concerns."

Diageo to release The Beast
02 December, 2013

Diageo has told the trade it will re-release Mortlach single malt scotch next year, a dram dubbed "The Beast of Dufftown".
In recent years the Speyside distillery's heavy, dark whisky was reserved for blending and has only been made available in very limited numbers as a single malt, but the Dufftown site will now see capacity doubled from 3.8m to 7.6m litres in a project costing £18m.
From mid-2014 the distillery will be renewed and expanded, while the re-branded single-malt will be made available in global markets.
Mortlach single malt will be aimed at global travel retail and the luxury and connoisseur segments and will be released in four expressions: Rare Old, Special Strength, 18 YO and 25 YO.
Diageo will continue to use the distillery's output for its blended whiskies.
Details of distribution and price will be disclosed in February 2014.
Rare Old (43% abv) will have an "affordable luxury price", Nick Morgan, head of whiskies outreach at Diageo, told Drinks International, and has been aged in a combination of refilled and first fill American and European oak.
Special Strength (49% abv) is a higher proof version of Rare Old, the 18YO (43.4% abv) has been aged in first fill and refill European and American oak, while the 25YO (43.4% abv) was matured in American refill casks but has the character of European oak, said Morgan.
According to Diageo, Mortlach is produced by an "astonishingly complicated and unique distillation process", which has been explained as '2.81 distilled', as most but not all of the whisky is distilled three times.
Dave Broom, said of Mortlach single malt in his The World Atlas of Whisky (2010): "At its best in European oak - it has the muscle to cope - Mortlach has become a cult single malt, but is unlikely ever to be a front-line player because its individuality is too highly prized by blenders.
"This throwback to the old days, days before Dufftown even existed, is at the foundation of many famous  blends. It is the dark reduction of whisky to some primal essence."

Diageo to reinvent Mortlach with £30m investment
Scotland's biggest whisky maker has this evening unveiled plans to breath fresh life into one of Speyside's oldest distilleries by launching a single malt made at Mortlach, described as "the beast of Dufftown".
Diageo - which owns blended brands including Bell's, J&B and Johnnie Walker - will pump nearly £30 million into building a second still house at Mortlach to replicate the complex shape of distillery's stills.
Up until now, only a few bottles of Mortlach single malt have been released to connoisseurs, with the vast majority of production going towards blends.
Next summer, four versions of the Scotch - rare old, special strength, 18-year-old and 25-year-old - will be sold to the duty-free and luxury markets.
The FTSE 100 group - which also makes Gordon's gin, Guinness stout and Smirnoff vodka - said that the investment would form part of the £1 billion expansion plan unveiled last year.
The company revealed in April that its investment programme would include expansion on Speyside and has now unveiled details of the scheme.
Diageo said: "Mortlach has been described by whisky connoisseurs as 'The Beast of Dufftown', for its rich and powerful flavours, produced in an astonishingly complicated and unique distillation process.
"For decades, Mortlach's output has been largely captured by blenders to add its unique notes to complex blended Scotch whiskies - though in recent times, a very limited number of bottles of Mortlach single malt whisky have been available, and sold rapidly to connoisseurs in the know.
"But now for the first time, and in response to suggestions over the years that such a rewarding single malt whisky deserved a wider market, it will be available in global markets in four expressions aimed at global travel and the luxury and connoisseur segment."
Court threat to Diageo's Indian deal

Diageo: Fighting court battle against stalled India deal. Picture: Ian Rutherford
SPIRITS giant Diageo pledged yesterday to fight an Indian legal decision that has stalled a deal giving the British group control of United Spirits, the country's biggest drinks business.
The court made the decision last Friday in response to a petition by creditors involved with the transaction.
Diageo and United Breweries, the Indian holding firm that sold its shares in United Spirits (USL) to the British company, both said they planned to appeal the decision.
The deal has been caught up in a separate legal battle involving India's Kingfisher Airlines. Kingfisher and United Breweries are part of Indian business magnate Dr Vijay Mallya's corporate empire.
The airline has been grounded since 2012 and is unable to pay off its loans, with United Breweries becoming a guarantor for its debts. Kingfisher creditors trying to get their money back petitioned for the deal between USL and Diageo to be stopped.
Diageo said in a statement: "We are disappointed, as a bona fide purchaser for value of the USL shares, that we have been brought into the private dispute between Kingfisher Airlines and its creditors. Once we receive the full written order of the Court of Appeal, we will review the detail of that order."
Drinks analysts were sceptical that the legal decision would derail the deal. "This court order can cause only minor hiccups in the deal," Deven Choksey, managing director at KR Choksey Securities, said.
In November 2012 Diageo said it was buying a majority stake in USL for £1.28bn . The deal would give Diageo a 53.4 per cent share in United Spirits. Without the transaction, Diageo's stake in USL would be 19 per cent.


Diageo to invest £30m in Clynelish
16 January, 2014

Diageo has announced plans for a £30 million expansion of its Clynelish distillery in Sutherland.
In the latest major stage in Diageo's £1 billion programme to increase Scotch whisky production, plans have been submitted to Highland Council for the major expansion of Diageo's most northerly distillery.
The Clynelish expansion will take the on-going capital investment by Diageo in the Highland Council region alone to almost £150m, including major expansions at Glen Ord and Teaninich Distilleries and plans to build a new distillery at Alness.
Diageo's director of distillation and maturation, Keith Miller said: "Clynelish is a very special distillery, producing spirit which is highly prized for its quality and character and is an important part of our Scotch whisky blending inventory, so this is an important part of our investment programme.
The Clynelish announcement came as six copper stills were delivered to the Glen Ord Distillery as part of the £25 million expansion plan which is doubling the size of that distillery to more than 10million litres per annum.
Diageo is also doubling the capacity at the Teaninich distillery in Alness and is progressing plans to build a new malt whisky distillery and renewable energy plant on land adjacent to Teaninich. In total these projects represent a capital investment of nearly £150million across the Highland Council area.
Clynelish Distillery produces single malt whisky, it describes as "unique in both taste and texture" which is highly prized by Diageo's master blenders for use in brands such as Johnnie Walker. Clynelish is also a highly regarded as a single malt whisky in its own right. The distillery is also home to one of Diageo's 12 distillery visitor centres, receiving more than 5,000 visitors per year. Clynelish is near the Sutherland town of Brora.
Under the plans submitted Clynelish distillery will see the installation of an additional mash tun, 10 new washbacks and six new copper stills for distilling the spirit. This adds to the 10 washbacks and six stills which the distillery currently has and will effectively double the production capacity to 9m litres of alcohol per annum, while retaining the character and quality of the spirit. A bio-energy plant is also planned for the site to provide non-fossil fuel energy to power the distillery.
The world's leading premium drinks business, is also investing in new warehousing to store the additional spirit, with a major new bonded warehouse site being developed at Cluny in Fife.


Whyte & Mackay

24 January, 2014

It's business as usual then at Whyte & Mackay - that is the Glasgow-based spirits producer is once more up for sale. Incredibly this is the 10th time since the beginning of the '70s and in those 40-plus years there have been no fewer than 18 MDs or CEOs come and go, and heaven only knows how many different marketing departments.  
This time around the cause is Diageo's acquisition of a majority share in United Spirits - the Indian company which acquired Whyte & Mackay for a tad under £600 million back in 2007. Clearly anxious to avoid the scrutiny of the Office of Fair Trading, Diageo has made a pre-emptive strike with the announcement that it is to sell Whyte & Mackay but not lock, stock and smoking barrels - because apparently the world's number one multinational wants to keep the malt distilleries Dalmore (pictured) and Tamnavulin, but is OK with W&M's other distilleries - Old Fettercairn and Jura - going under the hammer.
As Diageo already boasts some 28 distilleries in its arsenal this decision has raised eyebrows in some quarters. "What on earth does it want Tamnavulin for? All its distilleries are expandable and it is pouring colossal amounts of investment into new distilleries like Roseisle," said one industry observer.  "They must be a bargaining tool."
Both are good points. Tamnavulin is not a notable single malt and should the 'competition authorities' still chafe at Diageo's share of the Scotch whisky market creeping towards 40%, the drinks giant can offer up both Tamnavulin and Dalmore - which, as a singular spirit, has attracted a wide following among the single malt cognoscenti.
Of course Diageo's announcement has ushered forth a frenzy of speculation as to who will be the 11th owner of Whyte & Mackay. And there have been one or two comings and goings at the top which have added to the potpourri. Chief executive at the time of Diageo's bid for United Spirits, John Beard, has departed. His replacement, Bryan Donaghey, was previously managing director of Diageo Scotland until earlier this year when he moved to the role of Europe supply director, and finally to supply strategy director up until his decision to leave and almost in the same week he took up the reins at Whyte & Mackay.
Whyte & Mackay has offered no explanation for Beard's going and Diageo is tight-lipped over Donaghey, issuing a terse statement: "Bryan has severed his employment with Diageo and it is not appropriate for us to comment any further, but we wish him the very best for the future."   The company did add that 'Bryan had served Diageo with 'distinction'. Clearly, though, 'Bryan' relishes the challenge as one would be forgiven for thinking he'd jumped out of the frying pan into the fire.
Just one more thing on Beard though. He came from the fused UK distribution arm of Bacardi and Brown-Forman, so perhaps it is no surprise that both Brown-Forman and Bacardi have been mentioned as  possible Whyte & Mackay suitors, as has as has Greenall's owner Quintessential Brands, and there is speculation that there is growing interest among companies in China. How long is a piece of string?


08/04/2014



AN alcohol charity has slammed David Beckham after he signed up to promote a new whisky.
The 38-year-old retired football has teamed up with manager Simon Fuller and drinks company Diageo to launch Haig Club, a new single grain Scotch whisky.
As well as developing the brand, Beckham has been given tasked with promoting a "responsible drinking programme" for the spirit.
But Alcohol Concern has expressed its "disappointment" that the sports star has signed up to promote the product.
The charity said that the move would send mixed messages to children.
"It's incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits," said Emily Robinson, deputy chief executive of Alcohol Concern.
"Given David Beckham's other roles promoting sport and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle and we call on the star to rethink his association with this product."
In a press notice launching the product, David Gates, Diageo's global head of premium core spirits, said: "David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work. We are immensely proud to partner with them on our first large scale grain whisky innovation."
Beckham added: "The House of Haig has a rich history and I'm proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come."
Mr Fuller added: "This is a long term commitment. It is important to us that we create something unique and of great quality. With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future, it's an exciting proposition."
In response to the comments from the charity, a Diageo spokeswoman said: "Diageo and David Beckham take our responsibility in this area very seriously. As well as abiding by all laws and industry codes, Diageo has our own, very stringent, guidelines on responsible marketing of our brands.
"David will lead the promotion of the responsible drinking programme for Haig Club, which is at the heart of the brand and we could not ask for a stronger ambassador for the campaign.
"We have always been completely clear in our view that alcohol should only be consumed by adults and we do not want underage drinkers as consumers."

Diageo, Beckham and Fuller to launch Haig Club single grain whisky

09 April, 2014

Diageo will launch Haig Club single grain scotch, in partnership with David Beckham and British entrepreneur Simon Fuller.
Haig Club, which will launch later this year, is a new innovation from the House of Haig, Scotland's oldest grain whisky producer and makers of Haig Blended Scotch and Dimple Scotch.
The launch follows William Grant and Son's 100% grain whisky release, annnounced last year.
Working alongside Diageo, Beckham and Fuller will play "a fundamental role" in developing the brand, its strategy and positioning. Beckham will also lead the promotion of a responsible drinking programme for Haig Club.
Whisky authority Dave Broom is one of the few to have tasted Haig Club. He described it as "a hugely versatile spirit, and I expect bartenders will love what they can do with it. Forget everything you thought you knew about Scotch."  
Haig Club is made from whisky from three cask types to create, said Diageo, "a fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste that the company believes will be enjoyed not only by current whisky drinkers, but also by those who have always wanted to try whisky".  
David Gates, Diageo's global head of premium core spirits, said: "Whisky is experiencing a continued global renaissance and like many of the world's most respected whisky experts, we believe this will be the year that grain whisky breaks into the mainstream and gains the recognition it deserves.
"Diageo has a proven track record in Scotch Whisky innovation and we have applied this expertise through the House of Haig in liquid development and craftsmanship, creating a sophisticated new whisky in Haig Club.
"David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work. We are immensely proud to partner with them on our first large scale grain whisky innovation."
Beckham said: "The House of Haig has a rich history and I'm proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come."
Simon Fuller added: "This is a long term commitment. It is important to us that we create something unique and of great quality.  With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future, it's an exciting proposition.  We could not wish for a better partner than Diageo."
Founder John Haig established Cameronbridge Distillery in the early 19th century, where he pioneered grain whisky production in continuous Coffey and Stein stills - an invention which laid the foundations for the growth and success of the modern Scotch whisky industry, according to Diageo.

Diageo opens £1.5m brand archive
11 June, 2014



Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
The Diageo Archive, which include the likes of Johnnie Walker, Tanqueray, Baileys and Smirnoff, has been expanded to store over half a million items including vintage advertisements and film and industry accolades from the last four centuries.

The collection, curated by a team of professional archivists, is claimed to be the largest alcohol archive in the world, with documents from 150 countries supporting 1,500 brands and nearly 200 production sites.

David Gates, Diageo's global head of premium core spirits, said: "In a world where people are making purchase decisions based on brand authenticity we have access to an unparalleled wealth of heritage that underpins our brands as category leaders."

"It is as fundamental to the business today, as it was when first built and continues to establish credentials, support global initiatives and set cornerstones for iconic brands such as John Walker & Sons Odyssey and Jonnie Walker Blue Label."



Diageo completes tender offer of USL

02 July, 2014

Diageo has completed its tender offer for a further 26% share in United Spirits.
The company has accepted the tender of 37,785,214 shares in United Spirits (USL) at INR 3,030 per share.
Diageo will have a total interest of 54.78% in United Spirits and expect to fully consolidate the results of USL from today.
Ivan Menezes, chief executive of Diageo, said: "Our announcement today is significant for Diageo. India has now become one of Diageo's largest markets and will be a major contributor to our growth ambitions.
"USL is the leading player in the attractive Indian spirits market with great brands, a unique route to consumer and talented people. We can now combine that strong platform with Diageo's strengths to create a compelling future in India for Diageo, USL and the Indian spirits industry."

Diageo releases 'special' single malts
01 November, 2010
Diageo has launched its autumn Special Release Series, a collection of single malt scotch whiskies aimed at the world's top bars and whisky connoisseurs.
Diageo's nine-expression range, drawn from the group's 28 single malt distilleries, has been released "in time for end of year celebrations".
First introduced in 2001, the Special Release Series is the result of an examination of the distilleries' stocks of "old, rare or unusual single malt whiskies".
Dr Nick Morgan, spokesman for Diageo, said: "Some of these single malts are priced accessibly. Others, inevitably given their age and rarity, are very expensive."
Of the range, two expressions have been drawn from the diminishing stocks of closed distilleries, while others are taken from those still in production.
Morgan said: "We know some people buy them as investments. But all are engaging, distinctive single malts made for enjoyment now, and of course in the case of Brora [30-year old] and Port Ellen [31-year old] they will never be made again."
Also among the range are the Speyside expressions Auchroisk (20-year old), Glen Spey (21-year old) and Cragganmore (21-year old); Ise of Skye whiskies Talisker (30-year old), Lagavulin (12-year old) and Caol Ila (12-year old); and Glenkinchie (20 year-old) from the Lowlands.
The range is available in "most markets in Europe" and  "selected global duty free outlets", while all but the Brora and Port Ellen will be available in the US.

Diageo announces Haig Club global launch
06 October, 2014

Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club.
Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will now be available in bars, restaurants and retail stores in the UK.
The whisky will roll out in China, South Korea, Vietnam, Malaysia, Singapore and the US in the next few weeks and be available in duty free shops globally following the exclusive release period in the UK.
Kathy Parker, senior vice president, Haig Club said: "Haig Club is designed to be different. Historically single grain whisky has been in the shadow of single malts and blended scotch, but Haig Club represents a new direction in scotch whisky, which brings single grain scotch to the forefront."
To celebrate the global launch of Haig Club, Beckham and business partner Fuller hosted an exclusive Haig Club weekend in the heart of Scotland on the outskirts of Edinburgh.
"I am incredibly proud to have been part of the creation of Haig Club, " Beckham said.
"I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig

06 November, 2014

Diageo has unveiled this year's Special Release scotch whiskies.
They comprise: Benrinnes 21 year old, Brora 35 year-old, Caol Ila 15 year old (unpeated), Caol Ila 30 year old, Clynelish Select Reserve, Cragganmore 25 year old, Lagavulin 12 year old, Port Ellen 35 year old, Rosebank 21 year old, The Singleton 38 year old and Strathmill 25 year old.
The Benrinnes 21YO (56.9% abv) is £240 for the 2,892 bottles.
The Brora 35YO is 48.6% and costs £1,200 for one of the individually number 2,964 bottles.
Caol Ila 15YO (60.39%) is £75 (limited availability).
Caol Ila 30YO (55.1%): The oldest Caol Ila ever released, 7,638 bottles: £425.
Clynelish Select Reserve (54.9%), 2,964 bottles: £500.
Cragganmore 25YO (51.4%), 3,372 bottles: £299.
Lagavulin 12YO (54.4%), limited availability: £80
Port Ellen 35YO (56.5%), the oldest Port Ellen release: £2,200
Rosebank 21YO (55.3%), 4,530 bottles: £300
The Singleton 38YO (59.8%), 3,756 bottles: £750.
Strathmill 25YO (52.4%), 2,700 bottles: £275.

Diageo to swap Bushmills for control of tequila Don Julio
03 November, 2014

Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills.
The move will result in the early termination of Casa Cuervo's production and distribution agreement for Smirnoff in Mexico. In turn, Diageo has reached an agreement to sell Bushmills to Jose Cuervo overseas.
The transaction is expected to result in a net payment of $408 million to Diageo upon completion, which is expected in early 2015. The company says the transaction is expected to be economic profit break-even in year 3 assuming a WACC rate of 9%.
Ivan Menezes, Diageo chief executive, said: "This transaction delivers two key objectives for us. We have secured our position in the growing super and ultra-premium segments of the tequila category and further strengthened our global footprint by expanding our leading position in Mexico where the growth of spirits has great potential.
"Diageo has realised this opportunity through the breadth and depth of our portfolio. It delivers our strategy: to build our presence in the world's fastest growing markets and lead the industry in the biggest growth opportunities. I am delighted we have reached this agreement," said Menezes.
Smirnoff volume and net sales in Mexico in the year ended 30 June 2014 were 285,000 cases and £9 million respectively. Bushmills volume and net sales were 800,000 cases and £57m in the same period


Diageo GTR launches three 'exceptionally rare' Scotch whiskies
26 October, 2015

Diageo has unveiled three "exceptionally rare" single malt Scotch whiskies for Travel Retail.
Port Ellen 33 Years Old and Gragganmore 43 Years Old will exclusively be available in travel retail outlets. Royal Lochnagar 36 Old will be available - in limited release - outside this channel.
Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East, said: "We are investing in our amazing range of Single Malts to drive growth in the Scotch category in Travel Retail.

"These Single Malts are some of the rarest, most distinctive and most valuable whiskies in the world. The exclusivity of these whiskies cannot be overstated as only a few hundred bottles of each exist."
Royal Lochnagar 36 Years Old carries an RRSP of US$5,550 and Port Ellen 33 Years Old has an RRSP of US$7,020. Cragganmore 43 Years Old is available for an RRSP of US$3,800.
Diageo invests £10m in Stauning Danish whisky

06 December, 2015


Diageo will invest £10m in Danish whisky brand Stauning through its Distill Ventures programme.
The first 'major' growth investment will facilitate the expansion of Stauning's distillery in Denmark.
The company's production process of malting in-house and distilling in small stills will continue, with the number of stills expanding from four to twenty, allowing Stauning to increase its current production capacity from 15,000 litres per year to 750,000 litres per year.
In addition to the capital investment, Diageo and Distill Ventures will support the founders of Stauning as they scale production and plan their growth in export markets.
Stauning Whisky was created in 2015 by nine friends who started making whisky as a hobby.
Alex Munch, co-founder Stauning, said: "We can't wait to build the distillery of our dreams and are excited to be making more of the whisky we love and sharing it with the world."
Frank Lampen, co-founder of Distill Ventures, added: "This deal represents a step change in the scale of investments Distill Ventures is undertaking. When we find outstanding businesses, we can fund major capital projects and investment in stock as we are in this case. Our focus is on helping entrepreneurs to realise their vision and we are delighted to be working with Stauning, as they scale their business and take their great whiskies beyond Denmark."
Distill Ventures evaluates hundreds of businesses each year across the world. The programme began discussing a possible investment in Stauning in summer of 2014.


AINSLIE & HEILBRON DISTILLERS

For a few years Ainslie & Heilbron owned and operated the original Clynelish distillery (also known as Brora). However, to stave off bankruptcy after the Pattison Crash, it sold the distillery to concentrate on whisky blending. A number of mergers soon followed until it joined DCL in 1925.



This company can trace its origins back to 1868 when James Ainslie & Co. was founded as a wine and spirit merchant in Leith, Edinburgh. The company proved to be very successful and, at the height of the whisky boom, purchased the Clynelish distillery in 1896 and completely re-built it within two years.

However, James Ainslie & Co. suffered along with the rest of the Scotch whisky industry after the Pattison crash of 1898, and in 1912 only survived bankruptcy by selling Clynelish to James Risk (the former owner of Bankier distillery in the Scottish Lowlands) and DCL, who took a half share each. The next year the company merged with fellow blenders Walter Baillie & Sons, Robertson Brothers and John Gillon & Co. to form Ainslie, Baillie & Co. of Leith.

This company traded until 1921 when, upon the retirement of Robert Ainslie, son of founder James, the company was liquidated and taken over by Sir James Calder, the chairman of blender Alexander & Macdonald. Calder merged the company with another old blending company, David Heilbron Ltd., and distilling company Colville Greenlees & Co, owner of the Argyll distillery in Campbeltown, to form Ainslie & Heilbron (Distillers) Ltd.

By 1925 Ainslie & Heilbron had become a wholly-owned subsidiary of Calder’s expanded MacDonald, Greenlees & Williams Ltd. of Leith. That same year he sold MacDonald, Greenlees & Williams to DCL, along with his own distillery Dalwhinnie, bringing Ainslie & Heilbron under the control of the distilling giant.

DISTILLERIES & BRANDS

Ainslie's
BLENDED SCOTCH WHISKY
King's Legend
BLENDED SCOTCH WHISKY
Real McTavish
BLENDED SCOTCH WHISKY
ASSOCIATED COMPANIES

Diageo (Current owner)
Arthur Bell & Sons
Bulloch Lade & Company
Distillers Company Limited
Grand Metropolitan
Guinness UDV
James Buchanan & Company
John Haig & Company
John Walker & Sons
Justerini & Brooks
Lothian Distillers Company
Mackie & Co
Macleay Duff Distillers
Peter Dawson
RH Thomson & Company Distillers
W&A Gilbey
White Horse Distillers
William Sanderson & Son


GRAND METROPOLITAN

Grand Metropolitan was a UK-based, international hotel and catering conglomerate that diversified into areas such as home milk and dairy deliveries (Express Dairies), steak restaurants (Berni Inns) and gambling (William Hill and Mecca Bingo Halls). It entered the beer, wine and spirits markets through the 1972 purchase of two UK breweries including Watney Mann, which itself had recently taken over International Distillers and Vintners. In 1997, after more mergers and acquisitions, Grand Metropolitan finally merged with Guinness PLC to create the largest drinks company in the world, Diageo.

Grand Metropolitan can trace its roots back to 1934 when the Mount Royal Metropolitan Association (MRMA) was formed. In 1957 it merged with Maxwell Joseph’s Grand Hotels (Mayfair) Ltd and five years later adopted the name Grand Metropolitan Hotels.

Soon after the company began to diversify, firstly into industrial catering then dairy products through the acquisition of Express Dairies. Other acquisitions included the Berni Inn steak restaurant chain and Mecca Bingo Halls.

Come 1972 the company made its first move into the alcoholic drinks industry with the purchase of Brick Lane brewer Truman, Hanbury and Buxton, and Mortlake’s Watney Mann. Some six months prior Watney Mann had acquired IDV which owned Justerini & Brooks (J&B) and W.A. Gilbey among others. This purchase immediately made Grand Metropolitan (as the company was now known) a major player in the Scotch whisky world.

During the 1980s, the acquisitions of the Liggett Group, J&B’s American distributor, and Heublein Inc, an American wine and spirits producer and distributor, made Grand Metropolitan the world’s third largest wine and spirits producer. In 1988 the company purchased the Pillsbury food company adding household food names such as Burger King, Green Giant and Häagen-Dazs to its portfolio. At the same time it began to sell some of its hotel and catering assets.

The company’s change of focus from hotels and catering to branded foods, wines and spirits meant that by the 1990s the company had saddled itself with large restructuring costs and debt, just at the time the spirits market began to shrink, resulting in the further sale of non-core businesses.

Eventually, in 1997 Grand Metropolitan merged with Guinness PLC to form a company originally announced as GMG Brands. The name was soon changed to Diageo PLC, an imaginary title combining the Latin term for day and the Greek word for world.

Arthur Bell & Sons
BLENDER
Once one of the great independent whisky producers of Scotland.

Arthur Bell and Sons grew steadily through the 19th and 20th centuries, concentrating mainly on its home market. So successful was this strategy that by the late 1970s it was commanding a staggering 35% of the UK blended Scotch whisky market. Much of this success is due to the work in the late 1960s of then chief executive, Raymond Miquel, a hardnosed Scottish businessman who slashed costs and improved productivity, and in the process made Bell’s Scotch whisky a household name.

The young Arthur Bell joined Perth-based wine and spirit merchant Thomas Sandeman in 1840. In 1851 the owner, James Roy, offered Arthur a partnership in the newly named Roy & Bell company. This partnership continued until James Roy’s retirement in 1862. By this time Arthur Bell had appointed what is believed to be the first full-time whisky agent in London, selling two different blends.

A short partnership with his nephew, T. R. Sandeman, ended on a sour note in 1865 after it was discovered that he was acting as a whisky agent in his own right. The bank loan that Arthur took out to pay off his nephew is the only time that the company had to call upon the service of a loan.

In 1889 Arthur invited his eldest son, Arthur Kinmont to join as a partner. Seven years later his second son, Robert Duff Bell, joined the board of what was now known as Arthur Bell & Sons.

During this time Arthur campaigned for industry standard bottle sizes across the UK and expanded the company’s reach into Australia, New Zealand and the Indian sub-continent.

Because of Arthur’s unwillingness to use brand names or advertise, growth at this time was steady but not spectacular. This all changed in 1900 when, on his death, Arthur’s two sons inherited the company. In 1904 the company name first appeared on the label and early brands such as Scotch Fir appeared on the shelves.

Business ran steadily until 1919, when a disastrous fire in the company’s Canal Street bonded warehouse saw the destruction of the buildings and the loss of nearly all the stock. Undeterred, Arthur Bell’s two sons continued forward, incorporating Arthur Bell & Sons as limited company in 1921, and purchasing the No. 1 Excise Bond in Leith, Edinburgh in 1924, which became Bell’s main bottling facility until 1967.

Alhough steady expansion continued, it was not until 1932 that Arthur Bell & Sons became recognised as a ‘serious player’ in the Scotch whisky industry with the purchase, for £56,000, of P. Mackenzie & Co. (Distillers) of Edinburgh and its two distilleries of Dufftown and Blair Athol, the latter of which had long been a constituent of Bell’s whisky blends.

In 1936 the company purchased Inchgower distillery from the town council of Buckie on the Moray Firth. The Town Council seem to have displayed their business ‘smarts’ in this transaction selling the distillery for a rumoured £4,000, having purchased it shortly before for only £1,000.

During the Second World War, and just over 100 years since Arthur Bell joined Sandeman’s business, the family’s links with the company came to an end with the deaths of the Bell brothers. Control passed onto W. G. Farquharson, who remained as managing director until 1968 and chairman until his death in 1973.

Under his leadership the company continued to grow and this period saw substantial investment in the distillery operations – Blair Athol, for instance, was completely remodelled and expanded from two to four stills.

Farquharson’s replacement as MD and then chairman was Raymond Miquel. Under his stewardship the company grew rapidly, slashing costs and improving productivity. This was partly achieved by opening Pittyvaich distillery in 1974 and purchasing the Lowland distillery of Bladnoch in 1983.

By this time Bell’s controlled 35% of the UK market and produced the No. 1 selling blended whisky in Scotland, Bell’s Extra Special.

In 1985, whilst Miquel was in Chicago attempting to purchase an American hotel chain, Irish brewer Guinness launched a hostile takeover bid which eventually, after a hotly contested campaign, succeeded. The following year Guinness moved on Distillers Company Ltd, an acquisition that led to the eventual creation of drinks giant Diageo.

Arthur Bell & Sons continues as a subsidiary company within Diageo’s Scotch whisky portfolio.

DISTILLERIES & BRANDS

Bell's
BLENDED SCOTCH WHISKY
ASSOCIATED COMPANIES

Diageo (Current owner)
Ainslie & Heilbron Distillers
Bulloch Lade & Company
Distillers Company Limited
Grand Metropolitan
Guinness UDV
James Buchanan & Company
John Haig & Company
John Walker & Sons
Justerini & Brooks
Lothian Distillers Company
Mackie & Co
Macleay Duff Distillers
Peter Dawson
RH Thomson & Company Distillers
W&A Gilbey
White Horse Distillers
William Sanderson & Son


AINSLIE & HEILBRON DISTILLERS

For a few years Ainslie & Heilbron owned and operated the original Clynelish distillery (also known as Brora). However, to stave off bankruptcy after the Pattison Crash, it sold the distillery to concentrate on whisky blending. A number of mergers soon followed until it joined DCL in 1925.


This company can trace its origins back to 1868 when James Ainslie & Co. was founded as a wine and spirit merchant in Leith, Edinburgh. The company proved to be very successful and, at the height of the whisky boom, purchased the Clynelish distillery in 1896 and completely re-built it within two years.

However, James Ainslie & Co. suffered along with the rest of the Scotch whisky industry after the Pattison crash of 1898, and in 1912 only survived bankruptcy by selling Clynelish to James Risk (the former owner of Bankier distillery in the Scottish Lowlands) and DCL, who took a half share each. The next year the company merged with fellow blenders Walter Baillie & Sons, Robertson Brothers and John Gillon & Co. to form Ainslie, Baillie & Co. of Leith.

This company traded until 1921 when, upon the retirement of Robert Ainslie, son of founder James, the company was liquidated and taken over by Sir James Calder, the chairman of blender Alexander & Macdonald. Calder merged the company with another old blending company, David Heilbron Ltd., and distilling company Colville Greenlees & Co, owner of the Argyll distillery in Campbeltown, to form Ainslie & Heilbron (Distillers) Ltd.

By 1925 Ainslie & Heilbron had become a wholly-owned subsidiary of Calder’s expanded MacDonald, Greenlees & Williams Ltd. of Leith. That same year he sold MacDonald, Greenlees & Williams to DCL, along with his own distillery Dalwhinnie, bringing Ainslie & Heilbron under the control of the distilling giant.

DISTILLERIES & BRANDS

Ainslie's
BLENDED SCOTCH WHISKY
King's Legend
BLENDED SCOTCH WHISKY
Real McTavish
BLENDED SCOTCH WHISKY
ASSOCIATED COMPANIES

Diageo (Current owner)
Arthur Bell & Sons
Bulloch Lade & Company
Distillers Company Limited
Grand Metropolitan
Guinness UDV
James Buchanan & Company
John Haig & Company
John Walker & Sons
Justerini & Brooks
Lothian Distillers Company
Mackie & Co
Macleay Duff Distillers
Peter Dawson
RH Thomson & Company Distillers
W&A Gilbey
White Horse Distillers
William Sanderson & Son

DISTILLERS COMPANY LIMITED

Founded in 1877 as a trade cartel to set prices for grain whiskies, Distillers Company Ltd. (DCL) grew into a controlling giant in the Scotch whisky industry, continually opening and closing distilleries in an attempt to match whisky supply with demand. While it never held a complete monopoly over the industry, and its name never appeared on a single label, the sheer size of its holdings ensured that it had a major influence on the industry as a whole.

DCL was formed in 1877 as an amalgamation of six Lowland grain whisky distilleries with the aim of allocating production in fixed proportions and setting prices for grain spirits. The founding companies were M. Macfarlane & Co, Glasgow (Port Dundas distillery), which replaced John Crabbie & Co’s Haddington distillery in earlier agreements; John Bald & Co, Alloa (Carsebridge distillery); John Haig & Co, Fife (firstly Seggie and then Cameronbridge distillery); McNab Bros & Co, Menstrie (Glenochil distillery); Robert Mowbray, Cambus (Cambus distillery); and Stewart & Co, Kirkliston (Kirkliston distillery).

The original six distilleries were joined in 1884 by Menzies & Co Ltd. (Caledonian distillery and a rectifying business in Tooley St., London) which had not joined in 1887, but had signed a formal agreement which foresaw eventual amalgamation with DCL. One of the strange things about the origins of DCL was that although the distilleries were now part of the same company, they continued to be operated by their original owners which still regarded their fellow directors as their main opposition.

By 1894 DCL was listed on the Edinburgh and Glasgow stock exchanges and, to meet demand from the John Haig & Co. business for Highland malt whisky, had built Knockdhu distillery near Banff. The Pattison crash of 1898 created an opportunity for DCL to control more of the industry through a programme of acquisitions (at knockdown prices) during the early part of the 1900s. One example was DCL's purchase of the Pattisons' bonded warehouses in Leith. These had cost the Pattison brothers an estimated £60,000 to build; DCL picked them up at auction for only £25,000.

The period before the First World War saw more consolidation in the Scotch whisky industry with DCL (sometimes with the assistance of other partners) picking up distilleries from the liquidators. Such was the scale of its strategy that by 1914 DCL claimed to be the ‘largest whisky distiller in the world’. To try and bring some order to the rapidly expanding company, DCL set up a subsidiary, Scottish Malt Distillers Ltd., to control the five Lowland distilleries that it either owned or had part shares in.

Despite DCL's ferocious acquisition trail, it was clear that the ‘Big Five’ producers – Haig, Buchanan’s, Dewar’s, Walker’s and Mackie’s (White Horse) – were still able to maintain their independence. The tight-knit group began to unravel though in 1919 when DCL purchased John Haig & Co. from the family, and John Walker & Sons and the newly merged Buchanan-Dewar joined DCL in 1925 on a share exchange basis. Two years later, after the death of Sir Peter Mackie, White Horse Distillers also joined the fold, creating a company that would control, but not monopolise, the Scotch whisky industry for the next 50 years.

In the 1970s UK sales were stagnating to the point that DCL, despite its large number of brands, was selling less whisky in its home market than Arthur Bell & Sons with its single line. Although Johnnie Walker was the best-selling Scotch in the world it was being challenged, and in 1985 James Gulliver’s Argyle group, which operated Fine Fare supermarkets and the Glen Scotia distillery, launched a hostile bid for the ‘hopelessly managed DCL’. The offer was rejected, and the group turned to brewer Guinness PLC, which had recently purchased Arthur Bell & Sons Ltd., as a ‘white knight’ and invited it to table a rival bid.

Although it was subsequently proven that Guinness had fraudulently funded its bid by inflating the price of its shares, by April 1986 the Guinness offer had been accepted and DCL was no more. The new company soon began a round of cost cutting exercises and the individual companies which had comprised DCL, soon began to lose their independence. Following a series of mergers and takeovers, Guinness and DCL evolved into today’s drinks giant, Diageo.

ASSOCIATED COMPANIES

Diageo (Current owner)
Ainslie & Heilbron Distillers
Arthur Bell & Sons
Bulloch Lade & Company
Grand Metropolitan
Guinness UDV
James Buchanan & Company
John Haig & Company
John Walker & Sons
Justerini & Brooks
Lothian Distillers Company
Mackie & Co
Macleay Duff Distillers
Peter Dawson
RH Thomson & Company Distillers
W&A Gilbey
White Horse Distillers
William Sanderson & Son

LATEST NEWS
PORT ELLEN AND BRORA TO REOPEN
09 October 2017
Cult single malt distilleries Port Ellen and Brora are to be reopened by owner Diageo in a £35m investment, with production scheduled to start again in 2020.

Port Ellen Brora
Back from the dead: Brora and Port Ellen are set to reopen in 2020
The company said the two distilleries would produce spirit ‘in carefully controlled quantities… replicating where possible the distillation regimes and spirit character of the original distilleries’.

Port Ellen, on Islay, and Brora, on the east coast of Sutherland, were both deemed surplus to requirements and closed down in 1983 during a gloomy period for the Scotch whisky industry.

Since then, they have become arguably the most prized single malt Scotch whiskies in existence, coveted by collectors and connoisseurs, and attracting ever higher prices for their annual Special Release bottlings, and at auction.

Diageo said: ‘The decision is partly a response to… demands from existing enthusiasts, but it also reflects the strong growth in the single malt Scotch market and the opportunity to create new generations of whisky consumers.’

The reinstated Port Ellen distillery will be housed in a new building on the site, with new stills created from detailed records, while Brora will refurbish the closed distillery’s existing buildings and single pair of stills.

The distilleries will be two of the smallest operated by Diageo, producing 800,000 litres of alcohol a year, a similar size to Oban.

Both will produce medium-peated spirit character, and both will have dedicated visitor centres, or ‘Brand Homes’.

Diageo head of whisky outreach Dr Nick Morgan hailed the announcement as ‘a truly exceptional moment in Scotch whisky’, adding: ‘Port Ellen and Brora are names which have a uniquely powerful resonance with whisky lovers around the world, and the opportunity to bring these lost distilleries back to life is as rare and special as the spirit for which the distilleries are famous.

‘Only a very few people will ever be able to try the original Port Ellen and Brora single malts as they become increasingly rare, so we are thrilled that we will now be able to produce new expressions of these whiskies for new generations of people to enjoy.’


H
THE RESURRECTION OF PORT ELLEN AND BRORA
09 October 2017
The shock news that cult distilleries Port Ellen and Brora are being brought back into production has reverberated around the whisky world. Richard Woodard delves more deeply into ‘the whisky announcement of a lifetime’.

Port Ellen distillery
Famous name: It is now 34 years since whisky was last made at Port Ellen
In the mythology that surrounds the legions of ‘ghost’ distilleries, two spectres loom especially large: Port Ellen and Brora. While romantics have long fantasised about their revival, realists were typically dismissive of the idea. It turns out that the romantics were right.

Both cult names – Port Ellen on Islay and Brora on the east coast of Sutherland – will be distilling again by 2020 after their owner, world’s largest Scotch whisky producer Diageo, announced a £35m investment to refurbish and refit the two sites.

‘It’s hard to over-estimate the degree of excitement among those people who have been working on this for a year or more now,’ Diageo head of whisky outreach Dr Nick Morgan says. ‘This is a really special day for us and for whisky drinkers everywhere… It’s the whisky announcement of a lifetime.’

The legend surrounding Port Ellen and Brora has only been magnified by their apparently permanent demise. Both were casualties of the early 1980s whisky loch, when the spirit they made for blends was surplus to requirements.

These were different times, when single malts were in their infancy. Only years later – and thanks in no small measure to the annual Special Release bottlings sold by Diageo – did the two distilleries ascend to their current level of fame and value (this year’s Port Ellen and Brora Special Releases were priced at £2,625 and £1,450 per bottle respectively).

Brora distillery

Dual identity: Brora was known as Clynelish, before a new distillery was built on the same site

So why reopen them now? ‘I think there are a number of converging reasons,’ Dr Morgan says. ‘The first thing is that from a Diageo perspective we have a huge amount of confidence in where Scotch is at the moment, and where we think it’s going to be going over the next 15, 20, 25 years.’

The growth of single malt sales around the world – particularly among connoisseurs and collectors – is a key factor, but the remarkable status enjoyed by these two closed distilleries makes them a case apart.

‘When we started bottling Port Ellen and Brora in the Special Releases 15 or 16 years ago, there were many people in Diageo who thought we wouldn’t be able to sell those bottles for £100,’ recalls Dr Morgan.

‘We thought the time was right really to bring those two back from the dead in order to expand the number of people who can enjoy them… This will allow a lot more whisky enthusiasts to do so.’

To Jon Beach, Port Ellen collector and owner of Fiddler’s Highland Restaurant & Whisky Bar on the shores of Loch Ness, the decision to revive the plants is a ‘no-brainer’. He adds: ‘If it had been a smaller company or a medium-sized company, it would have happened already, I would have thought.’

There’s still plenty of work for Diageo to do. Technically, this announcement is that the company is seeking planning permission to restart whisky production on the two sites, as well as working through the various regulatory approvals needed to run a modern whisky distillery.

In the case of Brora, the existing, derelict buildings will be used, and the two stills (which remain there) will be refurbished and recommissioned; worm tubs will be installed again.

Port Ellen Special Releases

Auction favourite: Port Ellen Special Release bottlings are particularly sought-after

For Port Ellen, the work needed is more drastic: a new building will be constructed in the courtyard between the maltings and the old warehouses, and a pair of new stills and condensers built and installed. Diageo says it has ‘detailed drawings’ and records of the old equipment to help this process.

The two distilleries will be small by industry standards, producing 800,000 litres of alcohol a year (similar to the production levels at Oban, but higher than Diageo’s smallest commercial distillery, Royal Lochnagar).

For Brora, that’s a slight reduction on its historic production level of 1m litres of alcohol a year; for Port Ellen, where there were previously two pairs of stills, it more than halves production.

This decision is shaped partly by strategic thinking, and partly by pragmatism. ‘We want these to be – I suppose you could say – small, bespoke distilleries,’ explains Dr Morgan. ‘It will enable us to make the distilleries the way we want them to be, and we couldn’t really do a 5-10m-litre operation [on those sites] even if we wanted to.’

As for the whisky itself, the task will be to recreate what was made in the late 1970s and early 1980s, but with a modern twist. ‘We’ve got enough production records to know how these places were being run in the 1980s, and people still on the payroll who worked on those distilleries, so we can use that wisdom,’ says Dr Morgan.

Port Ellen distillery

As it was: The modern Port Ellen distillery will be housed in a newly-constructed building

‘Our intention is to try and replicate as far as we can the medium-peated style of whiskies that these distilleries produced. But we know a lot more about distilling now than we did in the 1980s, and we’re also cleverer in terms of things like sustainability.’

Maturation is another matter altogether. Historically, Port Ellen and Brora were filled into cask for use in blends, but the ‘new’ distilleries will be almost entirely ring-fenced for single malt (although Dr Morgan hypothesises that mature stock might find its way into high-end Johnnie Walker blends in the future).

‘We haven’t sat down and talked about maturation,’ he says. ‘That does raise some interesting questions, given the cask regimes – or lack of cask regimes – at that time. I’m sure there will be some very interesting conversations about that.’

In the 1970s and 1980s, Port Ellen was often filled (at high strength) into tired, almost inert casks. ‘If they do that again, they’re not going to have any of the “new” Port Ellen or Brora for another 25-30 years,’ points out Beach.

So when can we expect to see the first whiskies from the revived sites? ‘We will probably release them as 12-year-olds, but that’s not to say we wouldn’t put out a very small release of something before then,’ says Dr Morgan – meaning that it could be 2032 before any ‘new’ Brora or Port Ellen hits the market.

The impact on that market – in particular, the buoyant secondary market for these ‘collectible’ single malts – was another serious consideration for Diageo in deciding whether or not to resurrect the distilleries.

Indeed, there have already been some gloomy predictions of falling prices for ‘old’ Brora and Port Ellen as a result of the announcement, but Dr Morgan isn’t convinced by the pessimism.

Brora 1972

Collector’s item: This 1972 Brora sold for HK$147,000 at auction in Hong Kong in May

‘You don’t throw the baby out with the bathwater,’ he says. ‘Our feeling is that the reputation, the value of the existing, diminishing stocks from the two old distilleries will actually only increase.’

What does Beach think? ‘I don’t know,’ he says. ‘I think these whiskies are so good they’ll always be wanted, you know – especially some of the old Broras and Port Ellens from the early ’70s. Anyway, it’s a long way away still. Time will tell.’

Whatever the future holds, we shouldn’t necessarily expect a line of more ‘ghost’ distilleries queuing up to be revivified any time soon. As well as their lofty status, Port Ellen and Brora have the continued existence of their sites to thank for their new lease of life; many other ‘lost’ distilleries are exactly that – their buildings bulldozed, their land reclaimed for alternative uses.

Things change in whisky. It’s worth remembering that, assuming spirit is running from the stills on schedule, this will be the second time in a century that Port Ellen has been out of production for 37 years (it was also silent between 1930 and 1967).

The last time that production restarted at the site, it was only 16 years before the stills fell silent again. Happily, the prospects now are altogether brighter, thanks to a booming single malt market – and the fact that the reputation of these two distilleries has expanded beyond all recognition over the past 34 years.

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