Distillers Company Limited, afgekort D.C.L. is de voorloper van Diageo.
1877 Distillers Company Limited (D.C.L.) wordt opgericht door zes graan distilleerderijen:
Port Dundas:D. McFarlane & Co
Carsebridge:John Bald & Co
Cameron Bridge:John Haig & Co
Glenochil:McNab Bros & Co
Cambus: Robert Moubray
Kirkliston:Stewart & Co
1886 D.C.L. wordt naar de effectenbeurs gebracht
1912 D.C.L. neemt Ainslie & Heilbron Ltd :over
1917 D.C.L. neemt J. & G. Stewart over
1919 D.C.L. neemt John Haig & Co over
D.C.L. neemt Andrew Usher & Co Ltd over
1920 D.C.L. neemt Bulloch & Lade over
1921 D.C.L. neemt James Calder & Co over
1922 DC.L. neemt samen met Walker en Buchanan Robertson & Baxter over
1924 D.C.L. neemt Peter Dawson over
D.C.L. neemt John Haig over
1925 The Big Amalgation:
D.C.L. gaat samen met Buchanan-Dewar en Walker
1925 D.C.L. neemt W.P. Lowrie & Co over
1925 D.C.L. neemt Scottish Malt Distillers over, gesticht door Clydesdale, Glenkinchie, Rosebank, St. Magdalene en Grange.
1925 D.C.L. neemt Macdonald, Greenlees & Williams over
1927 D.C.L. neemt White Horse Distillers over
1929 D.C.L. neemt Benmore Distilleries Ltd over, eigenaars van Benmore, Dallas Dhu Lochhead en Lochindaal
1937 D.C.L. neemt Sanderson & Booth over
1944 D.C.L. neemt A. & A. Crawford over
1953 D.C.L. neemt Train & Mclntyre over
1963 D.C.L. neemt John Crabbie & Co, Ltd over
1982 D.C.L. brengt de serie 'The Ascot Malt Cellar' uit: Rosebank 8 years old, Linkwood12 years old, Talisker 8 years old, Lagavulin 12 years old, en twee vatted malts
Strathconnan en Glenleven, dit was de voorloper van de 'Six Classic Malts'
1986 D.C.L. verkoopt A. & A. Crawford aan Whyte & Mackay
1986 Argyll biedt £ 2,5 biljoen voor D.C.L.
1987 D.C.L. wordt tegen zijn zin overgenomen door Guinness
1756 Arthur Guinness & Son & Co wordt gesticht
1985 Guinness Group neemt tegen hun zin Arthur Bell & Sons Ltd over voor £ 356 miljoen
1988 Arthur Bell & Sons en de Distillers Company Limited (D.C.L.) worden samengevoegd en de nieuwe naam wordt United Distillers Ltd
1988 United Distillers Ltd brengt de 'Six Classic Malts' uit: Glenkichie 10 years old,Dalwhinnie 15 years old, Cragganmore 12 years old, Oban 14 years old, Talisker 10 years old en Lagavulin 16
years old .'Mike Collings and Roy MacMillan were given the task to increase the presence in the single malt segment and they came with the idea of The Classic Malts of Scotland, Mike
Collings also developed the Rare Malts concept as marketing director of United Distillers.
1990 Guinness en L V M H nemen over en weer voor 12 % aandelen in elkaar
1993 United Distillers verkoopt Benromach aan Gordon & Macphail, Elgin
1997 Guinness en Grand Metropolitan fuseren, de nieuwe naam wordt Diageo, en United Distillers en International Distillers and Vintners (I.D.V.) worden samengevoegd en gaan verder
als United Distillers & Vintners (U.D.V.)
1998 Diageo verkoopt Dewars en Bombay aan Bacardi voor £ 1.150 miljoen
2001 Pernod Ricard en Diageo kopen Seagram Spirits & Wine van Vivendi Universal voor £ 5.710 miljoen . De Chivas groep komt bij Pernod Ricard
2004 Moet Hennessy, het eigendom van Diageo en L V M H koopt Glenmorangie plc voor £ 300 miljoen
2005 Pernod Ricard verkoopt Bushmills aan Diageo
Diageo brengt THE NEW COLLECTION uit
Glenkinchie, 10; years old 43 %
Clynelish, 14 years old 46 %
Caol Ila, 12 years old 43 %
Talisker, 10 years old 45,8 %
Glen Elgin, 12 years old 43 %
Glen Ord, 12 years old 43 %
Onderstaande distilleerderijen zijn of waren in het bezit van Distillers Company Limited, (D.C.L.) Scottish Malt Distillers Limitd, (S.M.D.), Guinness, Diageo, United Distillers &
1 = Distilleerderij
2 = gesticht in
3 = overgenomen door D.C.L, S.M.D, Guinness, Diageo, U.D.V.
4 / 5 = in de mottenballen sinds; verkocht aan
1 2 3 4 / 5
Aberfeldy 1896 1925 1998 Bacardi Martini neemt John Dewar & Sons over voor £ 1.150 miljoen, inclusief vijf distilleerderijen .
Ardbeg 1794 1973 D.C.L neemt, samen met Hiram Walker Ardbeg over voor £300.000 .
Auchroisk 1972 1997 Grand Metropilitan en Diageo fuseren
Aultmore 1896 1925 Dewar & Sons wordt onderdeel van D.C.L.
Balmenach 1824 1925 1993 1997 Inver House Distillers
Banff 1824 1932 S.M.D onderdeel van D.C.L. koopt Banff
. 1993 1985 wordt gesloopt
Benrinnes 1826 1925 John Dewar & Sons wordt onderdeel van D.C.L.
Benromach 1898 1953 1983 1993 Gordon & Macphail, Elgin
Bladnoch 1817 1985 Guinness Group neemt Arthur Bell & Sons over
. 1993 1994 Raymond Armstrong
Blair Athol 1798 1985 Guinness Group neemt Arthur Bell & Sons over
Brora 1819 de naam is dan Clynelish
. 1912 D.C.L. neemt samen met John Risk Ainslie & Heilbron over
. 1925 D.C.L.koopt James Risk uit
. 1967 een nieuwe distelleerderij wordt gebouwd, naast de oude, beiden produceren onder de naam Clynelish
. 1968 de 'oude' Clynelish gaat in de mottenballen
. 1969 de ‚oude' Clynelish wordt weer opgestart, nu als Clynelish No. 2 en ook Clynelish B
. 1972 Clynelish B gebruikt vanaf heden zwaar geturfrookte mout , v
. 1975 vanaf heden wordt Clynelish B, Brora genoemd
. 1983 Brora wordt gesloten
Caol Ila 1846 1920 Bulloch Lade & Co gaat in liquidatie, D.C.L. Robertson & John Dewar & Sons worden de nieuwe eigenaars
. 1927 D.L.C. wordt de alleen eigenaar
Cardhu 1824 1925 John Walker & Sons gaat deel uitmaken van D.C.L
Clynelish 1967 zie ook Brora
Coleburn 1897 1916 een consortium bestaande uit D.C.L. John Risk en John Walker, wordt eigenaar van Coleburn .
. 1985 2004 het gebouwencomplex wordt verkocht aan de gebroeders Dale . en Mark Winchester, die er een activiteiten centrum van willen maken met een hotel
Convalmore 1893 1925 D.C.L neem t James Buchanan & Co over
. 1985 1990 William Grant & Sons nemen Convalmore over, om te gebruiken als lagerpakhuis voor hun Glenfiddich en Balvenie malt . .
Cragganmore 1869 1927 White Horse Distillers wordt overgenomen door D.C.L. en D.C.L komt zo in het bezit van 50 % in Cragganmore .
. 1965 D.C.L.word t de alleen eigenaar
Craigellachie 1891 1927 White Horse Distillers wordt overgenomen door D.C.L.
. 1998 U.D.V. verkoopt Craigellachie, Aberfeldy, Royal Brackla, Aultmore en John Dewar & Sons aan Bacardi Martini .
Dailuaine 1852 1925
Dallas Dhu 1898 1929 D.C.L. neemt Benmore Distilleries Ltd over
. 1983 1986 Historic Scotland wordt nieuwe eigenaar, en maakt er een toeritische attractie van .
Dalwhinnie 1897 1926 MacDonald & Greenlees & Williams Ltd, wordt overgenomen door D.C.L
Dufftown 1895 1985 Guinness neemt Arthur Bell & Sons over
Glen Albyn 1844 1972 D.C.L. Neemt Mackinlay & Birnie Ltd over
. 1983 1986 gesloopt
Glendullan 1896 1926 D.C.L. neemt MacDonald Greenlees & Williams Ltd over
. 1972 een nieuwe distilleerderij wordt gebouwd naast de oude, beiden zijn in bedrijf .
. 1985 oudste distilleerderij gaat in de mottenballen
Glen Elgin 1898 1930 S.M.D.neemt Glen Elgin over
Glenesk 1897 1954 D.C.L.neemt Glenesk over, om te gebruiken als lager-pakhuizen. . .
De mouterij blijft in gebruik.
. 1959 de grain distilleerderij wordt weer opgestart
. 1964 de malt distilleerderij weer opgestart
Glen Garioch 1797 1937 D.C.L.neemt Booth Distilleries Ltd over, gin producent, die in 1908 W. Sanderson, van V A T 69 had overgenomen
. 1968 1970 Stanley P. Morrison Ltd (van Bowmore)
Glenkinchie 1825 1925 D.C.L. neemt S.M.D. over (toen Glenkinchie,Rosebank, Clydesdale, . St. Magdalene en Grange)
Glenlochy 1898 1953 D.C.L.neemt Train & Mclntyre over
. 1983 1992 West Coast Inns Ltd, er wordt een hotel gebouwd, de kiln en pagoda moeten blijven staan: historisch erfgoed
Glenlossie 1876 1919
. 1971 er wordt een nieuwe distilleerderij naast gebouwd, Mannochmore . beide distillederijen zijn in bedrijf
Glen Mhor 1892 1972 D.C.L. neemt Mackinlay & Birnie Ltd over
. 1983 1986 gesloopt
Glen Ord 1838 1925 John Dewar & Sons wordt deel van D.C.L.
Glen Spey 1878 1997 Diageo en Grand Metrpolitan fuseren
Glentauchers 1897 1925 Buchanan - Dewar gaan deel uitmaken van D.C.L.
. 1985 1989 U.D.V. verkoopt Glentauchers aan Caledonian Malt Whisky Distillers, onderdeel van Allied Distillers .
Glenury Royal 1825 1953 D.C.L.neemt Associated Scottish Malt Distillers over
. 1985 1992 het gebouwencomplex wordt verkocht aan een onroerendgoed maatschappij .
Imperial 1897 1916 D.C.L. koopt samen met Dewar, Walker en J.P. Lowrie Dailuaine - Talisker Distilleries Ltd
. 1925 de distilleerderij sluit, de mouterij blijft in bedrijf
. 1955 de distilleerderij wordt weer opgestart
. 1985 1989 Allied Distillers
. 1988 in de mottenballen
. 1991 de distilleerderij wordt weer opgestart
Inchgower 1871 1985 Guinnees s neemt Arthur Bell & Sons over
Knockando 1898 1997 Guinness en Grand Metropiltan fuseren en vormen Diageo
Knockdhu 1893 1983 1988 Inver House
. 1989 de distilleerderij wordt weer opgestart
Lagavulin 1816 1908 Malt Mill gebouwd binnen Lagavulin complex
. 1927 White Horse Distillers gaat deel uitmaken van D.C.L.
. 1960 Malt Mill sluit en is nu het bezoekerscentrum van Lagavulin
Linkwood 1821 1932
. 1971 een nieuwe distilleerderij wordt naast de oude gebouwd: Linkwood B, beiden zijn in bedrijf .
Millburn 1805 1937 Sanderson & Booth (van respectievelijk V A T 69 en de gin producent) worden overgenomen door D.C.L. .
. 1985 1988 wordt restaurant: The Auld Distillery
Mortlach 1823 1925 D.C.L.. neemt John Walker & Sons over
North Port 1820 1922 D.C.L.. neemt W.H. Holt Ltd over
. 1983 1993 gesloopt
Oban 1793 1925 D.C.L. neemt Buchanan Dewar over
Pittyvaich 1974 1985 Guinness neemt Arthur Bell & Sons over
. 1983 2002 gesloopt
Port Ellen 1825 1925 Buchanan - Dewar gaan deel uitmaken van D.C.L.
. 1983 1987 gesloten, mouterij blijft in bedrijf t.b.v. de overige distilleerderijen op Islay .
Pulteney 1826 1925 Buchanan - Dewar gaan deel uitmaken van D.C.L.
. 1951Robert Cumming, die ook Balblair koopt
Rosebank 1798 1919 D.C.L. neemt S.M.D. over (toen Glenkichie, Clydedale, Rosebank, St. Magdalene en Grange)
. 1993 2002 British Waterways, die er een restaurant, kantoren en flats willen gaan bouwen .
. 1812 1943 S.M.D. neemt John Bisset & Company Ltd 1985
. 1991 de distilleerderij wordt weer opgestart
. 1998 Bacardi Martini neemt John Dewar & Sons,
. over van Diageo, en daarmee ook de distilleerderijen, Brackla, Aberfeldy, Aultmore, Craigellachie .
1823 1925 John Dewar & Sons gaat deel uitmaken van D.C.L.
1795 1912 D.C.L.. neemt A. & J Dawson over
. 1914 St. Magdalene is één van de vijf stichters van S.M.D. ; samen met Rosebank, Grange, Clydesdale en Glenkichie .
1995 en 2002 verbouwd tot luxe flats
Speyburn 1897 1916 D.C.L neemt John Hopkins & Co over
. 1991 Inver House Distillers
Strathmill1891 1997 Grand Metropolitan fuseren en vormen Diageo
Talisker 1830 1916 D.C.L, John Walker, John Dewar en W.P. Lowrie nemen Dailuaine - Talisker Distilleries over, waarbij ook distilleerderij Imperial .
Teaninich1817 1970 D.C.L. koopt Teaninich van de erven van Robert Innes Cameron een nieuwe distilleerderij wordt gebouwd naast de oude: A Side
. 1984 oude distilleerderij (B Side) gaat in de mottenballen
. 1985 A Side gaat in de mottenbaleen.
Tobermory1798 1916 D.C.L.. neemt John Hopkins & Company over
DISTILLERS COMPANY LIMITED (D.C.L) (1877 - 1986) also see Diageo
Lijst van dochterondernemingen per 22 Juli 1980
1. Ainslie & Heilbron (Distillers) Ltd, Glasgow
2. Baird - Taylor Ltd, Glasgow
3. John Begg Ltd, Glasgow
4. Benmore Distillers ltd, Glasgow
5. J.A. Bertram & Co, Ltd, Edinburgh
6. John Bisset & Co, Ltd, Edinburgh
7. James Buchanan & Co, Ltd, Edinburgh
8. Bulloch Lade & Co, Ltd, Glasgow
9. Geo. Cowie & Son, Dufftown
10. John Crabbie & Co, Ltd, Edinburgh
11. Craighall Bonding Co, Ltd, Glasgow
12. A. & A. Crawford & Co, Ltd, Glasgow
13. Daniel Crawford & Co. Ltd, Glasgow
14. The Distillers Agency Ltd, South Queens - ferry
15. Peter Dawson Ltd, Glasgow
16. John Dewar & Sons Ltd, Perth
17. A. Ferguson & Co, Ltd, Edinburgh
18. Donald Fisher Ltd, Edinburgh
19. John Gillon & Co, Ltd, Glasgow
20. Wm. Greer & Co, Ltd, Glasgow
21. John Haig & Co, Ltd, Fife
22. J.W. Hardie Ltd, Edinburgh
23. J.R. Harvey & Co, Ltd, Glasgow
24. John Hopkins & Co, Ltd, Glasgow
25. Low Robertson & Co, Ltd, Edinburgh
26. W.P. Lowrie & Co, Ltd Glasgow
27. Macdonald Greenlees Ltd, Edinburgh
28. Macleay Duff (Distillers) Ltd, Glasgow
29. D. & J. McCallum Ltd, Edinburgh
30. John McEwan & Co, Ltd, Edinburgh
31. Mitchell Bross, Ltd, Glasgow
32. Jas. Munro & Son Ltd, Edinburgh
33. John Robertson & Son Ltd, Edinburgh
34. Wm. Sanderson & Son Ltd, Edinburgh
35. Slater, Rodger & Co, Ltd, Glasgow
36. J. & G. Stewart Ltd, Edinburgh
37. R.H. Thomson & Co, (Distillers) Ltd, Edinburgh
38. John Walker & Sons Ltd, London
39. James Watson & Co, Ltd, Dundee\
40. White Horse Distillers Ltd, Glasgow
41. Wright & Greig Ltd, Glasgow
42. J.R. Harvey & Co, Ltd, Glasgow
43. John Hopkins & Co, Ltd, Glasgow
44. Low Robertson & Co, Ltd, Edinburgh
45. W.P. Lowrie & Co, Ltd Glasgow
46. Macdonald Greenlees Ltd, Edinburgh
47. Macleay Duff (Distillers) Ltd, Glasgow
48. D. & J. McCallum Ltd, Edinburgh
49. John McEwan & Co, Ltd, Edinburgh
50. Mitchell Bross, Ltd, Glasgow
51. Jas. Munro & Son Ltd, Edinburgh
52. John Robertson & Son Ltd, Edinburgh
53. Wm. Sanderson & Son Ltd, Edinburgh
54. Slater, Rodger & Co, Ltd, Glasgow
55. J. & G. Stewart Ltd, Edinburgh
56. R.H. Thomson & Co, (Distillers) Ltd, Edinburgh
57. John Walker & Sons Ltd, London
58. James Watson & Co, Ltd, Dundee\
59. White Horse Distillers Ltd, Glasgow
60. Wright & Greig Ltd, Glasgow
Diageo / L M V H
Diageo leek altijd een buitengewoon saai bedrijf met weinig vreemd vermogen. Maar hetzelfde conservatisme zou 's werelds grootste drankenproducent nu wel eens kunnen
helpen om de 10 miljard Euro of meer te vinden die nodig zijn om de drankendivisie van L M V H over te nemen. Althans als de Franse luxegoederenproducent die ook wil verkopen.
Voor Diageo is het zeker zinvol de 66 % van Moet Hennessy te kopen die nog niet in zijn bezit is. Dat wat Diageo - topman Paul Walsh een "luxepremie" noemt, kan een krachtige
verdediging van de winstmarge opleveren tegen de toenemende "normalisering"van de bedrijfstak.
De cognacs en champagnes van Moet Hennessy hebben immers een zeer luxueuze uitstraling.
Diageo kan bogen op een betrekkelijk sterke balans; de netto schuld komt overeen met 2,5 maal de winst vóór belastingen. Nu de kapitaalmarkten weer wat meer opengaan, kan Diageo
De financiering van een deal waarschijnlijk wel rond krijgen, voor gelijke delen in schulden en aandelen . het vooruitzicht op synergievoordelen stelt Diageo in staat een aantrekkelijk bod
uit te brengen - misschien wel 12,5 maal de winst, na aftrek van de marketing kosten, hetgeen Bacardi in 2004 ook voor Grey Goose heeft betaald - zonder concessies te hoeven doen aan de winst.
Bovendien heeft Diageo alle redenen om een transactie erdoor te drukken. De handen van het concern zijn gebonden door een ingewikkelde aandeelhoudersovereenkomst rondom Moet
Hennessy.Het mag geen andere cognacproducenten overnemen, en kan niet onder de huidige regeling uit zonder een hoge boete te moeten betalen.
Maar Diageo heeft wel een partner nodig. En ook al gonst de markt van de geruchten, er is voor L M V H geen voor de hand liggende reden om mee te doen. Hoewel de drankenomzet
van het concern door het opmaken van de voorraden in het eerste kwartaal met maar liefst 22 procent is gedaald, maakt de devisie over het algemeen een zeer solide indruk, zeker in verge-
lijking met de veel temperamentvollere modemerken van L M V H en L V M H heeft het geld beslist niet nodig. De schuldenlast bedroeg eind 2008 slechts 28 procent van het aandelenkapitaal.
Diageo / L M V H
Het concern mag dan wellicht overnameplannen hebben, de aanlokkelijkste kandidaten bijvoorbeeld Hermes of Patek Phillipe - lijken buiten bereik te liggen, omdat ze zijn opgesloten in complexe
structuren van familieaandeelhouders
Diageo kan en wil Moet Hennessy misschien wel overnemen van L M V H, maar als Bernard Arnault, de grootste aandeelhouder van dat concern, niet van gedachten verandert,
zal die wens voorlopig onvervuld blijven
Bryan Donaghey, directeur Schotland maakt bekent dat Port Dundas, Dundashill Cooperage en Kilmarnoc Packaging worden gesloten, dit gaat ten koste van veel banen
De emballage fabriek te Fife wordt uitgebreid en komen er 400 nieuwe arbeidsplaatsen bij, te Clackmannanshire wordt een nieuwe kuiperij gesticht
In Cameronbridge Distillery te Fife wordt doorlopend geïnvesteerd: de afgelopen twee jaar was dir 40.000.000 Pounds, en voor de komende tijd is 65.000.000 Pounds geplant
In de zomer van 2011 wordt voor 9.000.000 Pounds een nieuwe kuiperij gebouwd te Cambus bij Alloa
De kuiperij van Carsebridge wordt gesloten
Diageo vermindert de emballage fabrieken van drie naar twee
De investeringen worden geconcentreerd op twee lokaties: Glasgow en Fife
Er gaat 86.000.000 naar de Leven Packaging Plant te Fife
In de Shieldhall Packaging Plant te Glasgow was al 15.000.000 Pounds geïnvesteerd, hierbij
komen nog 3.000.000 Pound
Onderstaande 28 distilleerderijen zijn nu het eigendom van Diageo:
Capaciteit in liters pure alcohol:
Blair Athol: 1940.000
Dufftown : 4120.000
Glen Elgin: 1830.000
Glen Ord: 5000.000
January Diageo and United Spirits (owner of Whyte & Mackay) confirmed that they were involved in a possible collaboration The outcome could be that United Spirits sells a 15 % stake to Diageo
April It is said that Diageo was interested in the Spirits division of L V M H Diageo had already a 34 % stake in Moet Hennessy, L V M H wants 10.6 billion Pound,
July China Investment Corp acquired 1.1 % of Diageo valued $365 million
SPECIAL RELEASES October 2009:
Benrinnes 1985 - 2009 23 years old 58.5 % 6000 flessen
Brora 30 years old 53.2 % 2958 flessen
Mannochmore 1990 - 2009 18 years old 54.9 % 2604 flessen
Pittyvaich 1989 - 2009 20 years old 57.5 % 6000 flessen
Port Ellen 1979 - 2009 30 years old 57.5 % 5916 flessen
Talisker 25 years old 54.8 % 5862 flessen
Talisker 30 years old 53.1 % 3000 flessen
Caol Ila 1998 - 2009 1o years old 65.8 % 6000 flessen
The Manager's Choice Single Cask Selection
Op 17 februari jl. heeft de Blair Athol distilleerderij in de Schotse Hooglanden geschiedenis geschreven met een nieuwe speciale botteling.
Op die dag in februari zijn een selecte groep distilleerderijmanagers en zintuiglijke whiskyexperts bij elkaar gekomen om handgeselecteerde single malt vaten uit 27 distilleerderijen te beoordelen.
Ze hadden één resultaat in gedachten; welke vaten hiervan zijn exceptioneel ? Deze unieke vaten werden vervolgens zorgvulding gebotteld op basis van hun natuurlijke cask strenght als:
The Manager's Choice Single Cask Selection
Er komen vier releases:
1e Release in September 2009:
1997 Cardhu, gerijpt in een Bourbon Barrel 57.3 % 252 flessen gebotteld
1998 Glen Elgin, gerijpt in een Sherry Butt 61.1 % 534 flessen gebotteld
1996 Linkwood gerijpt in een Bourbon Barrel 58.3 % 480 flessen gebotteld
1997 Mortlach gerijpt in een Sherry Butt 57.3 % 240 flessen gebotteld
2000 Oban gerijpt in een Sherry Butt 58.7 % 534 flessen gebotteld
1996 Teaninich gerijpt in een Bourbon Barrel 55.3 % 246 flessen gebotteld
De 2e Release volgt in Januari 2010 met:
Blair Athol, Cragganmore, Dalwhinnie, Glen Spey, Strathmill en Talisker
In Maart 2010 volgt de 3e Release: Caol Ila, Dailuaine, Glen Ord, Glenkinchie, Inchgower,Mannochmore en Royal Lochnagar
De 4e Release komt uit in Juni 2010: Auchroisk, Benrinnes, Clynelish, Glendullan, Glenlossie, Knockando en Lagavulin
Totaal gaat het om 27 verschillende Single Malt Whiskies, tot nu toe zijn er dus 26 bekend nummer 27 zou kunnen zijn Dufftown en wellicht Roseisle ? !
Roseisle Distillery will be officially opened on 11 October by chief executive Paul Wash. The site near Elgin is capable of producing up to 12,6 million litres of Speyside single malt whisky each
year and is designed to quench the thirst of the growing number of Scotch drinkers in Africa, Asia
28 June 2011
Diageo has plans for a 10 million pounds to redevelop his Dailuaine distillery to help increase the whisky production.
The plans would see an upgrade of the existing bio - plant at Dailuaine distillery which deals with whisky by - products from a number of distilleries from the group opening the potential for future production capacity increases in Speyside.
It is also possible that the investments could rise to about 20 million pounds to increase capacity at other distilleries by more than 10 million litres per annum.
17 August 2011
10.000 litres of nitric acid spiled from a container, some of the acid mixed with water releasing dangerous gases into an outer safety tank.
Cameronbridge grain whisky is used in Diageo's brands Johnnie Walker, J & B,Haig and White Horse blends.
Also the neutral grain spirit for Archers, Pimm's Smirnoff and the gin's Gordon and Tanqueray
8 September 2012
Diageo plc, United Breweries (Holdings)and United Spirits Limited have announced that Diageo acquires a 27.4 % stake in U S L = United Spirits Ltd from the Indian owner Vijay Mallya, which is 660.000.000 pound and would gives Diageo a 53.4 % and also controllingstake in the holding if public shareholders accept the offer. Vijay Mallya also owns the lossmaking Indian airline Kingfisher
Diageo will pay 25.000.000 for its share of the Joint Venture. Vijay Mallya will retain as a chairman.Vijay Mallya is also owner of Whyte & Mackay Distillers in Scotland .
Diageo and Vijay Mallya have also agreed to form a 50 / 50 Joint Venture who will own United National Breweries beer business in South Africa.
20 August 2012
Diageo prepares a bid for Jose Cuervo, the oldest and best selling Tequilla in the world.
Diageo already distributes Cuervo worldwide
Diageo also invested a 14.000.000 pound in the Vietnamese Hanoi Liqueur Joint Stock Company and has bought Ypioca, Brazil's leading Brand for a 300.000.000 pound.
And Diageo will also invest 5.000.000.000 pound in Scotch Whisky production over the next 5 years.
Diageo has named Teaninich near Alness as the location for its plans to build a new 50 million pound new malt whisky distillery and will be adjacent the existing Teaninich distillery
but will have its own name and indentity and will have the capacity to produce 13 million
litres of spirit p[er annum from its 16 stills.
Diageo also invest 12 million pound in expanding the Teaninich distillery to almost doubless capacity.
The site will also feature a bio - energy plant.
The work will begin in 2014.
Diageo also will invest in Mortlach distillery in building a new still house and an other investment will be at Glendullan distillery to process co products in an anaerobic digestion process,
producing bio - gas which will be used to power the Glendullan distillery.
There are also expansion and upgrade developments for more then 40 million pound in Linkwood, Mannochmore, Glendullan, Dailuaine, Benrinnes, Inchgower, Cragganmore,
Glen Elgin, Glen Ord and in a new bio - energie plants in Glenlossie and Dailuaine.
Also new warehouse are build at Cluny near Kirkcaldy.
And at Talisker a new visitor centre is build for a 1 million pound.
8 June 2013
U.S. Diageo has purchased Cabin Fever Maple Flavoured Whisky from the Robillard Family to capitalise on two grow trends in the U.S. flavoured whiskey and craft distilling products.
The Brand will be the newest addition to Diageo's Catalyst Division which focuses on what Diageo calls "High Potential Brands".
6 May 2013
Ivan Menezes will succeed Paul Walsh as new leader of Diageo on 1 July 2013.
Paul Walsh will step down from the Board on September 2013 and retire from Diageo on 30 June 2014.
Ivan Menezes is member of the board and joined Diageo in 1997.
THE MANAGER'S CHOICE / SINGLE CASK SELECTION
Diageo completes £150m warehouse complex
08 November, 2013
Diageo has completed the construction of a new £150m warehouse complex in Fife, as part of last year's pledge to invest £1bn in its Scotch operations over a five-year period.
The 545 acre Cluny Bond development at Begg Farm near Kirkcaldy, includes 46 warehousing units - each of which will store up to 60,000 casks - and will house the additional spirit needed to meet demand for its major brands such as the 18.9m 9-litre case Johnnie Walker.
In addition to the two completed warehouses, Diageo reported a further five will be operational in Spring 2014 with others being completed throughout 2014.
The world's largest drinks group also recently invested at its Blackgrange facility in Clackmannanshie taking overall investment in warehousing to £180m.
The new Fife complex will create 25 direct Diageo jobs on site, as well as a potential further 15-20 indirect jobs in the area.
Harry Fox, Diageo's operations director for warehouse and blending, said: "Over the next few months we will be transporting thousands of casks of Scotch whisky for storage here, where they will be locked away and left to mature before making their way to the 180 countries around the world where the demand for Diageo's brands is growing on a daily basis.
"Diageo has more than 1,200 people working for the company in Fife and the new team at Cluny Bond share their commitment to continue to ensure the area plays a key role in the Scotch whisky success story."
DIAGEO, Scotland's biggest whisky distiller, has offered to sell most of rival Whyte & Mackay, the Office of Fair Trading (OFT) said today.
The FTSE 100 group gained control of Glasgow-based Whyte & Mackay after buying Indian conglomerate United Spirits.
Diageo has offered to sell Whyte & Mackay's blended whisky business and retain two malt distilleries.
Diageo's Bell's brand and Whyte & Mackay's eponymous blend are major competitors and the OFT said retailers had expressed concern that the tie-up would lessen competition.
Chris Walters, the OFT's chief economist and decision maker in the case, said: "These companies are two of the leading suppliers of blended bottled whisky in the UK, especially to supermarkets and other large retailers.
"Our investigation considered a wide range of evidence and we concluded that the likely loss of competition could give rise to higher prices for retailers, and ultimately consumers.
"We are now considering Diageo's offer to sell the bulk of the Whyte & Mackay business with the exception of two malt distilleries, to address our concerns."
Diageo to release The Beast
02 December, 2013
Diageo has told the trade it will re-release Mortlach single malt scotch next year, a dram dubbed "The Beast of Dufftown".
In recent years the Speyside distillery's heavy, dark whisky was reserved for blending and has only been made available in very limited numbers as a single malt, but the Dufftown site will now see capacity doubled from 3.8m to 7.6m litres in a project costing £18m.
From mid-2014 the distillery will be renewed and expanded, while the re-branded single-malt will be made available in global markets.
Mortlach single malt will be aimed at global travel retail and the luxury and connoisseur segments and will be released in four expressions: Rare Old, Special Strength, 18 YO and 25 YO.
Diageo will continue to use the distillery's output for its blended whiskies.
Details of distribution and price will be disclosed in February 2014.
Rare Old (43% abv) will have an "affordable luxury price", Nick Morgan, head of whiskies outreach at Diageo, told Drinks International, and has been aged in a combination of refilled and first fill American and European oak.
Special Strength (49% abv) is a higher proof version of Rare Old, the 18YO (43.4% abv) has been aged in first fill and refill European and American oak, while the 25YO (43.4% abv) was matured in American refill casks but has the character of European oak, said Morgan.
According to Diageo, Mortlach is produced by an "astonishingly complicated and unique distillation process", which has been explained as '2.81 distilled', as most but not all of the whisky is distilled three times.
Dave Broom, said of Mortlach single malt in his The World Atlas of Whisky (2010): "At its best in European oak - it has the muscle to cope - Mortlach has become a cult single malt, but is unlikely ever to be a front-line player because its individuality is too highly prized by blenders.
"This throwback to the old days, days before Dufftown even existed, is at the foundation of many famous blends. It is the dark reduction of whisky to some primal essence."
Diageo to reinvent Mortlach with £30m investment
Scotland's biggest whisky maker has this evening unveiled plans to breath fresh life into one of Speyside's oldest distilleries by launching a single malt made at Mortlach, described as "the beast of Dufftown".
Diageo - which owns blended brands including Bell's, J&B and Johnnie Walker - will pump nearly £30 million into building a second still house at Mortlach to replicate the complex shape of distillery's stills.
Up until now, only a few bottles of Mortlach single malt have been released to connoisseurs, with the vast majority of production going towards blends.
Next summer, four versions of the Scotch - rare old, special strength, 18-year-old and 25-year-old - will be sold to the duty-free and luxury markets.
The FTSE 100 group - which also makes Gordon's gin, Guinness stout and Smirnoff vodka - said that the investment would form part of the £1 billion expansion plan unveiled last year.
The company revealed in April that its investment programme would include expansion on Speyside and has now unveiled details of the scheme.
Diageo said: "Mortlach has been described by whisky connoisseurs as 'The Beast of Dufftown', for its rich and powerful flavours, produced in an astonishingly complicated and unique distillation process.
"For decades, Mortlach's output has been largely captured by blenders to add its unique notes to complex blended Scotch whiskies - though in recent times, a very limited number of bottles of Mortlach single malt whisky have been available, and sold rapidly to connoisseurs in the know.
"But now for the first time, and in response to suggestions over the years that such a rewarding single malt whisky deserved a wider market, it will be available in global markets in four expressions aimed at global travel and the luxury and connoisseur segment."
Court threat to Diageo's Indian deal
Diageo: Fighting court battle against stalled India deal. Picture: Ian Rutherford
SPIRITS giant Diageo pledged yesterday to fight an Indian legal decision that has stalled a deal giving the British group control of United Spirits, the country's biggest drinks business.
The court made the decision last Friday in response to a petition by creditors involved with the transaction.
Diageo and United Breweries, the Indian holding firm that sold its shares in United Spirits (USL) to the British company, both said they planned to appeal the decision.
The deal has been caught up in a separate legal battle involving India's Kingfisher Airlines. Kingfisher and United Breweries are part of Indian business magnate Dr Vijay Mallya's corporate empire.
The airline has been grounded since 2012 and is unable to pay off its loans, with United Breweries becoming a guarantor for its debts. Kingfisher creditors trying to get their money back petitioned for the deal between USL and Diageo to be stopped.
Diageo said in a statement: "We are disappointed, as a bona fide purchaser for value of the USL shares, that we have been brought into the private dispute between Kingfisher Airlines and its creditors. Once we receive the full written order of the Court of Appeal, we will review the detail of that order."
Drinks analysts were sceptical that the legal decision would derail the deal. "This court order can cause only minor hiccups in the deal," Deven Choksey, managing director at KR Choksey Securities, said.
In November 2012 Diageo said it was buying a majority stake in USL for £1.28bn . The deal would give Diageo a 53.4 per cent share in United Spirits. Without the transaction, Diageo's stake in USL would be 19 per cent.
Diageo to invest £30m in Clynelish
16 January, 2014
Diageo has announced plans for a £30 million expansion of its Clynelish distillery in Sutherland.
In the latest major stage in Diageo's £1 billion programme to increase Scotch whisky production, plans have been submitted to Highland Council for the major expansion of Diageo's most northerly distillery.
The Clynelish expansion will take the on-going capital investment by Diageo in the Highland Council region alone to almost £150m, including major expansions at Glen Ord and Teaninich Distilleries and plans to build a new distillery at Alness.
Diageo's director of distillation and maturation, Keith Miller said: "Clynelish is a very special distillery, producing spirit which is highly prized for its quality and character and is an important part of our Scotch whisky blending inventory, so this is an important part of our investment programme.
The Clynelish announcement came as six copper stills were delivered to the Glen Ord Distillery as part of the £25 million expansion plan which is doubling the size of that distillery to more than 10million litres per annum.
Diageo is also doubling the capacity at the Teaninich distillery in Alness and is progressing plans to build a new malt whisky distillery and renewable energy plant on land adjacent to Teaninich. In total these projects represent a capital investment of nearly £150million across the Highland Council area.
Clynelish Distillery produces single malt whisky, it describes as "unique in both taste and texture" which is highly prized by Diageo's master blenders for use in brands such as Johnnie Walker. Clynelish is also a highly regarded as a single malt whisky in its own right. The distillery is also home to one of Diageo's 12 distillery visitor centres, receiving more than 5,000 visitors per year. Clynelish is near the Sutherland town of Brora.
Under the plans submitted Clynelish distillery will see the installation of an additional mash tun, 10 new washbacks and six new copper stills for distilling the spirit. This adds to the 10 washbacks and six stills which the distillery currently has and will effectively double the production capacity to 9m litres of alcohol per annum, while retaining the character and quality of the spirit. A bio-energy plant is also planned for the site to provide non-fossil fuel energy to power the distillery.
The world's leading premium drinks business, is also investing in new warehousing to store the additional spirit, with a major new bonded warehouse site being developed at Cluny in Fife.
Whyte & Mackay
24 January, 2014
It's business as usual then at Whyte & Mackay - that is the Glasgow-based spirits producer is once more up for sale. Incredibly this is the 10th time since the beginning of the '70s and in those 40-plus years there have been no fewer than 18 MDs or CEOs come and go, and heaven only knows how many different marketing departments.
This time around the cause is Diageo's acquisition of a majority share in United Spirits - the Indian company which acquired Whyte & Mackay for a tad under £600 million back in 2007. Clearly anxious to avoid the scrutiny of the Office of Fair Trading, Diageo has made a pre-emptive strike with the announcement that it is to sell Whyte & Mackay but not lock, stock and smoking barrels - because apparently the world's number one multinational wants to keep the malt distilleries Dalmore (pictured) and Tamnavulin, but is OK with W&M's other distilleries - Old Fettercairn and Jura - going under the hammer.
As Diageo already boasts some 28 distilleries in its arsenal this decision has raised eyebrows in some quarters. "What on earth does it want Tamnavulin for? All its distilleries are expandable and it is pouring colossal amounts of investment into new distilleries like Roseisle," said one industry observer. "They must be a bargaining tool."
Both are good points. Tamnavulin is not a notable single malt and should the 'competition authorities' still chafe at Diageo's share of the Scotch whisky market creeping towards 40%, the drinks giant can offer up both Tamnavulin and Dalmore - which, as a singular spirit, has attracted a wide following among the single malt cognoscenti.
Of course Diageo's announcement has ushered forth a frenzy of speculation as to who will be the 11th owner of Whyte & Mackay. And there have been one or two comings and goings at the top which have added to the potpourri. Chief executive at the time of Diageo's bid for United Spirits, John Beard, has departed. His replacement, Bryan Donaghey, was previously managing director of Diageo Scotland until earlier this year when he moved to the role of Europe supply director, and finally to supply strategy director up until his decision to leave and almost in the same week he took up the reins at Whyte & Mackay.
Whyte & Mackay has offered no explanation for Beard's going and Diageo is tight-lipped over Donaghey, issuing a terse statement: "Bryan has severed his employment with Diageo and it is not appropriate for us to comment any further, but we wish him the very best for the future." The company did add that 'Bryan had served Diageo with 'distinction'. Clearly, though, 'Bryan' relishes the challenge as one would be forgiven for thinking he'd jumped out of the frying pan into the fire.
Just one more thing on Beard though. He came from the fused UK distribution arm of Bacardi and Brown-Forman, so perhaps it is no surprise that both Brown-Forman and Bacardi have been mentioned as possible Whyte & Mackay suitors, as has as has Greenall's owner Quintessential Brands, and there is speculation that there is growing interest among companies in China. How long is a piece of string?
An alcohol charity has slammed David Beckham after he signed up to promote a new whisky.
The 38-year-old retired football has teamed up with manager Simon Fuller and drinks company Diageo to launch Haig Club, a new single grain Scotch whisky.
As well as developing the brand, Beckham has been given tasked with promoting a "responsible drinking programme" for the spirit.
But Alcohol Concern has expressed its "disappointment" that the sports star has signed up to promote the product.
The charity said that the move would send mixed messages to children.
"It's incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits," said Emily Robinson, deputy chief executive of Alcohol Concern.
"Given David Beckham's other roles promoting sport and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle and we call on the star to rethink his association with this product."
In a press notice launching the product, David Gates, Diageo's global head of premium core spirits, said: "David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work. We are immensely proud to partner with them on our first large scale grain whisky innovation."
Beckham added: "The House of Haig has a rich history and I'm proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come."
Mr Fuller added: "This is a long term commitment. It is important to us that we create something unique and of great quality. With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future, it's an exciting proposition."
In response to the comments from the charity, a Diageo spokeswoman said: "Diageo and David Beckham take our responsibility in this area very seriously. As well as abiding by all laws and industry codes, Diageo has our own, very stringent, guidelines on responsible marketing of our brands.
"David will lead the promotion of the responsible drinking programme for Haig Club, which is at the heart of the brand and we could not ask for a stronger ambassador for the campaign.
"We have always been completely clear in our view that alcohol should only be consumed by adults and we do not want underage drinkers as consumers."
Diageo, Beckham and Fuller to launch Haig Club single grain whisky
09 April, 2014
Diageo will launch Haig Club single grain scotch, in partnership with David Beckham and British entrepreneur Simon Fuller.
Haig Club, which will launch later this year, is a new innovation from the House of Haig, Scotland's oldest grain whisky producer and makers of Haig Blended Scotch and Dimple Scotch.
The launch follows William Grant and Son's 100% grain whisky release, annnounced last year.
Working alongside Diageo, Beckham and Fuller will play "a fundamental role" in developing the brand, its strategy and positioning. Beckham will also lead the promotion of a responsible drinking programme for Haig Club.
Whisky authority Dave Broom is one of the few to have tasted Haig Club. He described it as "a hugely versatile spirit, and I expect bartenders will love what they can do with it. Forget everything you thought you knew about Scotch."
Haig Club is made from whisky from three cask types to create, said Diageo, "a fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste that the company believes will be enjoyed not only by current whisky drinkers, but also by those who have always wanted to try whisky".
David Gates, Diageo's global head of premium core spirits, said: "Whisky is experiencing a continued global renaissance and like many of the world's most respected whisky experts, we believe this will be the year that grain whisky breaks into the mainstream and gains the recognition it deserves.
"Diageo has a proven track record in Scotch Whisky innovation and we have applied this expertise through the House of Haig in liquid development and craftsmanship, creating a sophisticated new whisky in Haig Club.
"David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work. We are immensely proud to partner with them on our first large scale grain whisky innovation."
Beckham said: "The House of Haig has a rich history and I'm proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come."
Simon Fuller added: "This is a long term commitment. It is important to us that we create something unique and of great quality. With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future, it's an exciting proposition. We could not wish for a better partner than Diageo."
Founder John Haig established Cameronbridge Distillery in the early 19th century, where he pioneered grain whisky production in continuous Coffey and Stein stills - an invention which laid the foundations for the growth and success of the modern Scotch whisky industry, according to Diageo.
Diageo opens £1.5m brand archive
11 June, 2014
Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
The Diageo Archive, which include the likes of Johnnie Walker, Tanqueray, Baileys and Smirnoff, has been expanded to store over half a million items including vintage advertisements and film and industry accolades from the last four centuries.
The collection, curated by a team of professional archivists, is claimed to be the largest alcohol archive in the world, with documents from 150 countries supporting 1,500 brands and nearly 200 production sites.
David Gates, Diageo's global head of premium core spirits, said: "In a world where people are making purchase decisions based on brand authenticity we have access to an unparalleled wealth of heritage that underpins our brands as category leaders."
"It is as fundamental to the business today, as it was when first built and continues to establish credentials, support global initiatives and set cornerstones for iconic brands such as John Walker & Sons Odyssey and Jonnie Walker Blue Label."
Diageo completes tender offer of USL
02 July, 2014
Diageo has completed its tender offer for a further 26% share in United Spirits.
The company has accepted the tender of 37,785,214 shares in United Spirits (USL) at INR 3,030 per share.
Diageo will have a total interest of 54.78% in United Spirits and expect to fully consolidate the results of USL from today.
Ivan Menezes, chief executive of Diageo, said: "Our announcement today is significant for Diageo. India has now become one of Diageo's largest markets and will be a major contributor to our growth ambitions.
"USL is the leading player in the attractive Indian spirits market with great brands, a unique route to consumer and talented people. We can now combine that strong platform with Diageo's strengths to create a compelling future in India for Diageo, USL and the Indian spirits industry."
Diageo releases 'special' single malts
01 November, 2010
Diageo has launched its autumn Special Release Series, a collection of single malt scotch whiskies aimed at the world's top bars and whisky connoisseurs.
Diageo's nine-expression range, drawn from the group's 28 single malt distilleries, has been released "in time for end of year celebrations".
First introduced in 2001, the Special Release Series is the result of an examination of the distilleries' stocks of "old, rare or unusual single malt whiskies".
Dr Nick Morgan, spokesman for Diageo, said: "Some of these single malts are priced accessibly. Others, inevitably given their age and rarity, are very expensive."
Of the range, two expressions have been drawn from the diminishing stocks of closed distilleries, while others are taken from those still in production.
Morgan said: "We know some people buy them as investments. But all are engaging, distinctive single malts made for enjoyment now, and of course in the case of Brora [30-year old] and Port Ellen [31-year old] they will never be made again."
Also among the range are the Speyside expressions Auchroisk (20-year old), Glen Spey (21-year old) and Cragganmore (21-year old); Ise of Skye whiskies Talisker (30-year old), Lagavulin (12-year old) and Caol Ila (12-year old); and Glenkinchie (20 year-old) from the Lowlands.
The range is available in "most markets in Europe" and "selected global duty free outlets", while all but the Brora and Port Ellen will be available in the US.
Diageo announces Haig Club global launch
06 October, 2014
Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club.
Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will now be available in bars, restaurants and retail stores in the UK.
The whisky will roll out in China, South Korea, Vietnam, Malaysia, Singapore and the US in the next few weeks and be available in duty free shops globally following the exclusive release period in the UK.
Kathy Parker, senior vice president, Haig Club said: "Haig Club is designed to be different. Historically single grain whisky has been in the shadow of single malts and blended scotch, but Haig Club represents a new direction in scotch whisky, which brings single grain scotch to the forefront."
To celebrate the global launch of Haig Club, Beckham and business partner Fuller hosted an exclusive Haig Club weekend in the heart of Scotland on the outskirts of Edinburgh.
"I am incredibly proud to have been part of the creation of Haig Club, " Beckham said.
"I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig
06 November, 2014
Diageo has unveiled this year's Special Release scotch whiskies.
They comprise: Benrinnes 21 year old, Brora 35 year-old, Caol Ila 15 year old (unpeated), Caol Ila 30 year old, Clynelish Select Reserve, Cragganmore 25 year old, Lagavulin 12 year old, Port Ellen 35 year old, Rosebank 21 year old, The Singleton 38 year old and Strathmill 25 year old.
The Benrinnes 21YO (56.9% abv) is £240 for the 2,892 bottles.
The Brora 35YO is 48.6% and costs £1,200 for one of the individually number 2,964 bottles.
Caol Ila 15YO (60.39%) is £75 (limited availability).
Caol Ila 30YO (55.1%): The oldest Caol Ila ever released, 7,638 bottles: £425.
Clynelish Select Reserve (54.9%), 2,964 bottles: £500.
Cragganmore 25YO (51.4%), 3,372 bottles: £299.
Lagavulin 12YO (54.4%), limited availability: £80
Port Ellen 35YO (56.5%), the oldest Port Ellen release: £2,200
Rosebank 21YO (55.3%), 4,530 bottles: £300
The Singleton 38YO (59.8%), 3,756 bottles: £750.
Strathmill 25YO (52.4%), 2,700 bottles: £275.
Diageo to swap Bushmills for control of tequila Don Julio
03 November, 2014
Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills.
The move will result in the early termination of Casa Cuervo's production and distribution agreement for Smirnoff in Mexico. In turn, Diageo has reached an agreement to sell Bushmills to Jose Cuervo overseas.
The transaction is expected to result in a net payment of $408 million to Diageo upon completion, which is expected in early 2015. The company says the transaction is expected to be economic profit break-even in year 3 assuming a WACC rate of 9%.
Ivan Menezes, Diageo chief executive, said: "This transaction delivers two key objectives for us. We have secured our position in the growing super and ultra-premium segments of the tequila category and further strengthened our global footprint by expanding our leading position in Mexico where the growth of spirits has great potential.
"Diageo has realised this opportunity through the breadth and depth of our portfolio. It delivers our strategy: to build our presence in the world's fastest growing markets and lead the industry in the biggest growth opportunities. I am delighted we have reached this agreement," said Menezes.
Smirnoff volume and net sales in Mexico in the year ended 30 June 2014 were 285,000 cases and £9 million respectively. Bushmills volume and net sales were 800,000 cases and £57m in the same period
Diageo GTR launches three 'exceptionally rare' Scotch whiskies
26 October, 2015
Diageo has unveiled three "exceptionally rare" single malt Scotch whiskies for Travel Retail.
Port Ellen 33 Years Old and Gragganmore 43 Years Old will exclusively be available in travel retail outlets. Royal Lochnagar 36 Old will be available - in limited release - outside this channel.
Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East, said: "We are investing in our amazing range of Single Malts to drive growth in the Scotch category in Travel Retail.
"These Single Malts are some of the rarest, most distinctive and most valuable whiskies in the world. The exclusivity of these whiskies cannot be overstated as only a few hundred bottles of each exist."
Royal Lochnagar 36 Years Old carries an RRSP of US$5,550 and Port Ellen 33 Years Old has an RRSP of US$7,020. Cragganmore 43 Years Old is available for an RRSP of US$3,800.
Diageo invests £10m in Stauning Danish whisky
06 December, 2015
Diageo will invest £10m in Danish whisky brand Stauning through its Distill Ventures programme.
The first 'major' growth investment will facilitate the expansion of Stauning's distillery in Denmark.
The company's production process of malting in-house and distilling in small stills will continue, with the number of stills expanding from four to twenty, allowing Stauning to increase its current production capacity from 15,000 litres per year to 750,000 litres per year.
In addition to the capital investment, Diageo and Distill Ventures will support the founders of Stauning as they scale production and plan their growth in export markets.
Stauning Whisky was created in 2015 by nine friends who started making whisky as a hobby.
Alex Munch, co-founder Stauning, said: "We can't wait to build the distillery of our dreams and are excited to be making more of the whisky we love and sharing it with the world."
Frank Lampen, co-founder of Distill Ventures, added: "This deal represents a step change in the scale of investments Distill Ventures is undertaking. When we find outstanding businesses, we can fund major capital projects and investment in stock as we are in this case. Our focus is on helping entrepreneurs to realise their vision and we are delighted to be working with Stauning, as they scale their business and take their great whiskies beyond Denmark."
Distill Ventures evaluates hundreds of businesses each year across the world. The programme began discussing a possible investment in Stauning in summer of 2014.