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THE MACALLAN    
geen leeftijd vermelding  
58,5%     INFO
LAST  BOTTLE  AND  EMPTY
'AS WE GET IT'      
PURE MALT SCOTCH WHISKY
102o PROOF  58,4 %
J.G. Thomson & Co, Ltd, Glasgow

THE MACALLAN        
20 years old
46 %           
VINTAGE 1973
Matured in sherry casks
Distilled 9.7.73
Bottled 12.93
Butt no. 10212
720 Genummerde flessen
Signatory Vintage
Scotch Whisky Co, Ltd, Edinburgh

THE MACALLAN      
25 years old
43 %               
ANNIVERSARY MALT
Distilled: 1966
Bottled: 1992
A Special Bottling of Unblended
Single Highland Malt Scotch Whisky
The Macallan Distillers Ltd, Scotland

THE MACALLAN  
19 years old
54,1 %   INFO             
Date Distilled Apr 74
Date Bottled Jan 94
Society Cask No. code 24.25
The Scotch Malt Whisky Society,
The Vaults, Leith, Edinburgh

THE MACALLAN
21 years old
54,7 %                
SINGLE CASK
SCOTCH MALT WHISKY
Date distilled Dec 74
Date Bottled Sept 96
Society Cask No. code 24.33
The Scotch Malt Whisky Society,
The Vaults, Leith, Edinburgh

THE MACALLAN   
over 11 years old 43%             
MACKILLOP'S CHOICE
Single Cask Malt Scotch Whisky
Distilled on 9 April 1990
Cask number 26006
Bourbon Barrel
Bottled August 2001
No Chill Filtration
No Caramel added
Iain Mackillop and Co, Ltd, Glasgow

THE MACALLAN  
7 years old
40 %           
'Armando Giovinetti'
Special Selection
Exclusively Matured in
Selected Sherry Oak from Jerez
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN   
10 years old
40%            
Exclusively Matured in
Selected Sherry Oak Casks from Jerez
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

MACALLAN  
geen leeftijd vermelding  
45% INFO    
THE 1874 REPLICA
Pure Highland Malt Scotch Whisky
Selected by
Whisky Maker F.A. Newlands
Macallan Distillery, Craigellachie

THE MACALLAN   
geen leeftijd vermelding
42,7    INFO  
1861 REPLICA
RARE RESERVE THE 1861 42,7%

from Macallan Distillery,
Old Highland Malt Whisky,
Guaranteed Pure as from The Distillery,
Bottled by John McWilliam, Wine Mechant,
Craigellachie.

THE MACALLAN  
18 years old
43 %   INFO              
1971
Matured in Sherry Wood
Bottled 1989
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN   
18 years old
43 %         
1972
Matured in Sherry Wood
Bottled 1990
The Macallan Distillery Ltd,
Craigellachie

THE MACALLAN   
18 years old
43 %             
1973
Matured in Sherry Wood
Bottled 1991
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN  
18 years old
43 %             
1974
Matured in Sherry Wood
Bottled 1993
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN  
18 years old 43 %                 
1976
Matured in Sherry Wood
Bottled 1994
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN  
18 years old
43 %                
1982
Exclusively Matured in Sherry Wood
Bottled: 2000
Selected Sherry Oak Casks from Jerez
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN   
19 years old
43%                
THE ULTIMATE SINGLE MALT
SCOTCH WHISKY SELECTION
Distilled 1.5.75
Cask no. 8347
Bottled 6.94
Genummerde flessen
340 bottles
Van Wees, Holland

THE MACALLAN  
19 years old
43 %                
THE ULTIMATE SINGLE MALT
SCOTCH WHISKY SELECTION
Distilled 8.5.75
Cask no. 8888
Bottled 1.95
Genummerde flessen
252 bottles
Van Wees, Holland

MACALLAN - GLENLIVET
8 years old
46%     INFO           
Distilled June 1989
Cask Ref: M M 7786
Cask Type: Refill Sherry
Bottled March 1998
Murray McDavid Ltd, Glasgow and London

THE MACALLAN   
12 years old
43 %                 
Matured in Sherry Wood
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN   
10 years old
57 %                  
100 PROOF
Matured in Sherry Wood
The Macallan Distillers Ltd,
Craigellachie

THE MACALLAN  
17 years old
43%  
LAST  BOTTLE  AND  EMPTY             
1964
SPECIAL SELECTION 43 %
Matured in Sherry Wood
Bottled 1981
Macallan - Glenlivet Ltd, Craigellachie

THE MACALLAN  
15 years old
43%   INFO            
FIFTEEN YEARS OLD
Exclusively Matured in Selected
Sherry Oak Casks from Jerez
Distilled 1984
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN  
12 years old
40%       INFO        
ELEGANCIA
Distilled in 1990
Bottled in 2002
A unique elegant Macallan matured in
carefully selected Fino and Oloroso
sherry casks
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN  
geen leeftijd vermelding  
40%   INFO
TWENTIES
Racing car motif
A Re-creation of 1920's style Macallan
Bottled: 2000
500 ml Bottles
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

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40%     INFO
THIRTIES
Ocean liner motif
A Re-creation of 1930's style Macallan
Bottled: 2000
500 ml Bottles
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN   
geen leeftijd vermelding  
40%   INFO
FORTIES
Locomotive motif
A Re-creation of 1940's style Macallan
Bottled: 2000
500 ml Bottles
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN  
geen leeftijd vermelding  
40%     INFO
FIFTIES
Airliner motif
A Re-creation of 1950's style Macallan
Bottled: 2000
500 ml Bottles
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN   
10 years  old
40 %                  
FINE OAK
Bottled: 2004
Matured in a Unique Combination of
Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd,
Easter Elchies, Craigellachie

THE MACALLAN    
12 years  old
40 %                 
FINE OAK
Bottled: 2004

Matured in a Unique Combination of
Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd,
Easter Elchies, Craigellachie

THE MACALLAN     
15 years old
43 %                   
FINE OAK
Bottled: 2004

Matured in a Unique Combination of
Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd,
Easter Elchies, Craigellachie

THE MACALLAN
18 years old  
43 %                
FINE OAK
Bottled: 2004

Matured in a Unique Combination
of Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie

THE MACALLAN  
21 years old
43 %                         
FINE OAK
Bottled: 2004

Matured in a Unique Combination
of Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd,  Easter Elchies,   
Craigellachie

THE MACALLAN   
25 years old
43 %   INFO           
FINE OAK
LAST  BOTTLE  &  EMPTY
Bottled: 2004
Matured in a Unique Combination of
Bourbon & Sherry Oak Casks
The Macallan Distillers Ltd, Easter Elchies,
Craigellachie
                                                                                                                         
THE  MACALLAN  INFO:                                                                                                                                                                                                                                                                                          
MASTERS  EDITION   
40 %                                                                                                                                                                                                                                                                                    
FINE  OAK                                                                                                                                                                                                                                                                                                           
TRIPLE  CASK  MATURED                                                                                                                                                                                                                                                                                     
Highland Single malt Scotch Whisky                                                                                                                                                                                                                                                                       
Distilled and bottled by                                                                                                                                                                                                                                                                                             
The Macallan Distillers Ltd                                                                                                                                                                                                                                                                                     
Easter Elchies  Craigellachie
                                                                   
MACALLAN  
43 %                                 
1 9 8 9
VERY  RARE  PRIVATE  CELLAR
CASK  SELECTION

Distilled 1989
Bottled 2009
Special Edition Scotch Whisky
Forbes Ross & Co.Ltd.
Distillers Rutherglen

MACALLAN INFO
VINTAGE  2 0 0 4   
9 years old
43 %                                 
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2004
Bottled 2013
Selected, Produced, Matured and Bottled by
Gordon & Macphail, Elgin

MACALLAN
VINTAGE  2 0 0 5
9 years old
43 %                                  
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2005
Bottled 2014
Selected, produced, matured and Bottled by
Gordon & Macphail, Elgin
                                             
MACALLAN
VINTAGE  2 0 0 4   
9 years old
43 %                                 
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2004
Bottled 2013
Selected, Produced, Matured and Bottled by
Gordon & Macphail, Elgin

MACALLAN
VINTAGE  2 0 0 5
9 years old
43 %                                  
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2005
Bottled 2014
Selected, produced, matured and Bottled by
Gordon & Macphail, Elgin

MACALLAN
VINTAGE  2 0 0 4   
9 years old
43 %                                  
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2004
Bottled 2013
Selected, Produced, Matured and Bottled by
Gordon & Macphail, Elgin

MACALLAN
VINTAGE  2 0 0 5
9 years old
43 %                                  
SPEYMALT
FROM  MACALLAN  DISTILLERY
Single Malt Scotch Whisky
Distilled 2005
Bottled 2014
Selected, produced, matured and Bottled by
Gordon & Macphail, Elgin

Highland Malt
Speyside
THE MACALLAN  (1824

Craigellachie, Banffshire. Eigendom van The Macallan Distillers Limited.
De officiële geschiedenis van The Macallan begint in 1824, toen de 38- jarige Alexander Reid een licentie verkreeg om te distilleren.
In de 18e eeuw werd op deze plek al gedistilleerd, het was zoals gebruikelijk toen, een boerderij met als nevenactiviteit het distilleren van de eigen gerst.
In 1841 produceert Alexander Reid met zeven medewerkers 6500 gallons (= 29000 liter) spirit en de whisky werd verkocht in stenen kruiken met een inhoud van 2 tot 8 gallons, in de directe omgeving.
De River Spey loopt langs de achterzijde van het terrein van The Macallan, hier was ook een doorwaadbare plek waar de veedrijvers in vroeger tijden hun vee, op weg van Moray naar de markten in de Lowlands, de rivier lieten oversteken.
Met de veedrijvers verspreidde zich ook de roem van The Macallan.
The Macallan staat op Easter Elchies, en het Elchies House, dat stamt uit ongeveer 1700 is nu het kantoor en de ontvangstruimte.
Alexander Reid stierf op 18 October 1847 en zijn zoon, ook een Alexander nam het bedrijf over, hij stierf op 5 Maart 1858.
De volgende eigenaars waren James Davidson en James Priest. Hun whisky werd verkocht als The Craigellachie Whisky.
James Priest stapte in 1861 uit en in 1868 verkocht James Davidson The Macallan aan James Stuart.
James Stuart wilde, samen met anderen een tweede distilleerderij bouwen, The Glenrothes, maar dat ging niet door vanwege de recessie die er toen heerste in de whiskyindustrie.
Wel bouwde hij in 1883 Glen Spey.
In 1892 wordt Roderick Kemp de eigenaar.
Hij kwam van Talisker op Skye, waarin hij deelgenoot was, maar zich na een diepgaand verschil van mening met de landheer van Skye, over de aanleg van een aanlegsteiger ten behoeve van de distilleerderij, liet uitkopen door zijn compagnon.
Roderick Kemp breidde de distilleerderij uit en het was ook toen dat de naam The Macallan voor het product werd gebruikt.
Kemp stierf in 1909 en een trust van de familie nam het beheer over.
In 1946 werd de trust privé eigendom en ging verder met de naam R. Kemp Macallan - Glenlivet Limited.
The Macallan was lang een whisky die als malt alleen in Schotland werd gedronken, en wel tussen Elgin en Buckie.

De jonge Macallan werd vooral verkocht aan blenders, die het produkt als 'top dressing' gebruikten voor blends als Chivas Regal, Bell's, Famous Grouse, Ballantine's, Cutty Sark, J & B Rare, Lang en Long John.
Rond 1965 nam de leiding van The Macallan het besluit om de totale produktie in sherry-vaten te gaan lageren en meer dan voorheen The Macallan als single malt whisky te gaan verkopen.
Dat besluit had enorme gevolgen, het vereiste veel geld. Geld om de whisky te lageren ge-durende jaren, er moesten lagerpakhuizen worden gebouwd, en heel veel dure sherryvaten.
In 1968 ging The Macallan naar de beurs, afstammelingen van Roderick Kemp, de families Shiach en Harbinson, alle medewerkers en mensen uit de omgeving, maar ook Suntory en Remy Martin werden aandeelhouders.
In 1966 werd naast The Macallan een tweede distilleerderij gebouwd.
De spirit stills hebben een inhoud van 3900 liter, en behoren tot de kleinste van Schotland.
In 1980 kwam de eerste nieuwe stijl The Macallan in de handel.
In 1990 wordt het grootste lagerpakhuis ter wereld in gebruik genomen, kapaciteit 70.000 vaten.
In 1968 verdwijnen de moutvloeren.
Op 11 Juli 1996 nemen Highland Distillers en Suntory gezamelijk The Macallan ovet, Highland Distillers bezat al sinds Januari 1996 26 % en Suntory had in 1986 al 25 % van de aandelen in bezit gekregen.
Nieuwe eigenaar is H.S., een joint venture van Highland Distillers en Suntory.
In Oktober 1999 laat Highland Distillers weten te zijn benaderd over een mogelijk overname bod. De beurswaarde komt uit op 462 miljoen pond sterling (ruim 1,5 miljard gulden).
William Grant & Sons Ltd (van Glenfiddich en The Balvenie Kininvie en de Girvan Grain Distillery) heeft 30 % van het aandelenkapitaal van Highland Distillers gekocht.
70 % van het aandelenkapitaal is in handen van Edrington, de eigenaars van Lang Brothers, Glengoyne, Cutty Sark en 50 % bezitten van Matthew Gloag van Famous Grouse.
Suntory, eigenaars van Morrison's Bowmore, Morrison's Auchentoshan en Morrison's Glen Garioch heeft zijn belang van 25 % in The Macallan verkocht aan William Grant & Sons Ltd en Edrington.
Intussen heeft Highland Distillers, ook de eigenaars van Glenrothes, maar deze malt op de markt brengen via Berry Bros en Rudd, de bottelaars van Cutty Sark, toegestemd om de blend Whyte & Mackay ook te vermarkten via Berry Bros & Rudd, alsmede de single malt whiskies Isle of Jura en Dalmore naast Famous Grouse en The Macallan.
Er staan twee Mash tuns, één van 6.6- en één van 6 ton. De 22 Wash backs hebben een inhoud van elk 35000 liter.

De zeven Wash stills zijn elk groot 12000 liter, en de 14 Spirit stills hebben een inhoud van elk 3900 liter.
The Macallan kan 5.000.000 liter spirit per jaar produceren.De distilleerderij kat heet Cyril (2001).
Peter Fairlie, afkomstig van Glenturret, wordt manager, maar wordt weer ontslagen.
The Macallan facts
Owner: H.S. Distillers, Highland Distillers & Suntory
Output: 5,5 million litres
Quantity sold as single malt 70 %
Barley species: Golden Promise
Water source: 4 boreholes

Wood: Sherry butts only

Voorjaar 1999 kregen de Edrington Group en Highland Distillers verschil van mening over het niet of wel aanhouden van de beursnotering.
September 1999 wordt bekend dat Edrington en William Grant & Sons samen Highland Distillers overnemen.
De naam van de nieuwe onderneming luidt: The 1887 Company, wat slaat op het stichtings- jaar van Highland Distillers.
Edrington verkrijgt 70 %-, William Grant & Sons 30 % van de aandelen'^

September 2004
The Macallan brengt een serie whiskies uit genaamd Fine Oak.
De serie bestaat uit:
The Macallan Fine Oak,   8 years old
The Macallan Fine Oak,   10 years old,,
The Macallan Fine Oak,   12 years old,
The Macallan Fine Oak,   15 years old,
The Macallan Fine Oak,   18 years old,
The Macallan Fine Oak,   21 years old,
The Macallan Fine OaK,   25 years old,
The Macallan Fine Oak,   30 years old. i 'J.'

April 2008
Macallan bouwt aan 6 nieuwe lagerpakhuizen en gaat het oude stillhouse met 6 ketels
voor 5 miljoen heropenen

2010
The current range of The Macallan is:
Sherry oak:                                         10, 12, Cask Strenght, 18, 25, 30 years old
Fine oak:                                             10, 12 15, 17, 18, 21, 25, 30 years old
Travel retail:                                       12 years old Elegancia, 10 years Cask Strenght
                                                         1824 Collection = Select Oak, Whisky Maker's                                                          
Edition, Estate Reserve,                        1824 Limited Reserve,40 year                                                        
Distillery exclusives:                            Woodland Estate, Estate Oak
Fine & Rare:                                      Vintages from 1926 - 1976
                                                    
September 2012
THE  1 8 2 4  SERIES:  100 % sherry casks, 100 % natural colour, 100 % Macallan

GOLD,  AMBER,  SIENNA,  RUBY.


GOLD
A burnished gold spirit offering a lemon citrus nose, then orange peel and sweetness
that softens but does't eliminate the zest. A note of vanilla followed more  assertive
by dark chocolate - with lingering floral and light oak notes. Citrus and boiled sweets
dance on the palate, along with hints of ginger and cinnamon, while soft oak tones
reveal toasted apples. The finish is medium sweet, malty and slightly dry.

AMBER
A floral, citrus sweet nose gains presence, commanding a chorus of sweet vanilla notes
over freshly harvested grain. Raisin, sultana and cinnamon look on as toffee apples
and candy floss step into the limelight. On the palat, fresh green apples and lemons
mingle with cinnamon. Ginger notes hover as fruit takes over, with subtle oak lingering
The finale is light to medium, with soft fruits and cereal, slightly dry.

SIENNA
A warm opening with a subtle vanilla nose, persistent yet not overpowering. Orange
arrives, turning zesty and sharp, through tempering green apples add freshness and
balance. Next comes white chocolate truffles, chewy and sumptuous, with elegant oak
notes. Dates, figs and raisins lead the palate then make way for nutmeg and ginger
with a splash of oranges and apples, before vanilla returns. The final fanfare is gentle
smooth and warming.

RUBY
Spanish Oak piques the nose before reluctantly admitting rich, dried fruits and an edge
trickle of treacle. A hesistant sweetness enters, then oak returns, burnished and mature.
On the palate a rush of ginger, nutmeg and resin herald orange, sultana and raisin with
Their restrained but pervasive sweetness. Clove is here and gone, leaving oak the undis-
puted maestro. The finish of this ruby - red spirit is long, lingering and reflective

Distilled at The Macallan Distillery, in Speyside, Scotland. This legendary Single malt is
Triple Cask Matured in a unique complex combination of exceptional oak casks:
European oak casks seasoned with sherry, Smerican oak casks seasoned with sherry and
American oak casks seasoned with Bourbon.
This Triple Cask combination delivers an extraordinarily smooth, delicate yet complex Singel Malt matured at The Macallan Distillery.
Distilled at The Macallan Distillery, in Speyside, Scotland. This legendary Single malt is
Triple Cask Matured in a unique complex combination of exceptional oak casks:
European oak casks seasoned with sherry, Smerican oak casks seasoned with sherry and
American oak casks seasoned with Bourbon.
This Triple Cask combination delivers an extraordinarily smooth, delicate yet complex Singel Malt matured at The Macallan Distillery.

THE  MACALLAN  1 8 2 4  RANGE
The Macallan 1824 Range is a major change in thought. The age of a whisky has long been
the mark of its value and quality, certainly whisky companies have not been shy in reflec-
ting the price against the age of their stock.
The Macallan 1824 Range concentrates on the confidence in their liquid instead of their
age.
The four colours, Gold, Amber, Sienna and Port are the reflection of Bob Dalgamo's,
whisky maker at the Macallan , of flavor as well as the colour liquid in the bottles.
The Macallan 1824 Range has launched this Range, marketed by colour instead of age,
allowing it to up production to meat demand.
The Macallan has taken the dramatic step of ending the release of the 10, 12, 15 old
single malt whiskies which are sold much of its 700.000 cases sold every year.
Removing age statements will allow to blend the casks from different years as a distillery
face a shortage of stock of a specific age because demand has outstripped the quantity
planned to be produced a long time ago.
Bob Delgamo:  this move would allow us to make a more flexible approach in our production.,                                                                                                                                                                                   
using colour to drive and define a whisky differs dramatically from the
convential age approach, thus allowing us to explore different casks with the full range
of matured stocks available, rather than working tp a predetermined character based
on age .For me, the key thought in this range is that a great single malt does't need to
be 30 years to taste like a 30- year old.
The Macallan has remained tight - lipped about the ages of each release in the new series,
but industry experts said The Macallan is unlikely to use anything younger than 8 year old
whiskies.
Experts explained that, for example, 9 and 11 year whiskies, not yet ready for release under
the 10 and 12 year old brands, could now be blended together to produce the 'entry - level'
Gold whisky immediately.
With the Ruby line - which some believe is based on the high - end 18 year old The Macallan
it is possible to use a good 17 year old.
And Ken Grier, director of Malts at Edrington, owner of The Macallan says: The 1824 Series
has resulted in us veing able to use casks when they are ready, as not all whiskies benefit
from being left to get older, some mature earlier, much like some people.
And also: The ability to continue to meet demand and ensure quality has become a struggle
for many distilleries and there are genuine concerns about wheter there will be enough
stock in five to ten years.

THE  MACALLAN  1 8 2 4
And: as a result this is one of the most observed whisky launches, as The Macallan is a big
name and every one in the industry is waiting to see what happens when this range hits the
market.
And Arthur Morley, The Macallan's purchasing director warned that the failure to keep up with demand will lead to rising retail prices for consumers.
He explains: most distillers have put their prices up recently, particularly in the aged stocks,
A lot og the Glenfiddich range and many of the Islays such as Laphroaig. As a example 18
Months ago The Macallan 18 year old was 75 pound and now is around 130 pound.
There are precedents before of distillers having done this with individual bottles, most notably with The Glenmorangie Signet, but not on this scale. No other distillery has tried
a complete range without an age statement,

THE  PRIVATE  CELLAR  COLLECTION
Colin Forbes and Macpherson  Glen Ross
Renowed and well established Scotch
Whisky brokers acquired, in their opinion
some of the finest single malt distillations
money could buy. Earmarked for their
own enjoyment in future years the casks
quietly matured and improved with age.
With passing on the founders they were
forgotten and only recently rediscovered.
The collection is indeed a treasure trove
Of truly excellent Single Malt Scotch Whiskies.

Whisky producer Edrington today unveiled plans to build a £100 million distillery and visitors centre on its Macallan estate in Speyside, marking the latest in a string of massive investments in the Scotch sector.
The Glasgow-based company, which also owns the Famous Grouse and Highland Park brands, said that construction work could begin in the autumn if it is granted planning permission.
The distillery and visitors centre - which are being designed by architecture practice Rogers Stirk Harbour & Partners - could be up and running in 2017.
Edrington hinted at its investment in June but today unveiled the massive scale of its plans.
Rising demand for Scotch in the United States and emerging markets has triggered expansion schemes from many distillers.
French spirits giant Pernod Ricard - which owns Paisley-based Chivas Brothers, Scotland's second-largest distiller and the owner of labels including Chivas Regal, The Glenlivet and Royal Salute - is building a facility at Carron, on the banks of the River Spey, at a site previously occupied by the Imperial distillery.
Arch-rival Diageo - the biggest Scotch distiller and maker of Bell's, Johnnie Walker and Talisker - has selected Teaninich near Alness in Easter Ross as the site for its next £50m "super-distillery", following on from the opening of Roseisle near Elgin in 2010.

The Speymalt from Macallan Distillery range includes a series of exceptional Single Malts,
each matured in the highest quality casks selected by Gordon & Macphail

Macallan derived from Gaelic  magh, is fertile ground, and ellan is a reference to the irish monk named St. Fillian who
spreading Christianity in Scotland.

MACALLAN’S NEW DISTILLERY
July 2017
As Macallan’s £100m-plus new distillery nears completion, it’s an emotional time for the man who came up with the idea, creative director Ken Grier. He spoke to Richard Woodard about the challenges facing Scotch whisky’s biggest construction project – and single malt’s most lucrative brand.
Like no other: Macallan’s £100m-plus budget dwarfs other distillery builds
The early 2010s were a boom time for Scotch whisky in general, and for Macallan in particular. Exports were on an apparently never-ending upward curve, rare bottlings were changing hands for breathtaking sums of money, and China’s appetite for luxury seemed to be insatiable.
Scotch was now sailing in uncharted waters, earning the kind of status previously reserved for high-end Cognacs, and Macallan was leading the fleet. This was single malt reimagined as Bordeaux first growth or Paris fashion maison.
The one problem? Keeping up with demand. As Macallan owner Edrington pored over long-term forecasts, one thing was clear: the existing distillery at Easter Elchies, near Craigellachie, could no longer live up to the company’s long-term ambitions for the brand.
‘We talked about do we expand the existing facility, do we build somewhere fresh,’ recalls Macallan creative director Ken Grier. ‘Then I took a copy of Great Wineries of the World down from the bookshelf. I looked at a picture of Ys���� WmpΧ8���@����’
At a time when Macallan was redefining luxury whisky – or perhaps defining it for the first time – the idea was not just to increase production, but to give Macallan a home worthy of its newly-earned place in the world. ‘We want to make sure that we have those credentials of a Mouton-Rothschild or a Pétrus,’ explains Grier.
Everything about the new distillery was on the grand scale: the competition for architects (won by Rogers Stirk Harbour + Partners), the £100m budget, the eye-catching subterranean design – likened by some to the home of children’s television favourites the Teletubbies, but apparently based loosely on a Scottish broch or ancient roundhouse.

Ken Grier
Man with a plan: The new Macallan distillery was Ken Grier’s idea
Now, nearly three years after ground was broken on the project, the planned opening date of June 2017 has come and gone, while that £100m budget has mushroomed to a reported £120m.
‘Along the way you get the usual challenges about the [landscape], how to deal with it and you move on,’ says Grier. ‘We would love to get it up and running at the moment.
‘We’re now in a situation where the distillery will be finished pretty much early to mid-September, and we’ll be commissioning it and running spirit in the latter part of the year, probably in November. We’re looking to be open to the public in the early summer of next year.’
And, on the cost: ‘Let’s just say the budget that we’ve set isn’t exactly where we’re going to finish.’
Some reports have suggested that the new distillery will mean an immediate 15% production increase, but with the potential to hit 15m litres of pure alcohol (lpa) a year, versus the old distillery’s 9m lpa. There is also tantalising talk of the world’s largest mash tun.
A tight-lipped Grier is keener to discuss quality and consistency – vitally important issues when you consider that the current Macallan distillery will be mothballed once the new one is fully operational.
The efforts made, alongside coppersmith Forsyths, to ensure that the new equipment produces a spirit identical to the old Macallan have been ‘hugely painstaking’, says Grier. ‘People need have no concern. We have been all over this in every way. If you want to make the perfect whisky, you have to have the perfect distillery.’
While many new distilleries are all about versatility and experimental distillation regimes, that’s not the case here. ‘At the moment, we don’t plan to do that,’ says Grier. ‘This is not the purpose of this distillery. There will be no experimental runs for the time being at least.’
But there’s much more to the new distillery than making whisky. For the visitor centre, Edrington has commissioned museum developer Atelier Brückner (also working on the Grand Egyptian Museum in Giza).
According to reports, plans include a large-scale art gallery and six different rooms representing each of the ‘six pillars’ that underpin the character of Macallan’s whisky.
‘The idea is to build a distillery that really gives people a “wow”,’ says Grier. ‘We really want people to come in and to share some of our secrets.’

Macallan new distillery
Grand plan: The new distillery recalls an ancient Scottish ‘broch’ or roundhouse
But things have changed since the bullish days of the early 2010s. Scotch whisky exports have suffered declines (although single malt has continued to thrive); the luxury markets in China and Russia have imploded, albeit for different reasons; Macallan itself has seen sales suffer in the key Asian market of Taiwan as rival brands have eroded its market share.
‘The lesson we learned – which was why we launched Macallan Double Cask in Taiwan – is that that market has much more choice for consumers, thanks to the great work that some of our competitors have done,’ says Grier.
‘We had to make sure that our consumers had more choice, so we now have a focus on the “trinity” of Sherry Oak, Fine Oak, Double Cask – and it’s made a huge difference.’
Elsewhere, travel retail has been ‘tricky’ thanks to the travails of the luxury market in Russia and China, but – despite short-term challenges – Grier remains convinced of the continuing potential of the latter. ‘I’m confident that China will be a massive single malt market, but it may not be in my time,’ he says.
Meanwhile, it will be more than a decade before Macallan’s new distillery produces its first fully mature whisky, as Grier acknowledges. ‘We will be stock-constrained for the foreseeable future,’ he says.
That means the continued tweaking of ranges and priorities, including a renewed focus on age-stated expressions in ‘mature’ markets such as London – ‘the great European cities are terribly important for luxury brands’, says Grier.
The colour-coded and sometimes criticised 1824 range will also evolve, with Macallan Ruby set to be discontinued imminently (although Grier is reluctant to confirm this) and other changes likely, partly because of the huge early success of Macallan Double Cask.
‘That may lead us to make some decisions,’ says Grier. ‘Some products may leave the range; other products might be added. We’ve been involved in quite a big exercise, going back and sampling the last 12 years of whiskies, these older stocks. So there will be changes.’
And what about the backlash (in some quarters) against the NAS 1824 range? ‘People forget. Whisky is all about innovation, trying things, whether it’s quarter cask products, products without an age statement, craft whiskies or finishing. And that’s fantastic, because with innovation you get younger consumers coming in.’
But, in the short term, Grier’s sights are firmly fixed on getting Macallan’s new distillery up and running without further delay. ‘I was on-site yesterday [13 July] and we’re on track for that new timescale,’ he says.
‘It’s very emotional for me, being the author of the whole thing, to see it come alive. And it’s beautiful – utterly breathtaking.’
Breathtaking or not, it’s certainly eagerly anticipated.
Watch how Macallan's new distillery has been brought to life, in an exclusive fly-over of the site near Craigellachie.
Even with an extremely tight (i.e. small) cut there is little time for copper to do its lightening job on spirit vapour in tiny stills whose lyne arms are so acutely angled. The opposite applies to maturation, however, where the balance between large and small is more fully revealed.
That heavy new make then goes into large, predominantly 500-litre ex-Sherry casks (made of both European and American oak). A large surface-to-volume ratio means that maturation will take longer – Macallan, it is widely agreed, hits its stride fully in its mid-teens. A heavy new make will also require longer in cask to lose any vestigial sulphurous notes. The nature of the extractives in the European oak (higher levels of tannin, powerful clove and resinous aromas) also needs a heavy spirit to achieve balance. American oak on the other hand adds and enhances sweetness.

No colour adjustment takes place at Macallan, meaning that each vatting needs to not only replicate the previous one in terms of aroma and taste, but must hit the same hue, despite every cask having a different tint. It is this understanding of the way in which colour is an indication of character which was behind whisky-maker Bob Dalgarno’s creation of the ‘1824 Range’.

Aberlogie

One of the original farm distilleries of Speyside, Macallan became legal in 1824 when Alexander Reid obtained (or was persuaded to obtain) one of the new licences issued after the passing of the 1823 Excise Act. In 1868, James Stuart took the lease and rebuilt the plant. His ownership ended in 1892, when he sold Macallan to one of the giants of Victorian distilling, Roderick Kemp, who had previously owned Talisker (although he never owned both distilleries at the same time). Kemp’s ancestors – in particular the Shiach family – retained ownership until the 1996 takeover by Highland Distillers (now Edrington).
The plant has continually been expanded from its original wooden shed with two stills. It was increased to five stills (two wash, three spirit) in 1954 and then more significantly in 1965 when a new stillhouse with seven stills was built. This process continued throughout the 1970s with the total number of stills reaching 21 by 1975.
For a distillery which has become synonymous with the growth of single malt, it is worth remembering that Macallan has always been an important malt for blending. It wasn’t until the early 1980s, faced with a downturn in the market for fillings, that Macallan decided to focus more strongly on the then new single malt category.
The management team of Alan Shiach, Frank Newlands, Hugh Mitcalfe and Willie Phillips oversaw a campaign which both positioned the malt as a 'first-growth whisky' it called 'the Cognac of whisky', while always retaining a somewhat bohemian and irreverent approach to advertising and promotion.
A firm belief in the fusion of the oily, heavy, new make style and ex-Sherry casks saw Macallan, under Edrington’s governance, become the first distillery to create so-called ‘bespoke’ casks: selecting specific trees (predominantly in northern Spain, though some American oak is specified), and then with Jerez-based cooper Tevasa specifying the length and nature of drying, type of coopering, the liquid used for seasoning (oloroso) and the duration of that process. Investment in wood has increased significantly in recent years, with a complex of massive warehouses being built on the estate.
In recent years, a greater emphasis has been placed on the nascent luxury whisky market with bottlings of 50- and 60-year-old Macallan in Lalique decanters, the creation of the Fine & Rare vintage range dating back to 1926, and the Masters of Photography series.
This has not been without controversy. Its growing status as a collectable malt saw Macallan become the victim of fakers in the late 1990s. The subsequent investigation has however helped establish a methodology to check the authenticity of suspicious bottlings.
On a whisky-making front, 2004 saw the introduction of Fine Oak where American oak ex-Sherry casks and some ex-Bourbon casks were used in a mirror range to the 'classic’ 100% ex-Sherry range. Though old Macallan lovers protested, the lighter, sweeter, flavour profile brought in new drinkers, mostly in new markets.

2013 saw the launch of the 1824 Range, a four-strong series not carrying age statements which replaced some of the younger expressions in the portfolio.

The second stillhouse was brought back on stream in 2008 and in 2013 it was announced that a completely new, £100 million distillery is to be built. Production is due to be moved from the existing site to the new in 2017.

1824
Alexander Reid obtains a license to distil at Elchies distillery
1847
After Reid's death, James Shearer Priest and James Davidson take over the distillery
1868
James Stuart acquires the lease and rebuilds the distillery
1892
Stuart sells the distillery to Roderick Kemp, a previous owner of Talisker
1909
Kemp dies and the Roderick Kemp Trust is established to safeguard the family's stake in the business
1965
Macallan's stills are doubled from six to 12
1966
The Kemp Trust becomes a private limited company
1968
The group is floated on the London Stock Exchange
1974
Macallan's stills are increased again to 18
1975
Another three stills are added, bringing the distillery to 21 stills
1986
Japanese group Suntory acquires a 25% stake in the business
1996
Highland Distillers purchases the remainder of the business
1999
Edrington and William Grant & Sons buys Highland Distillers
2000
The first Macallan single cask is launched, named Exceptional 1
2001
Macallan's visitors' centre is opened
2004
Macallan Fine Oak is introduced
2009
The Macallan 1824 Collection is launched in duty free
2012
The launch of the 1824 Series is marked with the release of Gold
2013
Macallan's 1824 Series is continued with the release of Amber, Sienna and Ruby
2014
Macallan announces the build of a new, £100m distillery; the 1824 Series is extended with 'M' and Rare Cask
2012
The Macallan 64-year-old in Lalique Cire Perdue becomes the most expensive bottle of whisky sold at auction at $460,000
2014

CAPACITY (MLPA) i
9
CONDENSER TYPE i
Shell and tube
FERMENTATION TIME i
Minimum 48hrs
HEAT SOURCE i
Steam
MASH TUN TYPE i
Lauter
NEW-MAKE STRENGTH i
70%
SPIRIT STILL CHARGE (L) i
3,900
SPIRIT STILL SHAPE i
Onion
STILLS i
21 (7 wash, 14 spirit)
WAREHOUSING i
Dunnage and racked
WASH STILL CHARGE (L) i
12,950
WASH STILL SHAPE i
Onion
WASHBACK TYPE i
24 (18 stainless steel, 6 wood)
WASHBACKS i
24
WATER SOURCE i
Boreholes on Macallan Estate
YEAST TYPE i
Liquid (cream) yeast
OWNERS

The Edrington Group logo
CURRENT OWNER

The Edrington Group
1999 - present
PREVIOUS OWNERS

Highland Distillers
1996 - 1999
Macallan-Glenlivet Limited
1970 - 1996
R Kemp Macallan-Glenlivet
1946 - 1970
Roderick Kemp's Trust
1909 - 1946
Roderick Kemp
1892 - 1909
James Stuart & Co
1868 - 1892
James Priest and James Davidson
1847 - 1868
Alexander Reid
1824 - 1847

FAKE MACALLAN SCANDAL
August 2017
As an investigation is launched into a ‘fake’ 1878 Macallan sold for $10,000 a glass by a Swiss hotel, the incident recalls an infamous saga from more than a decade ago. Richard Woodard reports.

Macallan antique bottles
Hefty purchase: Macallan acquired about 100 antique bottles, creating replicas of some of them
The emergence of what appears to be a fake 1878 bottle of Macallan single malt Scotch whisky at a hotel in St Moritz recalls a wider-ranging scandal of the 1990s and the early 2000s. As the investigation by the Hotel Waldhaus am See continues, there’s an uncanny sense that we’ve been here before.
From the mid-1990s, something changed in the rare whisky auction market. The trickle of antique bottles had swollen to a flood, and this sudden succession of obscure expressions – previously unheard-of 19th-century bottlings, whiskies from long-closed Campbeltown distilleries – appeared never-ending.
They were mostly in excellent condition and they didn’t appear in isolation – instead, they came in batches of up to four identical bottles. Some went to auction, fetching (at the time) dizzy���� WmpΧ8���@��
Many were duped, some completely, others because they simply wanted to believe that the facsimile in front of them was the genuine article. But objections were raised, particularly by company archivists, and by some retailers and collectors.

Macallan vintage guide
Reading matter: Macallan published this guide before the scandal broke
This rumbling of discontent led a group of people – Scotchwhisky.com chief engineer Dave Broom (then writing for Whisky Magazine), Diageo’s Dr Nick Morgan, archivist Iain Russell (then at Chivas Brothers, now with Glenmorangie) and paper conservator Doug Stone – to launch their own investigation into the affair.
It also led some companies – Chivas Brothers, Diageo and Allied Distillers (now part of Chivas) – to reject a number of fake whiskies offered to them.
In many cases, the companies’ archivists and experts felt that something didn’t quite ring true about the bottles they were being offered. This gut instinct was then reinforced by simple fact-checking and detailed inspection: labels with ‘strength’ spelled incorrectly; the types of grammatical error made by a non-English speaker; a ‘19th-century’ Talisker bottle sporting a line-drawing of the distillery, complete with 1960s metal chimney.
Many of these bottles were identified as coming from Italy. And, in Italy, one single malt stood above all others in terms of collectability: Macallan. No surprise, then, that a large number of 19th- and early 20th-century Macallans began to appear on the market.

Between 2000 and 2002, Macallan acquired about 100 antique ‘Macallan’ bottles at auction and from private collectors, in turn offering some of these for resale via its own online auction.
At the same time, the company announced plans to launch a ‘Replica’ range of single malts based on the taste and packaging of some of the bottles. There was even a book – The Definitive Guide to Buying Vintage Macallan – with a chapter devoted to the 19th-century bottles and the chance to buy them at auction through the Macallan website.

Macallan 1878 and cork
Timely reminder: The 1878 Macallan recently opened at Hotel Waldhaus am See
The sceptics were swift to voice their concerns. Those who tasted the ‘original’ 1861 (to be recreated as the first of the replicas) found it remarkably fresh and ‘contemporary’; there was no record of a company called ‘Macallan & Talisker Distilleries Ltd’, which appeared on some of the labels; and Roderick Kemp, also named on those labels, did not own both distilleries at the same time (he sold his interest in Talisker to fund his purchase of Macallan).
Macallan was made aware of these concerns as early as December 2001, with experts offering to run forensic tests on labels the following month. Eventually, UK paper expert Peter Bower (recommended by Doug Stone) and ceramics and glass expert Simon Cottle were called in to the examine the collection in July-August 2002.
They immediately identified four ‘19th-century’ bottles as fakes, including an 1893 Macallan that used 20th-century paper and named ‘John Euring’ (rather than ‘Ewing’) on the label.
But, those glaring examples apart, the experts decided the collection was genuine – or so Macallan said at the time. Strong doubts persist to this day as to the precise conclusions drawn, as well as the scope of the investigation.
The experts confined their findings to the materials: the bottles were Scottish and from the 19th century (or the 18th century in a couple of cases), and the paper used for the labels was from the right period. It’s also unclear whether the neck tags showing the ‘vintages’ were checked.
At the time when many of these fake bottles surfaced, it was still relatively easy and cheap to find antique bottles and paper. To paraphrase the words of Dave Broom at the time: just because a painting has a 19th-century canvas and frame, that doesn’t make it a Monet.

Macallan 1870
Victorian era: Macallan offered this bottle at auction with a reserve price of £8,500
In 2003, Macallan went further, submitting liquid from 16 bottles dated from 1856 to 1919 for laboratory carbon dating. All were found to contain post-1950 liquid. A second tranche, sent in January 2004, met with similar results.
The fallout from the saga led to more questions being asked. Why, when Macallan had the initial test results on the whisky in December 2003, did it wait until May 2004 to make them public? Why did it continue with the online auctions when there were already doubts about provenance? Why persist with the Replicas series – 1861, followed by 1841 and 1876 – when investigations were under way?
And, bringing things up to date, why continue to display some of these 19th-century bottles at the distillery when so many people have raised so many concerns about their authenticity? Some have now been withdrawn from public view pending further tests, but the company insists that this is a ‘precaution’ and that it still regards the bottles and labels as genuine.
What will these ‘further tests’ on the distillery bottles cover? The inks used on the labels, as well as the printing techniques, typefaces and the adhesive used to fix them to the bottle? These are all aspects that are routinely examined when authenticating fine wine.
Meanwhile, that Macallan Replica series of bottlings – which turned out to be replicas of fakes – sold for about £100 a bottle when everyone thought they were based on the genuine article. Now, when we all know they’re fake, they fetch several hundred pounds each.

MACALLAN EXCEPTIONAL SINGLE CASK LAUNCHED
November 2017
Speyside single malt Macallan has launched its Exceptional Single Cask range – a series of seven whiskies matured for between 12 and 22 years.
Cask strength: The range includes malts that have surprised Macallan’s whisky makers
The cask strength whiskies have been drawn from seven ex-Sherry casks, filled between 1995 and 2004 and bottled without artificial colouring.
Charlie Whitfield, manager of brand education and prestige whiskies at Macallan, said the range had been inspired by the ‘whisky maker’s bench’ found in the single malt’s sample room.
‘This stunning new range, bottled at cask strength, presents those particular cask samples which have taken our whisky makers by surprise,’ he added.
‘The Macallan’s Exceptional Single Cask range provides an opportunity to experience those moments.’
The Macallan Exceptional Single Cask range is available now in the US, with an estimated retail price of US$250-1,300 per bottle. The range will later be released in ‘select international markets’.
Looking back to 2004, the shock that greeted the news that Macallan’s antique collection was riddled with fakes was tempered by the thought that at least all was now in the open, that people wouldn’t be fooled by these bottles again. The recent episode at Hotel Waldhaus am See, which occurred in one of the world’s leading whisky bars, shows that that is emphatically not the case.
The inescapable conclusion is that the initial moral of the story as written by Dave Broom in Whisky Magazine in 2004 – that of ‘caveat emptor’ or ‘buyer beware’ – remains undimmed more than a decade later. Especially if the whisky in question costs the equivalent of US$10,000 for one small glass.

MACALLAN SHERRY OAK 40 YEARS OLD UNVEILED
December 2017
Speyside single malt Macallan has launched a 40-year-old limited release whisky, priced at US$9,000 a bottle and billed as the ‘pinnacle’ of its Sherry Oak range.
Macallan Sherry Oak 40 Years Old
Rare beast: Only 465 bottles of Macallan Sherry Oak 40 Years Old will be released globally
Macallan Sherry Oak 40 Years Old is only the third non-vintage release of a 40-year-old expression from the distillery, and follows a similar release in 2016.
The whisky was matured exclusively in three oloroso Sherry-seasoned oak casks – two butts and one hogshead – and only 465 bottles will be released worldwide, bottled at a strength of 44% abv.
Macallan said the distillery’s ‘robust, fruity and full-bodied’ new make spirit had been transformed into a whisky ‘of great richness and character’ by its maturation.
The whisky is said to have ‘hints of sultanas, ginger and wood spice against a backdrop of sweet cinnamon and citrus’ on the nose, and a palate of ‘soft cinnamon spices, leading into date and figs’.
Macallan master distiller Nick Savage said: ‘After a gentle slumber for over 40 years in our exceptional, Sherry-seasoned oak casks, this rare single malt is full of rich flavour and a beautiful natural colour.’
The whisky will be released in late December, with 70 bottles allocated to the US.

MACALLAN LAUNCHES FIRST LONDON WHISKY LOUNGE
February 2018
Macallan has opened its first whisky lounge in the UK at Four Degree restaurant in Vauxhall, London.
Macallan whisky lounge Four Degree
Whisky lounge: Macallan’s first UK Lounge has opened in Vauxhall, London
The lounge features ‘contemporary modern design, complete with frosted glass for privacy’ and hosts London’s largest official collection of Macallan 40 Year Old.
In addition to Macallan whiskies, the lounge stocks a range of the ‘most exclusive’ whiskies from around the world, including expressions from Scottish distilleries such as Bruichladdich and Highland Park, Japanese distiller Suntory and indepenedent bottler Samaroli.
Alongside the whisky selection, Four Degree’s whisky lounge will serve a range of Euro-Japanese dishes including A5 wagyu sirloin with ponzu sauce, garlic chips and spring onion, as well as freshly-prepared sushi from a dedicated sushi bar.
Cocktails include a blend of Akashi whisky, momo fruit liquor and homemade chestnut honey, said to offer ‘the perfect bitter-sweet combination’ of flavours.
‘Guests will be able to enjoy an exceptional range of Macallan whiskies, along with specially curated cocktails and tasting flights, said Macallan’s head of brands Chris Anderson.
‘Four Degree’s superb cuisine and artistic ambience make it an ideal destination for those wanting to savour some of the finest whiskies in the world.’
Four Degree is open daily for lunch and dinner, with live music in the evenings from Thursday to Saturday.

‘HOLY GRAIL’ MACALLANS SET FOR AUCTION
March 2018
Two rare bottles of 60-year-old Macallan, not seen at auction for more than three decades, are set to smash records when they are sold by Bonhams in Hong Kong this May.
Macallan Peter Blake Valerio Adami
‘Holy Grail’: The two 60-year-old whiskies are among the most sought-after Macallans
Distilled in 1926, bottled in 1986 and last auctioned in the 1980s, the two bottles feature labels designed by Peter Blake and Valerio Adami, two leading figures of the Pop Art movement.
Only 12 bottles of each edition were produced, and were originally offered as corporate gifts to Macallan’s most valued customers.
The bottles are packaged in ‘tantalus’ cabinets, specially commissioned to echo the traditional distillery spirit safe, and each has a pre-sale estimate of HK3.6m-4.6m (£330,000-425,000).
‘These bottles are exceptionally rare,’ said Daniel Lam, Bonhams’ head of fine wine and whisky in Hong Kong.
‘The exceptional calibre of the whisky, combined with the wonderful artwork from two towering figures of 20th-century Pop Art – Peter Blake and Valerio Adami – represent a unique marriage of excellence.
‘Only 24 of these bottles were produced, and the sale is a once-in-a-generation opportunity for collectors to acquire the Holy Grail of Macallan.’
Sir Peter Blake is best-known for his artwork for the landmark Beatles album Sgt Pepper’s Lonely Hearts Club Band, released in 1967, and designed an artwork incorporating eight decades of Macallan miniatures to celebrate his 80th birthday in 2012.
Italian artist Valerio Adami is renowned for painting bold, flat forms outlined in thick, black lines, in a style reminiscent of comic art.

In April 2017, a collection of Macallan – The Macallan in Lalique Six Pillars Series – set a new world record price for any lot of whisky sold at auction, fetching more than HK$7.72m (US$993,000) at Sotheby’s in Hong Kong.
The Bonhams Rare and Fine Wine and Whisky Sale is scheduled for Friday, 18 May at 6pm, at Bonhams, Suite 2001, One Pacific Place, Admiralty, Hong Kong.

MACALLAN 50 YEARS OLD UNVEILED
March 2018
Speyside single malt Macallan has launched Macallan 50 Years Old, a £25,000 Scotch whisky limited to only 200 bottles worldwide.
Macallan 50 Years Old
Half-century: Only 200 bottles of the £25,000 single malt will be available globally
Macallan said the new release reflected the distillery’s ‘journey of discovery in the modern era’, adding that it was created at a time when Macallan was thinking of the future by increasing its number of stills.
These ‘curiously small’ stills helped to concentrate the flavours of Macallan’s new make spirit, it added, giving it a ‘robust elegance’ to be combined with the influence of ex-Sherry, European oak casks from Spain.
Macallan 50 Years Old is described as a ‘rich and complex’ single malt, presenting ‘sweet oak vanilla and blackcurrant characters, with a beautiful, vibrant amber natural colour’.
‘After being left to mature for half a century in our exceptional Sherry-seasoned oak casks, this wonderfully rare single malt is full of rich flavour and beautiful natural colour,’ said Nick Savage, Macallan master distiller.
‘With a finite volume of 200 bottles worldwide, this is a highly limited and expertly crafted release, providing the chance to own something world-class and extraordinary.’
Bottled at 44% abv, Macallan 50 Years Old is packaged in a solid oak box, featuring an etched face inlaid with a matt gold badged age statement.
Available now, only 200 70cl bottles are on sale, priced at £25,000 each.
The launch comes a day after Macallan announced a wholesale revamp of its core single malt line-up, including the axing of the colour-led 1824 range.

MACALLAN AXES 1824 RANGE IN GLOBAL REVAMP
March 2018
Luxury-focused Speyside single malt Macallan is axing its colour-led 1824 range, part of a wholesale revamp of its whisky portfolio.
Macallan 12 Year Old trilogy new design
New look: The changes aim to make it easier for drinkers to choose the right product
The rethink also sees the rebranding of Macallan’s Fine Oak range – which uses ex-Bourbon as well as American and European oak ex-Sherry casks – as Macallan Triple Cask Matured, to bring it in line with Macallan Sherry Oak and Macallan Double Cask.
The plans also include the discontinuation of Macallan’s 1824 series – a range of four NAS sin���� WmpΧ8���@��div>The range was criticised by some whisky enthusiasts, and Ruby was discontinued last year thanks to a lack of available stock.
Now Amber and Sienna will also be withdrawn, while Gold will be absorbed into the Double Cask range as Macallan Double Cask Gold.
Meanwhile, there are plans to release higher-strength and higher-age variants of Macallan Double Cask 12 Years Old following the ‘global success’ of the expression since its initial release in 2016.
Macallan said the range changes were made ‘following feedback from customers and consumers’.
The changes also involve a new bottle design, described by Macallan as ‘a bold new look’ and said to have been inspired by the packaging of Macallan Rare Cask and Rare Cask Black.
The new bottle has broad shoulders, with a chevron cut into the bottle near the neck, and also includes an anti-refill closure and the use of anti-counterfeit technology.
‘With this bold new design we want to do justice to the extraordinary whisky inside the bottle which, of course, is what we at The Macallan and every whisky fan worldwide really cares about,’ said Glen Gribbon, Macallan marketing director.
‘We think the new bottle looks as good in a world-class bar as it does on a table at home being shared with friends.
‘In addition, we have invested thousands in developing anti-refill and anti-counterfeit technology to help protect consumers.’
Discussing the renaming of the Fine Oak range, Gribbon added: ‘We want to make it easy for our fans to select a whisky that’s right for them. What could be simpler than one, two, or three cask types?
‘By consolidating our core range to Sherry Oak, Double Cask and Triple Cask Matured, we’re able to highlight the variety of whisky coming out of our distillery and also to encourage new and existing fans to try The Macallan across a variety of occasions.’
The new range and redesigned bottles will begin a global roll-out from April this year.
Macallan’s new, £100m-plus distillery, which began production trials late last year, is due to open to the public this summer.

MACALLAN 1926 MALTS FETCH WORLD RECORD $1.2M
April 2018
Two rare bottles of Macallan 1926 single malt whisky have set a new world record after they were sold by Dubai Airport retailer Le Clos for US$1.2m.
Macallan 1926 at Le Clos, Dubai Airport
Record-breakers: The whisky was distilled at Macallan in 1926 and bottled in 1986
The bottles, with labels designed by artists Sir Peter Blake and Valerio Adami, were bought by an international businessman for his private collection for US$600,000 each, setting a new record for the most expensive pair of whisky bottles sold.
The spirit was distilled at Macallan in 1926 and matured for 60 years in ex-Sherry casks before being bottled and released in 1986.
Of the 40 bottles produced, Sir Peter Blake – the pop artist famed for designing the Sgt Pepper’s Lonely Hearts Club Band cover for The Beatles – and Italian graphic artist Valerio Adami designed the labels for 12 bottles each.
These were originally offered as corporate gifts to Macallan’s most valued customers, but have since become some of the most sought-after bottles by whisky collectors.
‘These represent some of the most exclusive bottles ever produced, making this an iconic sale that will be remembered worldwide for years to come,’ said Geoff Kirk, Macallan’s director of prestige.
‘It is incredibly rare for The Macallan 1926 to be made available for purchase, and the sale offers whisky connoisseurs the chance to secure historic bottles emblematic of 20th-century pop culture.’
Le Clos said that each of the two bottles had originally sold for £20,000, with the last known individual bottle sold at auction by Christie’s in 2007 for US$75,000.
The world record price for a single bottle of whisky remains the $628,000 paid for The Macallan M Impériale at Sotheby’s in Hong Kong in 2014; however, an Impériale holds six litres, or the equivalent of just over eight-and-a-half 70cl bottles.
But the sale by Le Clos may not hold onto its record-breaking status for long: it comes a few weeks before two more of the Blake and Adami bottles are due to be auctioned by Bonhams in Hong Kong.
The bottles each have pre-sale estimates of HK$3.6m-4.5m (US$460,000-573,000), but could well exceed those amounts.

Farbe sticht Alter
Macallans neue Single Malts: Auf dem Holzweg
Stuart MacPherson ist Master of Wood beim Whiskyhersteller Macallan. Der wagt jetzt ein ganz neues Konzept: Statt nach Alter werden die neuen Single Malts nach Farben klassifiziert. Da gibt das Holz der Fässer den Ton an - und deren vorherige Nutzung den Geschmack des fertigen Whiskys.
Herr MacPherson, der Single-Malt-Absatz steigt. Bei Sherry und Portwein ist das nicht so. Aber sie brauchen Sherry- und Portweinfässer für die Whiskyproduktion. Haben Sie als Master of Wood ein logistisches Problem?
MacPherson: Wir müssen eben sicherstellen, dass wir genug Weine haben, die wir für die Aromatisierung der Fässer benötigen. Wir arbeiten mit zwei Sherryproduzenten zusammen: Gonzáles Byass und Williams & Humbert, außerdem mit ein paar kleineren unabhängigen Bodegas. Der Sherry muss zwischen 12 und 18 Monaten in den Fässern lagern, damit wir sie verwenden können. Wir haben knapp 60.000 Fässer auf Lager und damit reichlich Spielraum für Lagerung unseres Macallans.
Wie teuer ist ein Premium-Sherryfass?
MacPherson: Ein Sherryfass mit 500 Litern Fassungsvermögen kostet rund 780 Euro. Ein Bourbonfass hingegen nur um die 90 Euro, aber die sind auch deutlich kleiner, rund 225 Liter. Für die neue 1824 Series verwenden wir ausschließlich ehemalige Sherryfässer aus amerikanischer und spanischer Eiche. Macallan nimmt in diesem und dem kommenden Jahr 18 Millionen Euro für neues Holz in die Hand. Wir investieren viel Geld in diesem Bereich. The Edrington Group alleine ist für rund 90 Prozent der Sherryfass-Importe in Schottland verantwortlich, 80 Prozent davon gehen zu Macallan.
mm: Es gibt ein Video in Macallans Youtube-Channel. Das sieht allerdings aus, als hätte Greenpeace das gedreht, um die Zerstörung alter Eichenwälder anzuprangern. Man sieht, wie eine alte Eiche fällt, und Tonnen von Holzbrettern auf den Lagerplätzen der Fasshersteller.
MacPherson: Wir müssen uns in puncto Nachhaltigkeit wirklich nichts vorwerfen. Wir reden gern über das, was wir in Nordspaniens Wäldern tun. Wir fällen nicht nur Bäume, wir pflanzen Bäume. Wir arbeiten dabei eng mit der spanischen Forstbehörde zusammen. Es gibt dort seit unserer Arbeit mehr Eichen als vorher. Wir sind wahrscheinlich die einzige Destillerie, bei welcher man den gesamten Prozess - vom Fällen des Baums bis zum Befüllen des Fasses - mitverfolgen kann.
Was ist am wichtigsten für die Qualität des Fasses und schließlich des Whiskys?
MacPherson: Bei Macallan verwenden wir drei verschiedene Fässertypen: Spanische und amerikanische Sherryfässer und amerikanische Bourbonfässer. Diese haben alle verschiedene Aromen und Charakteristika. In erster Linie ist natürlich das Holz entscheidend - für die 1824 Series werden ausschließlich ehemalige Sherryfässer verwendet. Aber es gibt weitere Faktoren: Wie die Lagerung oder die Verarbeitung. Man kann sich bei der Hitzebehandlung zwischen dem sogenannten Toasting und Charring entscheiden. Unsere Sherryfässer werden meist getoastet - das dauert länger, ist aber auch sanfter zum Holz. Das Charring, bei dem die Innenseite bei recht hohen Temperaturen verkohlt wird, ist eher bei den Bourbonfässern üblich.

The Macallan: Zwei Flaschen Whisky für 1,2 Millionen US-Dollar
26.04.2018
Teuerster Whisky der Welt
Zwei Flaschen Macallan für 1,2 Millionen US-Dollar verkauft
Oldtimer und Kunst top: Diese Liebhabereien bringen am meisten Rendite
Shopping am Flughafen kann schon mal ins Geld gehen - auch wenn die Läden mit vermeintlich günstigen Preisen vor allem für Spirituosen werben. Ein anonymer Sammler hat am Flughafen Dubai beim Spirituosenhändler Le Clos 1,2 Millionen US-Dollar für zwei Flaschen Whisky ausgegeben, wie die Tageszeitung "Die Welt" berichtete.
The Macallan: Master of Wood Stuart McPherson im Interview
Der Weltrekordpreis ist allerdings nicht ausschließlich dem Inhalt der Flaschen geschuldet. Wertvoll ist vor allem das Design der beiden Flaschen des seltenen, 1986 abgefüllten Single Malt Whisky Macallan 1926. Insgesamt wurden von dem in Sherry-Eichenfässern gereiften Whisky nur 40 Flaschen produziert - und je zwölf wurden von von den Pop-Art-Künstlern Sir Peter Blake und Valerio Adami gestaltet. Blake war unter anderem Mitgestalter des Beatles-Albums "Sgt Pepper's Lonely Hearts Club Band".
Die Flaschen waren vor 32 Jahren zunächst für je 20.000 britische Pfund an ausgewählte Kunden verkauft worden; zuletzt ging eine der Flaschen 2007 beim Auktionshaus Christie'

THE ADS THAT MADE MACALLAN
February 2019
Macallan is perhaps the most famous single malt whisky on the planet today – but, 40 years ago, it was barely known outside Speyside. Its transformation from local hero to global powerhouse was kickstarted by a low-key but exceedingly clever ad campaign. Richard Woodard reports.

Heavenly creatures: Macallan’s ads in the 1980s and 1990s were highly inventive
Last year, Macallan launched a new global marketing campaign. Costing a reputed US$18m, Make the Call has as its centrepiece a 90-second video in which a shirtless man freefalls from a high mountaintop to his apparent doom, before sprouting wings and soaring triumphantly to safety. ‘Would you risk falling,’ the caption enquires, ‘for the chance to fly?’

In its scope, ambition and production values – not to mention its cost – it says much about a whisky that has evolved from farm distillery by-product to the world’s most lucrative single malt, a luxury lifestyle brand with a new, £140m distillery home. The ad features no swirling glass, no hero bottle shot, no reference to whisky at all bar the mention of the Macallan name at the end.

Forty years earlier, in 1978, Willie Phillips applied for a new job: that of managing director at Macallan. He recalls: ‘I stayed in Elgin overnight and thought I’d better go to the bar and ask for a Macallan so I knew a little bit about it before I went to the interview.

‘I looked everywhere on the bar, but I couldn’t see it. I was very disappointed, because I thought: “Gee whizz, this job might not be what I thought it was.” So I asked the chap behind the bar and it was on the gantry – it was on optic.’

The anecdote says much about the status of Macallan in those days: a blender’s malt, well-regarded on Speyside, little-known beyond its borders. Phillips got the job and became part of a team – alongside Hugh Mitcalfe, who died earlier this year, Frank Newlands and the owners, Allan and Peter Shiach – that was determined to change that.

‘It was tiny back then,’ says Phillips. ‘Possibly selling 2,000 cases at the time. But the family had laid down stocks from 1968, and 1968 plus 12 is 1980. So we started marketing in 1980.’

That marketing was built on the quality and quantity of Macallan’s whisky inventory, as Hugh Mitcalfe later explained. ‘I was amazed,’ he said. ‘There was stock of such quality that you wouldn’t have seen anywhere else in Scotland. It was a marketing person’s dream.’

The communications campaign that followed was foreshadowed in 1973, when the Shiachs had enlisted two advertising executives, art director David Holmes and copywriter Nick Salaman, to design a ‘brochure’ to attract overseas distributors.

The result was The Remarkable History of The Macallan-Glenlivet, a kind of artist’s folio telling the story of the whisky in copperplate writing and watercolour pictures. ‘A piece difficult to toss into the bin,’ as David Holmes, who died last year, wrote in his memoir David Holmes’ Book.

In 1979, Phillips and Mitcalfe went back to Holmes and Salaman, who by this time were working at London ad agency Holmes Knight Ritchie. Mitcalfe’s brief was simple: ‘We want a greater voice than our situation merits.’

Phillips adds: ‘As we talked about what we wanted, I could see their eyes getting brighter and brighter. Then I said: “Your total budget, gentlemen, is £25,000.”’

At the time, that was just about enough to buy a single-page ad in The Sunday Times colour supplement. ‘We chose otherwise,’ wrote Holmes in his memoirs. ‘A more work-intensive, targeted campaign to reach opinion formers.’

The 200-plus ads that followed over the next 16 years broke new ground, both in content and placement: small spaces next to The Times crossword, seen as the perfect spot to catch the eye of Macallan’s target consumers: ‘Quite educated, not stand-offish, who enjoyed a little joke,’ as Salaman describes them.

The ads were witty, quirky and clever, combining Salaman’s verbal dexterity with Holmes’ artistic skill, and his ability to discover and use talented illustrators, including Sara Midda, Carolyn Gowdy, Michael O’Shaughnessy, Brian Grimwood and Axel Sheffler (of The Gruffalo fame).

Early examples, such as A Place Called Macallan and The Snow on Benrinnes… set the scene gently, never overpowering the reader with too much information. ‘They wanted to creep up on the market,’ says Salaman. ‘When you enjoy The Macallan, you’re part of the club. It wasn’t a loud trumpet, but one insistent horn that we blew.’

Many of the best examples came from simple but amusing anecdotes, such as Fetch, featuring a dog called Macallan, A Tale of a Luggy Bonnet and Nae Macallan… Nae Fish. The stories came from the people who worked at the distillery and, in time, from Macallan’s growing army of fans, The Advocates of the Macallan.

There was The Complaint, where a correspondent – later revealed to be Willie Phillips’ brother Jack – bemoaned Macallan’s move to a cork stopper because his surreptitious attempts to sneak a dram could now be overheard.

To the Sherry-woods celebrated May Day and the advent of spring. Salaman recalls: ‘I walked into Chelsea Arts Club and there was [TV newsreader] Reggie Bosanquet with a few friends sitting on high stools at the bar. Then Reggie just called out: “Hooray! Hooray! The 1st of May! Outdoor fucking starts today!” Well, we had to clean it up a bit, so it became “outdoor sipping” instead.’

As time passed, the campaign grew and diversified, including a ‘crossword clue’ that doesn’t mention either Macallan or whisky; the use of photography in No 1 in Dallas, playfully linking the Moray village of that name with Dallas the TV soap; large-format poster ads such as Take Away the Nectar! and The Colossus of Nose (the tiny figures ascending the edifice are Holmes and Salaman) – and even a cinema spot, The Long Sleep, featuring the voices of Brian Blessed as a slumbering cask of Macallan and Miriam Margolyes as an impatiently empty bottle.

Through it all, the inimitable tone of voice remained constant, as did the strapline: ‘The Macallan. The Malt.’ ‘The idea struck us from The Glenlivet,’ remembers Salaman. ‘They were using a kind of slogan of about four lines at the time, and we said: “We’re not going to do that.” The more you talk, the less credible you are.’

‘I remember with the tagline, we went through various options,’ adds Phillips. ‘The Superb Malt; The Wonderful Malt; The Superior Malt. Nick Salaman said: “Why not The Macallan, The Malt?” Well, Hugh [Mitcalfe] immediately jumped on that.’

Not everyone was happy with the switch from Macallan to The Macallan, however. ‘There was a complaint from The Glenlivet,’ recalls Phillips. ‘Hugh was a lawyer, and he wrote back that he didn’t think anywhere it said that you could register the trademark of the definite article.’

The whisky too was part of the PR offensive, from the 25-year-old Anniversary Malt to 50-year-old and 60-year-old releases. ‘It was part and parcel of getting the name of Macallan known outside Speyside,’ explains Phillips. ‘Hugh was a marketing genius, because he never, ever exploited those stocks, he used them for Macallan publicity.’

David Holmes’ influence extended beyond the ads; as his son Rupert recalls, he painted the famous watercolour of Macallan’s home, Easter Elchies House, designed numerous labels and packs, and briefed Sir Peter Blake on the label design for the first Macallan 60-year-old, 1926 release – now one of the most sought-after whiskies on the planet. Holmes also designed the tantalus cabinet that houses the bottle.

Meanwhile, the ads themselves are now enjoying a new lease of life, commemorated in an ongoing, 24-part series of Macallan single malt releases known as The Archival Series.

However well-regarded it may be, the true test of any marketing campaign is its ability to sell more of its product. By 1988, Macallan had won The Queen’s Award for Export – an accolade marked by one of Holmes’ and Salaman’s typically wry ads, A Point of Etiquette.

Success brings admirers, and in business they tend to be acquisitive. In 1996, Macallan was bought by Highland Distillers, and the old guard of the Shiachs, Phillips, Mitcalfe and co. were out. A new phase was dawning for Macallan, one of lifestyle and luxury, rather than pithy advertising aimed at an educated but perhaps narrow audience.

In 2018, Macallan opened its astonishing new distillery, a shrine to four decades of success that have utterly transformed what was once the Speyside insider’s single malt. Phillips and Mitcalfe were not invited to the launch party, but Holmes and Salaman were.

‘We had a great time,’ Salaman says. ‘We wore tam o’shanters, and I think they were a little concerned about who we were until we explained that we were the ones who were there at the beginning with those funny little ads.

‘Looking back now, it was an awful lot of fun. People think that whisky is a very important thing, but really you’re selling pleasure and happiness. The drinks business is part of the entertainment business.’

The Long Sleep (1990):

Macallan 50 Years Old unveiled

March 2018
Macallan 50 Years Old unveiled
The £25,000 Speyside single malt whisky will be limited to only 200 bottles worldwide.

Macallan Sherry Oak 40 Years Old unveiled
Macallan Sherry Oak 40 Years Old unveiled
The US$9,000 single malt is billed as the ‘pinnacle’ of the distillery’s Sherry Oak range.

Macallan Exceptional Single Cask launchedS
17 November 2017
Macallan Exceptional Single Cask launched
The seven single cask single malts have been matured for between 12 and 22 years.

PETER BLAKE MACALLAN SELLS FOR £615K
March 2019
A rare bottle of Macallan 60-year-old with a label designed by pop artist Sir Peter Blake, has sold at auction for £615,000.

Macallan 1926 60 Year Old sold at Bonhams Edinburgh in March 2019
Valuable asset: The 1926 Macallan, with a label designed by Sir Peter Blake, sold at Bonhams Edinburgh this week
The bottle of 1926 Macallan is one of just 12 featuring the Blake labels, which were created by the Speyside distillery in 1986.

It had been estimated to sell for between £500,000-£700,000 when it went for auction at Bonhams in Edinburgh on 6 March.

Bonhams whisky specialist in Edinburgh, Martin Green, said: ‘Only 12 bottles of the Macallan 60-year-old 1926 were issued with the label designed by Sir Peter Blake, who is known throughout the world for co-creating the cover for the Beatles’ 1967 album Sgt. Pepper’s Lonely Hearts Club Band.

‘It is very exciting to have sold one of these incredibly rare bottles here in Scotland for such a very high price.’

During the 1980s and ’90s, Macallan produced two sets of 12 bottles drawn from a single ex-Sherry cask. Half were adorned with a label designed by Blake, while the other 12 featured a label designed by Valerio Adami.

Several bottles have been sold in retail and at auction over the past year, some of which have broken auction records.

The highest price fetched for a Sir Peter Blake Macallan remains the £751,703 paid at a Bonhams sale in Hong Kong in May last year.

In October 2018, an Adami bottling fetched £848,750 at Bonhams’ Edinburgh auction.

However, the world record for the highest price paid for a bottle of whisky at auction is held by another 1926 Macallan with a hand-drawn label designed by Irish artist Michael Dillon, which sold at Christie’s in London in November for £1.2m.

Bonhams’ Edinburgh auction also saw the sale of two 1926 Dalmore 50-year-olds, one of which surpassed its pre-sale estimate by £7,000 by fetching £27,563 – the other sold at £17,563 – plus a Springbank 1952 which sold for £18,813.


Latest rare Macallan misses auction record
LATEST NEWS
MACALLAN’S ‘BASE JUMPING’ ADVERT BANNED
Macallan’s Make The Call advert, featuring a man jumping off a cliff, has been banned in the UK for promoting ‘risky behaviour’.

‘Risky behaviour’: Macallan’s Make the Call advert has been criticised for associating alcohol with extreme sports
The 90-second advert was released in November 2018 as part of Macallan’s first global marketing campaign.
It features a man jumping from a cliff and falling through the air before sprouting wings and flying. His actions are accompanied by the tagline: ‘Would you risk falling… for the chance to fly?’
Six complaints were made to the UK’s Advertising Standards Authority (ASA), challenging whether the ads were ‘irresponsible and linked alcohol with daring, toughness or irresponsible behaviour’.
The ASA upheld the complaints, noting that the advert was reminiscent of the extreme sport of base-jumping.
At the start of the advert, a man can be seeing peering over the edge of a cliff and clenching his fists, giving the impression that ‘he was nervous about jumping and was building up the courage to do so’.
The ASA said: ‘In that context, we considered that the act of jumping off the cliff was very dangerous, potentially fatal, and consisted of extreme risk-taking behaviour.’
It ruled: ‘Whilst we acknowledged that some elements of the ad were fantastical, such as the distance the man fell through the clouds, and the sprouting of wings which enabled him to fly away instead of hitting the ground, we considered, nevertheless, that the central message of the ad, which was explicitly highlighted through the tagline “Would you risk falling ... for the chance to fly?”, was one of promoting risky or daring behaviour to reap possible rewards.
‘Although the character was not seen consuming alcohol at any point, we considered the ads made a clear association between an alcoholic product and potentially very dangerous, daring behaviour and concluded that they were irresponsible.’
Macallan’s owner, Edrington, had argued that the advert was intended to be mystical, and ‘clearly removed from the real world’.
It said the tagline ‘Make the Call’ was used globally to reflect the brand’s philosophy, and referred to its own history of making tough decisions.
It claimed that the story was ‘simply a metaphor about making decisions’.
A spokesperson for Macallan said: ‘The Macallan co-operated fully with the Advertising Standards Authority in response to a small number of complaints about our brand’s global awareness campaign.
‘Prior to launching the campaign, we worked closely with the relevant bodies including Clearcast, ITV and Instagram who all deemed the campaign 100% acceptable.  
‘In light of the ASA ruling, we have acted to address their concerns and removed the campaign film from relevant channels accessible by the UK audience. As phase one of the campaign is now complete, we will take onboard the ruling as we plan for next phase of the campaign.
‘The overall theme of the global campaign is about bold decision making and targeting a new generation of consumers. This will continue to be the focus of the global campaign, though we will of course take on board the ASA’s comments in relation to the film elements in the UK market as we develop the campaign in the future.’
At the time of its release, Edrington heralded the advertising campaign – the first of its kind for the Scotch whisky brand – as marking ‘a new chapter in the history of The Macallan’.
It was released to cap off a ‘momentous year’ for the brand, which opened its new £140 million distillery in Speyside in June.
The Make The Call film was directed by RSA Films’ Juriaan Booij, and filmed by John Mathieson, the Oscar-nominated cinematographer behind Gladiator and X-Men.

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