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Glen Ord

SCOTCH SINGLE MALT WHISKIES > G
GLEN ORD
12 years old
40%
NORTHERN HIGHLAND MALT
'I Shine not Burn' (Very Old Bottling)
Produced in Glen Ord Distillery
John Dewar & Sons, Perth

Glen Ord embodies all the virtues of the Clan MacKenzie motto - ' I Shine not Burn': resolute, consistent, integrety, quality and an exemplary strenght of
character.

GLEN ORD
23 years old
60,80%
RARE MALTS SELECTION
Natural Cask Strenght
Distilled 1974
Bottled October 1998
Limited Edition
Genummerde flessen
United Malt & Grain Distillers, Glasgow

Glen Ord founded in 1838 on Clan Mackenzie land at Muir of Ord near Inverness. Glen Ord takes its pure water from mountain lochs and much of its rich barley from the Black Isle.

This pale yellow 23 year old reveals a leafy, lightly peated nose, a sweet, nutty palate and a full-bodied, soft style. A characterful Northern Highland malt, with an emphatic gingery finish.

GLEN ORD
12 years old
43 %  
LAST BOTTLE AND EMPTY
Northern Highland Malt
Decanter
The Glen Ord Distillery,
Muir of Ord, Ross-shire

Uitgebracht aanvang 2004 'Perilously Drinkable Whisky'.

Full-bodied, Glen Ord delightfully balances soft, sweet maltiness with a spicy, peat-smoked dryness.
Richly rounded from ageing in sherry casks, the deep flavour lasts on the palate and finishes long and smooth with emphatic hints of dry ginger.

Best Single Malt of the Year.
Glen Ord has won international recognition as one of the great Single Malt Scotch Whiskies.
Winner of a prestigious I W S C Gold Medal for two consecutive years and awarded the overall trophy: 'Best single malt up to 15 years old'.

GLEN ORD
28 years old
58,3 %
SPECIAL RELEASES 2003
Fine Cask Strenght
Single Malt Whiskies
THE HIDDEN MALT
Northern Highland Malt
Distilled 1975
Bottled 2003
Limited Edition
3600 unique hand finished,
etched Glen Ord Decanters
Genummerde Decanters
Glen Ord Distillery,
'A lively, complex whisky'.

Smoky-sweet with a fresh, explosive finish, this rare old amber whisky from the Black Isle, north of Inverness, is far more lively than its 28 years might suggest. The barest hint of smokiness introduces fruity, fragrant aromas redolent of crusty bread baking. Medium to soft in body, it is firm, even assertive on the palate. Sweet honey and spice flavours pre¬dominate. It has a pleasing waxy viscosity when water is added.
An exiting finish. There's a striking freshness to the spicy, medium-lenght finish, in which an extraordinary profusion of sweet-and-sour flavours bursts on the palate.

GLEN ORD
25 years old
58,3 %
SPECIAL RELEASES 2004
Fine Cask Strenght
Single Malt Whiskies
THE HIDDEN MALT
Northern Highland Malt
Distilled 1978
Bottled 2004
Limited Edition
3600 unique hand finished,
etched Glen Ord Decanters
Genummerde Decanters
Glen Ord Distillery,
Muir of Ord, Ross-shire

GLEN ORD
30 years old
58,7%
SPECIAL RELEASES 2005
Natural Cask Strenght
NORTHERN HIGHLAND MALT
Scotch Single Malt Whisky
THIRD LIMITED RELEASE
Limited Edition
Distilled 1975
Bottled 2005
6000 bottles worldwide
Vatted from a mixture of
American Oak and European Oak
refill casks each more
than 30 years old
Hand-finished, etched
Glen Ord decanter
Glen Ord Distillery,
Muir of Ord, Ross-shire

Rich, sweetly fruity and scented malt with good balance. A fine example of the old-fashioned Highland style; an excellent all-pupose malt.
'A rounded complex whisky'
Fruity and sweet with fine balance, this rare old amber whisky from the Black Isle is smooth, subtly complex and self-assured.
Fragrant hints of spice and smoke introduce rich, fruity aromas.
Medium-soft in body, it is sweetly rich-tectured, later drying on the palate.
Flavours of sweet honey, citrus and spicy ginger develop to yield a light nutt-ness on the lemony finish.

ORD
over 12 years old
70o Proof
Distilled at Ord Distillery, Muir of Ord
Peter Dawson Limited, Glasgow

ORD
10 years old
56,9 %
CADENHEAD'S
AUTHENTIC COLLECTION
Cask Strenght
Distilled March 1985
Bottled July 1995
No additives
No colouring
No chill filtration

THE SINGLETON OF GLEN ORD
Matured for 18 years
40 %
Perfectly Balanced, Naturally
Rich & Smooth
Glen Ord Distillery, Muir of Ord,
Ross - Shire

GLEN ORD
Aged 20 years old
54,40 %
A BLADNOCH FORUM BOTTLE
Dist. 6th February 1990
Puncheon no. 1160
Bottled. 9th June 2010
653 Numbered Bottles
Bladnoch Distillery, Wigtown

GLEN ORD
Aged 13 years
55,2 %
SINGLE MALT SCOTCH WHISKY
FROM A SINGLE CASK
Date Distilled 23rd April 2002
Cask type: Refill Barrel / ex Bourbon
Society Single Cask Code: 7 7 . 3 9
Outturn: One of only 204 Bottles
The Scotch Malt Whisky Society,
Leith, The Vaults, Edinburgh
Spicy & Sweet
A clean green flying machine

We, the Tasting Panel, verify that the Scotch Malt Whisky inside this bottle has been
passed under some of the most scrupulous noses in the world and approved for re-
lease as a Society bottling.

Only single cask whiskies that promise to intrigue, entertain and delight our members
are selected, true to our motto: “TO LEAVE NO NOSE UPTURNED “.

Abaked bscuits, pineapple, strawberry then airfix glue and balsa wood. Fizzy freshness
and bitter greengages, grapefruit and quinine. Fruity strawberry daiquiri with vanilla
cookie dough, then pine sap and peppermint. Deliciously creamy with spicy wood
savings. A nippy sweety!

The panel found the nose sweet at first with baked biscuits, pineapple, strawberry and
summer florals. A curious but good note of airfix glue and balsa wood emerged with
a fizzy bicarbonate of soda freshness. At full strenght it packed a punch: they found bitter
green gages, grapefruit, quinine and tinned pineapple. A slug of water sweetened up
proceedings exceedingly well. Our panelists embraced the juicy sweetness of fruity
strawberry daiquiri with vanilla cookie dough. Green notes of pine sap and peppermint,
laced with hints of anniseed. More of the same deliciousness with spicy wood shavings
and orris root.

GLEN ORD
Aged 14 years
58,4 %
SINGLE MALT SCOTCH WHISKY
FROM A SINGLE CASK
Date Distilled: 3rd April 2001
Cask Type: 2nd Fill Sauternes
Hogshead ex Bourbon Hogshead
Society Single Cask No: Code: 7 7 . 4 2

Outturn: Obe of Only 270 Bottles
The Scotch Malt Whisky Society,
The Vaults, Leith, Edinburgh
Portuguese custard tarts

We, the Tasting Panel, verify that the Scotch Malt Whisky inside this bottle has been
passed under some of the most scrupulous noses in the world and approved for re-
lease as a Society bottling.

Only single cask whiskies that promise to intrigue, entertain and delight our members
are selected, true to our motto: “TO  LEAVE  NO  NOSE UPTURNED “.

Juicy fruit chewing gum, mint toffees and orange flavoured toothpaste were replaced
by sweet porridge aromas neat, whilst in the taste we discovered spicy eggnog. Water
added poached pears and Portuguese custard tarts. This whisky previously inhabited
an ex – Bourbon hogshead.

A slight artificial sweet and minty aroma greeted the Panel on the nose neat, like a juicy
fruit chewing gum, mint toffees or kid’s orange flavoured toothpaste. With time turning
deeper and richer and we got the satisfying scent of sweet porridge with orange, maple
and pecan.

The taste was both, sweet creamy apple and oat puree, and eggnog with cinnamon, nutmeg and rum.

Water added doughnuts, poached pears and marshmallows and the pleasant texture of
yummy Portuguese custard tarts. After 13 years in a ex – Bourbon hogshead, we trans –
ferred this whisky directly into a Sauternes cask for the remainder of its maturation.



The Northern Highlands
GLEN ORD also see ORD

WAXY, DRIED ORANGE, ALMONDS, NOUGAT

eerder ook wel uitgebracht onder de namen Muir of Ord, Ord, Glen Oran en Glenordie.
Muir of Ord, Ross-shire. Licentiehouder: John Dewar & Sons Ltd, Perth. Onderdeel van Scottish Malt Distillers Ltd. De Malt divisie van United Distillers Ltd. Het eigendom van Guinness.
Gesticht in 1838 door een coöperatie van tien landbouwboeren die op deze wijze een hogere opbrengst dachten te krijgen van de door hun verbouwde gerst.
Er waren tien distilleerderijen in bedrijf, waarvan negen deel uitmaakten van een coöperatie.
De eerste licentiehouders waren Robert Johnstone en Donald McLennan, die handelden als Ord Distillery Co.
In 1843 was Johnstone betrokken bij een bankroet en in 1871 overkwam McLennan het-zelfde.
De zaken werden voortgezet door de weduwe van McLennan die wat later een bankman trouwde uit Beauly, Alexander McKenzie.
In 1887, toen Alfred Barnard de distilleerderij bezocht werd er 207,600 liter (80.000 gallans) whisky per jaar geproduceerd en verkocht in Leith, Londen, Singapore, Zuid - Afrika en andere kolonies.
De merknaam was toen Glen Oran.
De eigenaar van Ord Estate verkocht de distilleerderij in 1896 aan James Watson & Co, Ltd, whiskyblenders te Dundee.
James Watson was al in het bezit van Pulteney en Parkmore en hij investeerde fors in Glen Ord.
Glen Ord was gesloten van 1917 tot 1919.
Watson ging, net als zoveel andere whiskyfirma's in liquidatie, omdat dat profijtelijker was dan door te gaan.
In 1923 werd John Dewar & Sons Ltd, whiskyblenders te Perth eigenaar van de distilleerderij, en in 1930 werd Glen Ord na het samengaan met de Distillers Company Ltd (D.C.L). onderdeel van Scottish Malt Distillers Ltd.
Gedurende de tweede wereldoorlog was Glen Ord weer gesloten.
Tot 1949 was bestond de verlichting van de distilleerderij uit parafine lampen, toen werd men aangesloten op het electricieteits net.
Totdan was een waterturbine de belangrijkste krachtbron.
In 1958 werden in de distilleerderij experimenten uitgevoerd met verschillende vormen van het stoken van de stills, kolen, direkt en inderekt, en olie.
In 1968 werd een grote trommelmouterij gebouwd die ook de andere distilleerderjen van de groep in het noorden van Schotland en Talisker op Skye van mout voorzien.

Het water komt van Loch Nan Eun en Loch Nam Bonnach, twee meren die worden gevoed door water afkomstig van de omliggende heuvels.
Op het etiket van de flessen met whisky staat 'I Shine Not Burn', de slogan van Clan McKenzie, wat betekent: Ik straal. maar brand niet.
Het meeste van deze malt gaat in de Johnnie Walker blends. Ongeveer 10 % wordt als single malt whisky gebotteld.
Men produceert ongeveer 3 miljoen liter whisky per jaar. Het water komt van Loch nam Bonnach en Loch nam Euan. De Mash tun is 12 ton. De acht Wash backs zijn elk 60.000 liter.
De drie Wash stills zijn elk 17.000 liter, de Spirit stills, ook drie, zijn elk groot 16.000 liter en worden met stoom verhit.
Guinness nam Arthur Bell & Sons Ltd in 1986 over en in 1987 The Distillers Company Ltd. (D.C.L.). Beiden tegen hun zin. In 1988 werden beide groepen van bedrijven samengevoegd en de nieuwe naam werd United Distillers Limited.
Op 12 Mei 1997 staakt de Fransman Bernard Arnault van L M V H zijn verzet tegen de fusie voor een afkoopsom van ƒ 800.000.000.
De nieuwe naam van de gefuseerden zou eerst G M G Brands worden maar op 22 October werd bekend dat de naam Diageo zou worden, afgeleid van het Latijnse woord voor dag en het Griekse woord voor wereld.
Diageo wordt het grootste drankenconcern ter wereld, groter dan Seagram en Allied Domecq samen met een omzet van 40 miljard gulden.
Op 28 Maart 1998 verkoopt Diageo het whiskymerk Dewar's en het ginmerk Bombay voor E 1,15 miljard aan Bacardi Martini. Het afstoten van de twee merken was een voorwaarden die door de Amerikaanse mededingingsautoriteiten was gesteld aan de goedkeuring van de fusie tussen Guinness en Grand Metropolitan.
Dewar's heeft een omzet van ruim één miljard gulden en een marktaandeel van 10 %. Het merk is marktleider in de V.S.
Diageo is de overkoepelende naam voor vier ondernemingen: United Distillers & Vintners, (U.D.V.), Pilsbury, Guinness en Burger King.
Onderdeel van de verkoop houdt ook in de overname van de distilleerderijen Aberfeldy, Aultmore, Craigellachie en Royal Brackla door Bacardi Martini.
Balmenach wordt in December 1997 verkocht aan Inver House.

October 2005
Diageo has announced that its 2005 Annual Rare Malts Selection will be the last.
The collection will consist of four cask strenght single malts from closed distilleries; Glen Mhor 28 years old, Millburn 35 years old, Glendullan 26 years old and Linkwood 30 years old.
Dr. Nicholas Morgan, global malts marketing director commented: 'As the Special Releases are now well established, it makes less sence to continue selecting and promoting a parallel series of Rare Malts with his own separate indentity'.
In future, all premium and rare whiskies will be made available in the annual Special Releases series.

Juni 2006
Diageo brengt een nieuwe 12 jaar oude single malt whisky uit van de Glen Ord distileerderij: The Singleton of Glen Ord.
Deze whisky wordt uitgebracht in Korea, Taiwan, Philipijnen en Thailand.
Waarschijnlijk volgt wat later een 18 jaar oude met dezelfde naam

October 2012
Diageo announces that it has applied for planning permission to double the capacity of Glen Ord distillery.
Installing 6 stills and 10 wash backs will increase the output to 10.000.000 litres of pure akcohol at a cost of 25.000.000 pound.

April 2013
Diageo has named Teaninich near Alness as the location for its plans to build a new 50 million pound new malt
whisky distillery and will be adjacent the existing Teaninich distillery
but will have its own name and indentity and will have the capacity to produce 13 million
litres of spirit p[er annum from its 16 stills.

Diageo also invest 12 million pound in expanding the Teaninich distillery to almost doubless capacity.

The site will also feature a bioenergy plant.

The work will begin in 2014.

Diageo also will invest in Mortlach distillery in building a new still house and an other invest-
ment will be at Glendullan distillery to process co products in an anaerobic digestion process,
producing biogas which will be used to power the Glendullan distillery.

There are also expansion and upgrade developments for more then 40 million pound in
Linkwood, Mannochmore, Glendullan, Dailuaine, Benrinnes, Inchgower, Cragganmore,
Glen Elgin, Glen Ord and in a new bio - energie plants in Glenlossie and Dailuaine.

Also new warehouse are build at Cluny near Kirkcaldy.
And at Talisker a new visitor centre is build for a 1 million pound.

2006
The Singleton of Ord 12 year old is launched
2010
The Singleton of Ord 15 year old is launched
in Taiwan
2012
The Singleton Limited Editions are launched
at 32 and 35 year old
2013
The Singleton of Ord 18 year old is launched
The Singleton Reserve Collection is launched,
Signature, Trinity, Liberte and Artisan

‘Green grassy’ is one of Diageo’s main new make aroma camps and Glen Ord is it at its most intense.

The aroma of Glen Ord’s new make spirit – which smells like a freshly cut lawn – is created by having clear wort, long fermentation, a high cut point and copper rich distillation. By keeping the water in the shell and tube condensers hot the ‘conversation’ between vapour and copper is extended. The actual condensing takes place in after-coolers. A sweet toffee undertone, and gingery spice are added through maturation when the low levels of peat smoke also reveal themselves.

The Black Isle was noted for being the site of Ferintosh, the four-strong distillery site which the Forbes family was allowed to operate on a dry free basis from 1688 to 1784 as a reward for supporting the Hanoverian kings. By the early 19th century, it had become the heartland of distillation, with moonshiners sharing the land with nine licensed sites.

The distillery at Muir of Ord was built later, in 1838, by the local laird Thomas MacKenzie, who then leased it out to a succession of owners who ran it with varying degrees of success. Things stabilised in 1896 when the Dundee-based blenders Jas. Watson took charge and expanded the site. Watson’s then sold it on to Dewar’s in 1923 and two years later was absorbed into the greater DCL (Diageo) estate.

It is one of only three distilleries currently which are self-sufficient in their malt requirements [the others are Roseisle and Springbank]. Its original floor maltings were replaced with Saladin boxes in 1961, which in turn were removed when the large drum maltings was built in 1968. Today it produces malt for all of Diageo’s northern plants, Talisker and, on occasion, makes heavily peated malt for Islay.

A recent rise in demand (from blenders and as single malt) has seen Glen Ord expanding twice. The first phase saw capacity rise to 5m LPA and a second (completed in 2014) saw that double to 10m LPA.

It has been available as single malt since the 1980s, although under a confusion of different names: Glen Ord, Glenordie, Ordie, Ord, and Muir of Ord. Diageo has now plumped for Singleton of Glen Ord and is promoting it heavily in the Asian market.

CONDENSER TYPE i
Shell and tube
FERMENTATION TIME i
75hrs
FILLING STRENGTH i
63.5%
GRIST WEIGHT (T) i
12.5
HEAT SOURCE i
Steam
MALT SPECIFICATION i
Lightly peated
MALT SUPPLIER i
Mainly in house
MASH TUN TYPE i
Lauter
NEW-MAKE PHENOL LEVEL i
Lightly peaty
NEW-MAKE STRENGTH i
66-68%
SPIRIT STILL CHARGE (L) i
16,200
SPIRIT STILL SHAPE i
Plain
STILLS i
6
WASH STILL CHARGE (L) i
19,200
WASH STILL SHAPE i
Plain
WASHBACK TYPE i
8 wood, 2 steel
WASHBACKS i
10
WATER SOURCE i
Loch Nam Bonnach, Loch Nan Eun
WORT CLARITY i
Clear
YEAST TYPE i
Creamed

Diageo
1997 - present
United Distillers
1986 - 1997
Distillers Company Limited
1925 - 1986
John Dewar & Sons
1923 - 1925
James Watson & Son
1896 - 1923
Alexander MacKenzie
1870 - 1896
Alexander McLennan
1868 - 1870
Thomas McGregor and Alexander McLennan
1855 - 1868
Robert Johnston and Donald McLennan
1847 - 1855
Thomas MacKenzie
1838 - 1847

1838
Thomas Mackenzie founds Glen Oran
1855
Alexander MacLennan and Thomas McGregor
buy the distillery
1870
Alexander MacLennan dies and his widdow
takes over and marries Alexander MacKenzie
a banker
1878
Alexander MacKenzie builds a new still house
and also in 1878 a fire destroys it
1896
Alexander MacKenzie dies and Glen Oran
is sold for 15.800 pound to the blenders
James Watson & Co.
1923
John Jabez Watson, son of, dies and John
Dewar & Sons buys the distillery.
Name change: Glen Oran into Glen Ord
1961
A Saladin box is installed
1966
The two stills are increased to six
1968
Drum Maltings are build
1983
The Saladin Maltings ceases
1988
A visitor centre is opened
2002
A 12 years old is released
2003
A 28 years old CS is released
2004
A 25 years old released
2005
A 30 year old is released in the
Special Releases Series
2006
The Singleton of Glen Ord is launched
2010
The Singleton of Glen Ord 15 year old
is released for Taiwan
2011
Two more washbacks are build which
will increase the capacity with 25 %
2012
The Singleton of Glen Ord CS is released
2013
The Singleton of Glen Ord Signature,
Trinite, Liberte, Artisan are released
2015
The Singleton Master's cask 40 years
is launched
2017
A 41 year old released special for
the Asian market
2018
A 14 year old Triple matured in the
Special Releases Series
2019
The 18 years old is released in the
Special Releases Series
and also A 43 years old
2020
Capacity: 11.000.000 Ltrs
2021
Diageo is also investing in scotch whisky
growth outside of the Speyside area.
This year will see £3.2million capital investment i
n increasing capacity at the Glen Ord distillery near Inverness.
2022
Singleton of Glen Ord 15 years old 54.2 %
Enchantrss of the Ruby Solistice is released
as Legends Untold and a34 years old Prima & Ultima
are launched

Singleton of Glen Ord Distillery reopens to visitors
The Inverness based distillery has a new brand home, which visitors can visit as it reopens to the public.

July 6, 2022

The Singleton brand home is the latest to benefit from Diageo’s £185million pound investment in Scotch whisky tourism that will also see transformed visitor experiences at Talisker Distillery on Skye, and Caol Ila on Islay, which will open later this summer.

The investment programme aims to put Scotland at the forefront of global trends in food and drink tourism.

The Singleton is a rapidly growing single malt whisky brand, and the new distillery home offers an interactive destination for visitors from around the globe.

As well as showcasing The Singleton single malts, the brand home will promote local Scottish food produce perfect for pairing with the whisky.

Marking the official opening, Tony Singh, who created a delicious whisky paired dinner in celebration, said: “Scotland is rich with exceptional quality food and drink, and it is wonderful to see that being celebrated at the new home of The Singleton.

“Scotch whisky is the country’s leading export to the world and a magnet for international tourism.

"It is great for Scotland to see Scotch whisky brands like The Singleton making the connection between their delicious single malt and Scotland’s rich larder of local produce.”

Exclusively for the launch celebrations, the renowned Scottish chef created a menu which pairs perfectly with The Singleton of Glen Ord Celebratory bottling, a special edition liquid created to commemorate the opening.

Whisky Highball Day 2022: Date, history and recipes for a highball
Singer songwriter Luke Lavolpe provided the soundtrack to the evening, fresh from his performance opening for Lewis Capaldi.

Keep an eye on The Singleton Facebook page for details on how to create the menu yourself at home.

The visitor experience has undergone a complete transformation as the region prepares to welcome thousands of tourists to the now legendary North Coast 500 route, the website for which has had one million visitors in the last year from those looking to plan a summer trip.


Ideally positioned as either a start or end point for those exploring the NC500, many visitors to which will be seeking out whisky and foodie experiences, the distillery is located in the beautifully picturesque Muir of Ord, a stone’s throw from the Highland capital of Inverness.

Inverness welcomes Uilebheist - the city's first distillery for nearly 40 years
The Singleton experience has something for all visitors, regardless of whisky knowledge or time available to spend, including:

A 90-minute distillery tour taking guests on a deep dive into The Singleton’s signature process.
Special “drivers packs” for designated drivers to take away and enjoy later
Luxurious bar, social and tasting spaces serving a host of drams, cocktails and much more.
A deli counter offering a selection of meat, veggie and vegan sharing platters created in partnership with local suppliers, which complement the drinks on offer.
A collection of desserts from neighbouring Bad Girl Bakery.
An expansive retail area packed with distillery exclusive items.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said: “The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery.

“Our £185million investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries.

"This just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila distillery’s also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”


"It’s Campbeltown’s time and it’s beyond exciting" - why Scotland's smallest whisky-producing region is having a renaissance
Fiona Richmond, Head of Regional Food at Scotland Food & Drink, is the project coordinator for the industry-led Food Tourism Scotland Action Plan which aims to unlock the growth potential of food and drink tourism.

She said: “Scotland is a world-leader in food and drink tourism and it’s fantastic to see Diageo and the whisky sector continuing to invest and innovate in visitor experiences.

"Every visitor to the country has to eat and drink, so providing unique and memorable experiences is invaluable in bolstering our international reputation as a land of food and drink.”

North Coast 500 Operations Director, Craig Mills added: “It is great to see investment of this scale being made in the Highlands and we are sure the brilliantly reimagined The Singleton brand home will become a fast favourite with locals and tourists alike.

“The location makes it a fantastic option to either start or end your NC500 journey on, and while passengers can enjoy their drams on site, the inclusion of drivers’ packs ensure samples can be savoured once safely parked up.”


The site is the fifth to open as part of the project. Glenkinchie, Clynelish and Cardhu distilleries have recently re-opened as part of the ambitious project which re-imagines the traditional whisky tour experience.

The centrepiece of the investment programme, the Johnnie Walker Princes Street global visitor attraction, opened in Edinburgh in September last year.

Building a modern visitor experience that is inclusive was also integral to the planning and Diageo worked closely with Euan’s Guide, a disabled access charity to make the Singleton brand home more accessible, including the only Changing Places toilet in a distillery brand home.

The home of The Singleton holds a Green Tourism Gold Award – the highest sustainability accolated for a visitor attraction.
By 2015 Diageo revealed plans to grow The Singleton as a single malt brand in its own right, to take on the might of The Glenlivet and Glenfiddich which jointly held the title of world’s biggest malt brand.

The Singleton is actually a threesome of single malts each with a growing family of expressions around a core 12-year-old.
First was Singleton of Glen Ord, Diageo’s ‘green grassy’ malt from the Black Isle which was reserved for Asia.
Then came two Speysiders –
The Singleton of Glendullan (fruity, grassy) for the US and Canada, and
The Singleton of Dufftown (nutty, spicy), which was kept just for Europe.
Today all three are available globally in a bid to become the world’s number one single malt brand.
In each case with The Singleton of Glendullan, Dufftown and Glen Ord, the range has been expanded with older expressions and those with no age statement at all.
Examples include Dufftown’s Spey Cascade, Tailfire and Sunray, (Nosing & Tasting (32)
The Singleton Family (1). And launched in 2014 as NAS expressions.
and Glendullan’s Master’s Art that is finished in Muscat casks.
Described as a ‘recruitment malt’, The Singleton has become the key driver in Diageo’s single malt portfolio, flanked by ‘discovery malts’ like Talisker and Oban, and ‘prestige malts’ like Mortlach and the annual Special Releases range.
For a giant with such prominent brands, Diageo is not used to playing catch-up to its smaller rivals, but that is what has happened with single malts.
With a view to redressing the balance, The Singleton range was launched in 2006, starting with Glen Ord, followed by Glendullan and Dufftown 12 months later. The brand’s success led to a major expansion at Glen Ord in 2014 that doubled capacity to 10 million LPA (litres of alcohol per annum).

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